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コンテンツは Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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コンテンツは Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, to explore the transformative role of generative AI in marketing. They delve into Reckitt's innovative AI tools from insights and idea generation, to creative asset adaptation. Can generative AI models be inclusive? What is the future of machine learning and generative AI in marketing? Tune in to learn about how generative AI can be woven into marketing workstreams to enable marketers to be not just more efficient but also more effective. This podcast was recorded in the Kantar apartment in Cannes during the Cannes Lions Festival of Creativity.
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Manage episode 431498679 series 2402984
コンテンツは Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, to explore the transformative role of generative AI in marketing. They delve into Reckitt's innovative AI tools from insights and idea generation, to creative asset adaptation. Can generative AI models be inclusive? What is the future of machine learning and generative AI in marketing? Tune in to learn about how generative AI can be woven into marketing workstreams to enable marketers to be not just more efficient but also more effective. This podcast was recorded in the Kantar apartment in Cannes during the Cannes Lions Festival of Creativity.
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