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Episode 40: From One-Night Stands to Lifelong Partners: Rethinking Lead Generation
Manage episode 407972329 series 3485898
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In our 40th episode of the "Live Life by Design" podcast, our hosts dive deep into the essential topic of marketing and lead generation, as it is the lifeline of any business.
This episode revolves around the intricacies of lead generation, described as the process of attracting potential customers to learn more about a company's products or services and converting them into leads. Our hosts emphasize the importance of relationship-building over mere transactional interactions. Focused around the quote of the episode, "We do a lot of one-night stands in lead generation and not enough long-term relationships," by Mike King, they discuss the significance of nurturing long-term relationships with prospects.
A key takeaway from the episode is the crucial role of follow-ups in converting leads into customers, the detrimental impact of neglecting this aspect, and practical advice on mastering one tool or system for managing leads effectively. Our hosts share their personal experiences and preferences in generating leads, such as the effectiveness of postcards for one host and the value of referrals and direct interactions for building trust and relationships.
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