Growth, Greatness, and Change: How do we get more?

Farm4Profit Podcast

• www.johndeere.com
• www.meridianmfg.com
• www.agleader.com
• https://www.corteva.us/products-and-solutions/crop-protection/Nitrogen-Stabilizers.html

@sonomacountywinegrowers Growing Boards and Associations

• Karissa Kruse - President & CEO of Sonoma County Wine Growers
• 2017 - launched the Sonoma County Center for Ag Sustainability
• Focused on bringing subject matter experts to Sonoma County
• Gave a TEDx talk “Drink the Good Stuff”
• 2014: selected as a North Bay Business Journal Women in Business Award
• 2015/16: named Wine Business Monthly Magazine’s Top 50 Wine Industry Leaders
• 2020: Congressman Mike Thompson names Kruse Women of the Year for his district
• About Sonoma County
• For every acre of wine grapes in the county, there are two acres of other diversified ag (apple trees, dairies, cut flowers, and produce)
• 6% of Sonoma County’s 1 million acres are planted to wine grapes (60k acres)
• 99% of sonoma county's vineyard acres are certified sustainable
• 1,800 winegrowers call sonoma county home
• 80% of the county’s vineyards are <100 acres and 40% are <20 acres
• The association has a focus of Sustainability, why?
• 2014: commitment to come the most sustainable winegrowing region in the world
• Sonoma County Sustainable Wine App Tells the stories of the wine growing families - from the label of the bottle
• Climate Adaptation Certification
• Partnered with the California Land Stewardship Institute for local wine growers
• Pilot Program to address the sequestration of nitrous oxide and carbon emissions
• Goal: help growers understand the best practices for climate mitigation in vineyards
• What happens when you are able to achieve “buy in” from association members?
• When the board or organization begins to grow, how to you fan the flames for more growth?
• Collaboration with John Deere - ‘The Farm of the Future’ Announced Jan. 2024
• Sonoma County winegrowers and innovative companies can pilot concepts that may eventually result in game-changing solutions
• Markets with sporting events to Raise awareness and accessibility for Sonoma County Wines
• Partnerships with the San Francisco Giants and the Houston Rockets
• Featured in +120 events at the Toyota Arena
• What fuels her passion to keep going?
• How best does she learn something new?
• Summary and Challenge

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