Leveraging TikTok to Grow Your Business: Interview with Brad Ball

Lavahot Entrepreneur Podcast - Business, Marketing, and Personal Development

On the surface, TikTok is more of a platform for amusing lip-sync videos than it is for showcasing goods and services. On the other hand, there is a ton of opportunity for startups and small companies to use TikTok to connect with their audience uniquely and entertainingly. Over 90% of firms spend yearly on social media marketing, particularly digital TikTok marketing. For all the right reasons, TikTok has been hailed as one of the most rapidly expanding platforms ever.

Today on the podcast, we have Brad Ball, the founder of Liquis Digital, and he will describe in-depth how to leverage TikTok as a marketing tool and search engine for customers. Stay tuned.

Key Highlights

[00:00:53] Introduction to today’s speaker, Brad Ball, and today’s topic

[00:02:45] Brad’s background

[00:08:39] Brad’s SEO web development

[00:09:16] Best practices and changes that are important for businesses as we progress to 2023

[00:14:02] What are some things businesses should consider to increase their TikTok SEO?

[00:17:37] What are some of the businesses that should start considering TikTok as an SEO?

[00:27:03] Strategies that businesses should consider incorporating to help with growth

Notable Quotes

● My joy and what I do is helping. Our mission is always to be helping our clients and our community and help our team grow.

● Regarding search and SEO agencies, I don't think everyone's there yet; therefore, there's a lot of opportunity right now to start offering that as a service.

● This isn't anything new regarding SEO and marketing; knowing your users’ intent, their search intent, and what they are searching for will give you better results and answers on what keywords you should use.

● Outside of just restaurants, a lot of industries could get into using TikTok as an SEO, especially home services, because a lot of homeowners would love to see the behind-the-scenes of it works and the ins and outs.

● Gone are the days of the influencer, and now it's all about the creator and that organic content. Just being real and transparent that's what people want to see.

● Being patient in your business is the biggest thing.

● It's all about that consistency. Consistency allows you to grow, but you have to just look at the numbers as a guide, what's working and what's not.

● One of my biggest things was getting out of my way and understanding that I was in my own way. And if you're a business owner and don't know that you're on your way, then you probably are already on your way.

● There's something out there always, and you'll probably find some sort of coaching that you're looking for. And that's the beauty of the internet: often, you'll get the answers you're looking for, and usually, it will be free because people are just putting out the content.

● Our mission is that we are here to give businesses peace of mind and provide a predictable flow of quality customers into their business so they can go to bed at night and not have to worry about if their business will continue to grow.

To get in touch with Joe:

LinkedIn: LinkedIn

Twitter: Twitter

Podcast: Lavahost Podcast

To get in touch with Brad:

LinkedIn: LinkedIn

Instagram: Instagram

Podcast Website: Liquis Digital Marketing Podcast

Facebook: Facebook