S1E4 - The 6 Steps to Launching a Marketing Pipeline that ACTUALLY WORKS

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5+ y ago 25:32

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How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline.

The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them.

This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!

The 6C Methodology

Connect

Key Points to Connecting to your Audience

Value Proposition
Branding
Customer Avatar

Create

Creating a Stock of Content to Appeal to your Audience

Create Visual,Audio, Written & Action types of content
Register your IP, Trademarks & Social Media handles
Use #TheContentWaterfall to Repurpose Content

Captivate

How to Captivate the Attention of your Customer

What is the Familiarity Principle
Pay-Per-Click Advertising
PR Opportunities

Capture

Capture the Contact Info of your Ideal Prospects

Landing Page
Pop-up Form

Converse

Listening & Converse with your Prospects before You Attempt to Sell to Them

Develop Relationships + Give Value
Use Social Media to Converse with your prospects
Create an email marketing campaign

Convert

Impulse Factors to make your Sales Pitch Successful

Fear of Loss
Urgency
Greed
Indifference
+ Which Marketing Collateral you should use

Key Takeaways:

Give, give, give, before you try to ask for something in exchange.
Narrow your niche and focus on a smaller group of prospects
Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers

Resources

How to make exciting email headlines/subject lines

Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority

HARO

The Vault Contact Information

37 つのエピソード

#Business #Marketing #Stacey Kehoe #Digital Marketing #Online Marketing #Social Media #Google Rankings #Facebook Marketing #Instagram Marketing #Tech #SEO #Online