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コンテンツは Institute for Luxury Home Marketing によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Institute for Luxury Home Marketing またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel

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Manage episode 347193879 series 3012659
コンテンツは Institute for Luxury Home Marketing によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Institute for Luxury Home Marketing またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

The Art of Storytelling in Luxury Real Estate:

As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers around the concept of storytelling.

Before you even begin to craft your property’s story, you need to make sure that the property is prepared for potential buyers. This involves hiring the right staging team to help declutter, rearrange, and transform the space to ensure the best presentation possible. Remember, spending additional resources to make sure the property is ready to go to market will not only allow you to more clearly begin formulating your marketing strategy, but will also fix problems that could potentially hold the sale up down the line.

Once the property is ready for buyers, the next (and most critical) step is crafting the story behind the property. To do this, you need to first identify your ideal buyer. Next, you need to determine the specific features of the property that will speak more directly to that ideal buyer, and then build your story around those features. Remember, when it comes to luxury properties, selling a lifestyle is a critical component that many buyers are particularly interested in.

Topics and Questions You’ll Uncover During this Episode:

  • What steps should be taken when preparing a listing to go to market?
  • Best practices for reaching your target luxury real estate buyer
  • The importance of high-quality print materials
  • Why individual property websites are so important
  • How do you tell your property’s story in the most effective way possible?

Resources Mentioned within Episode:

  continue reading

71 つのエピソード

Artwork
iconシェア
 
Manage episode 347193879 series 3012659
コンテンツは Institute for Luxury Home Marketing によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Institute for Luxury Home Marketing またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

The Art of Storytelling in Luxury Real Estate:

As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers around the concept of storytelling.

Before you even begin to craft your property’s story, you need to make sure that the property is prepared for potential buyers. This involves hiring the right staging team to help declutter, rearrange, and transform the space to ensure the best presentation possible. Remember, spending additional resources to make sure the property is ready to go to market will not only allow you to more clearly begin formulating your marketing strategy, but will also fix problems that could potentially hold the sale up down the line.

Once the property is ready for buyers, the next (and most critical) step is crafting the story behind the property. To do this, you need to first identify your ideal buyer. Next, you need to determine the specific features of the property that will speak more directly to that ideal buyer, and then build your story around those features. Remember, when it comes to luxury properties, selling a lifestyle is a critical component that many buyers are particularly interested in.

Topics and Questions You’ll Uncover During this Episode:

  • What steps should be taken when preparing a listing to go to market?
  • Best practices for reaching your target luxury real estate buyer
  • The importance of high-quality print materials
  • Why individual property websites are so important
  • How do you tell your property’s story in the most effective way possible?

Resources Mentioned within Episode:

  continue reading

71 つのエピソード

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