Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 2) with Yali Alpizar

Estate of Mind — The Art of Selling Luxury Real Estate

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1+ y ago 33:10

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Networking Both Locally and Globally to Build Your Sphere of Influence:

When it comes to networking as a luxury real estate professional, you should always come to your contacts with something useful in order to help establish yourself as their trusted advisor. Becoming a trusted advisor is the key to not only expanding your referral network, but for effectively building your sphere of influence as well. And in building a sphere of influence — especially composed of other professionals outside of the real estate industry — you create additional opportunities to connect potential clients with valuable services they’ll be able to benefit from.

Global networking is common, especially as a real estate professional who works with the upper tier. By expanding your network to include individuals outside of your established market, you allow yourself to bring potential buyers into your market. In turn, you create referral opportunities with other real estate professionals, and begin to build a network that can truly span the globe. Your sphere of influence, therefore, isn’t solely limited to partnering with other professionals and services that are in close physical proximity to you. The more resources you’re able to form strategic partnerships with, the more likely you’ll be able to accommodate potential clients with the various needs related to buying or selling a luxury home (especially when it comes to international purchases).

Topics and Questions You’ll Uncover During this Episode:

Why is local networking so important for expanding your sphere of influence?
The importance of being charitable while growing your referral network
How do you foster better referral relationships in luxury real estate?
Building visibility on a more global scale
Why being useful to your clients is so critical as a luxury real estate professional

Resources Mentioned within Episode:

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