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What is a brand voice guide & why small businesses need one {Part 1}
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In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots.
Understanding this topic is what separates the great copywriters from the mediocre ones. I’m talking about your brand voice.
Topics covered in this episode include:
- How understanding your brand voice can help you attract your soul mate clients
- The trust you can build with your audience by being consistent with your
brand voice - Why sharing your unique voice and personality is a marketing imperative
- How to discover your own unique brand voice
When you have your brand voice dialed in for your business, you’ll attract soulmate clients to you, and repel the kinds of clients who would probably be a pain to work with. Tune in to learn how!
Show notes are always available at https://www.kimkiel.com/podcast!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and LinkedIn: www.linkedin.com/in/kimkiel.
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