The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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209. James Williams, CEO of Mayweather Boxing + Fitness
Manage episode 380696885 series 2616152
コンテンツは Joe Vennare によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Joe Vennare またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.’s training regimen.
No stranger to celebrity brand building, James previously advised on Beyonce’s Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he’s growing Mayweather Boxing + Fitness into a generational name.
In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more.
In this episode, you’ll learn:
• What Floyd’s role is in the company • Keys to a successful celebrity partnership • Mayweather Boxing + Fitness’s sustainable marketing strategies
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Mayweather Boxing + Fitness Website: https://mayweather.fit/ Mayweather Boxing + Fitness Franchising Website: https://mayweatherfranchise.com/ Mayweather Boxing + Fitness IG: https://www.instagram.com/mayweatherboxingfitness/ Floyd Mayweather’s IG: https://www.instagram.com/floydmayweather/
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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:53) James Williams background (04:57) About Mayweather Boxing + Fitness Franchise (08:41) Marketing strategy and building the brand (12:02) Leveraging celebrity endorsements and social media channels for business growth (13:43) Floyd Mayweather's Jr’s business approach (17:59) Creating a boutique fitness concept (22:10) Maintaining product authenticity instead of chasing trends (24:01) Fitness franchise growth and expansion (26:52) Expanding through new business lines (31:28) Growth Strategies (34:36) Talent acquisition and recruitment for the company (36:51) Conclusion
258 つのエピソード
シェア
Manage episode 380696885 series 2616152
コンテンツは Joe Vennare によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Joe Vennare またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.’s training regimen.
No stranger to celebrity brand building, James previously advised on Beyonce’s Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he’s growing Mayweather Boxing + Fitness into a generational name.
In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more.
In this episode, you’ll learn:
• What Floyd’s role is in the company • Keys to a successful celebrity partnership • Mayweather Boxing + Fitness’s sustainable marketing strategies
Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider
Mayweather Boxing + Fitness Website: https://mayweather.fit/ Mayweather Boxing + Fitness Franchising Website: https://mayweatherfranchise.com/ Mayweather Boxing + Fitness IG: https://www.instagram.com/mayweatherboxingfitness/ Floyd Mayweather’s IG: https://www.instagram.com/floydmayweather/
-
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor
Chapters: (00:00) Introduction (01:53) James Williams background (04:57) About Mayweather Boxing + Fitness Franchise (08:41) Marketing strategy and building the brand (12:02) Leveraging celebrity endorsements and social media channels for business growth (13:43) Floyd Mayweather's Jr’s business approach (17:59) Creating a boutique fitness concept (22:10) Maintaining product authenticity instead of chasing trends (24:01) Fitness franchise growth and expansion (26:52) Expanding through new business lines (31:28) Growth Strategies (34:36) Talent acquisition and recruitment for the company (36:51) Conclusion
258 つのエピソード
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Fitt Insiderに似ているもの
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
Interesting stories from today’s franchisors and entrepreneurs.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
