EP 322 Building your Crowd before you launch. Finding a path to success with your first Kickstarter campaign

Funding the Dream

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5+ y ago 21:24

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Bobby Fiorentino began building his crowd nearly a year before he even knew what his Kickstarter project was going to be.
He built a following, using Live Stream, Giveaways, and advertising to draw people to his Facebook group where they shared common interests. His group rapidly grew to more than 4,000 members.
He then began using this new crowd to develop ideas and as a sounding board for a Kickstarter project.
Then, with the project beginning to be fleshed out, he identified what the least amount of money would be needed to be successful and how to use GameCrafter to build out his game.
He settled on $500.
That may not seem like a lot of money to start with on Kickstarter, but Bobby's project, called This Game Is A Disaster, leveraged all the right assets, followed all the right steps, and while the goal was modest, his process was exceptional.
This interview with Bobby Fiorentino is well worth your time to listen. If you are a new project creator or even someone who has been Kickstarting for a while, you will find some extremely useful advice from this first timer.

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