# 9 - How Consumer Search Behavior is Evolving

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As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. Google trends analysts note that about 15% of daily searches have never been searched before.

CEO, Alex Membrillo and SEO Director, John McAlpin, discuss how user behavior and semantic search have evolved over this past year and how the pandemic has fueled more changes. If you want to increase visibility on Google, you need to understand what people are looking for, and then provide the right context and signals so search engines can deduce your content’s relevancy to the query.

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