How to adapt your business to the consumer, with Sheena Bhattessa, founder Citizen Femme

How To Start Up by FF&M

In this episode we’re joined by Sheena Bhattessa, founder of Citizen Femme: the luxury travel guide for women and one of the UK’s leading travel publications. Born from Sheena’s love of travelling and growing up within the hotel industry, Citizen Femme curates the ultimate in travel, style, culture and beauty. Alongside her role with Citizen Femme, Sheena also works as both an actor and producer.

Today Sheena shares her advice on the importance of your team around you, adapting your business as it grows and knowing your own strengths.

Sheena's advice:

• Analyse your data and produce what people want to consume
• Write contracts carefully to avoid disappointment
• Have a team around you who share your vision
• Try to employ people better than you
• Make sure you maintain your brand identity
• Ensure more money comes in than goes out
• When pricing, don’t undervalue yourself
• Don’t fear failure
  

Head over to Speakpipe to leave your voice note for future guests too.

FF&M enables you to own your own PR.

Edited by Milun Haggipavlou. Recorded, edited & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [e-mail] or DM us on instagram @fallowfieldmason.

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

FF&M recommends:

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

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