How to Properly Qualify Buyer Prospects in Luxury Real Estate

Estate of Mind — The Art of Selling Luxury Real Estate

Why is Qualifying Buyers So Important?

When it comes to negotiating sales in luxury real estate, one of the more important steps is ensuring that the buyer has the funds necessary to complete the transaction. While many real estate professionals feel bringing up the topic of assets is a bit taboo, it’s actually incredibly important to properly qualify buyers in order to protect all parties involved. If you haven’t added it to your process already, asking for proof of funds should be standard practice when negotiating a sale.

Topics Discussed During this Episode:

• When it’s appropriate to ask for verification of funds
• How not to cross the line with buyers and turn the situation uncomfortable
• Why setting expectations with your clients is so important for a smooth transaction
• Some useful resources that can help luxury real estate professionals pre-qualify buyers

Resources Mentioned During this Episode:

• REAL Marketing
• The Institute for Luxury Home Marketing