0107 Chris Davis - Scaling to $170m in 4 Years and Then Going Bankrupt

Exit Strategy with Moiz Ali

コンテンツは Alan Shen, The Hustle, and Moiz Ali によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Alan Shen, The Hustle, and Moiz Ali またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

4+ y ago 55:04

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Today’s topics: (1:10) Moiz introduces Chris and discusses what Loot Crate is (“Comic-Con in a box”). (2:58) Loot Crate launched in 2012, by 2016 had $170M in revenue (with 600,000 subscribers) and ranked as the fastest growing e-commerce company by Inc. (6:00) Chris discusses marketing strategy with Facebook vs influencers and the importance of authenticity with influencers. (12:23) Chris discusses the kind of products Loot Crate has and how to get exclusive products and license deals. (14:11) Chris discusses raising money early on and later while the company was more successful. (18:30) After crazy initial growth, Loot Crate started losing money by growing too quickly, spending too much on marketing, and having too many products among other issues. (25:20) Dealing with debt and complexity in cap structure. (30:01) Moiz and Chris give their takes on inventory as a DTC company vs. selling brick and mortar. (34:30) Loot Crate went bankrupt (Chapter 11) and later acquired, Chris describes the process. (40:30) Chris explains what works today for marketing (fundamentals haven’t changed). (44:29) Moiz and Chris talk when to trust and not trust your gut when growing your business. (47:11) Chris lists what he would have done differently.
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