Building Purpose-Driven SDRs with Simon Belair

Enterprise Sales Development (CIENCE)

In this episode of the Enterprise Sales Development podcast, we speak with Simon Belair, Business Development Leader and recent SDR Manager at Humu. Simon has over a decade of sales development experience and talks about the value of culture and why SDR teams are the backbones of an organization. He reflects on 2022 sales, the aftermath of COVID-19, and the challenges of creating job security amid a recession. Simon also shares how developing creative ideas and events that foster meaningful relationships with your sales teams can create a culture of purpose-driven team members. WHAT YOU’LL LEARN The need for culture to be dynamic Creating job security during a recession Determining how many leads are enough and understanding workflow The impact of creating meaningful connections with your sales team QUOTES “It was always about understanding what each sales landscape would bring us before even trying to position ourselves. That first layer of discovery is important and we found that people liked to talk to us.” - Simon Belair [23:32] “Celebrate all wins big or small. Celebrate a small conversation that can lead to a bigger conversation.” - Simon Belair [29:05] “Culture is an ongoing process. It is dynamic and it is harder for managers now more than ever. Managers provide the human connection.” - Simon Belair [32:33] “SDRs are the backbone of the organization. They are the ears and eyes of the organization. They are the heart. They pump the blood in and out.” - Simon Belair [35:00] TIMESTAMPS [00:00] Intro [02:40] Simon’s professional journey [05:10] Challenges for SDRs [07:20] Recession and job security [13:10] 2022 sales and hiring [18:55] How many leads are enough? [26:50] The Breakfast Club [34:21] Recession and culture [39:00] Sales, pipeline, marketing, and teams [42:55] The dynamic nature of culture in organizations [46:38] How to connect with Simon CONNECT Simon Belair on LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices