Innovating Disney's Theme Parks: Success (and Failure) at Walt Disney Imagineering

Innovation Answered

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4M ago 30:54

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In this episode, we talk with Bob Weis, the former President of the legendary Imagineering division at Disney and author of the new book, Dream Chasing: My Four Decades of Success and Failure with Walt Disney Imagineering.

If you've been to a Disney theme park, resort, or cruise ship recently, you've experienced Weis' work. He has helped design theme parks in Tokyo, Shanghai, and Orlando, and he also had a hand in rethinking the California Adventure theme park in Anaheim after it got off to a rough start. We talk about the origins of Imagineering under Walt Disney; why it's important that it's not located at Disney's HQ campus; how they've worked with different Disney CEOs; how Weis views competition; his work outside Disney as a consultant; and a whole lot more.

Weis will be sharing his perspective on creativity and innovation at InnoLead's Impact conference in Boston this October.

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