#267: Justin Seidenfeld - Developing, Manufacturing & Scaling Countless Consumer Products

DTC POD: How The Best Brands Are Built

コンテンツは DTC Pod, Ramon Berrios, and Blaine Bolus によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、DTC Pod, Ramon Berrios, and Blaine Bolus またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

1y ago 47:12

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Episode brought to you by Trend & Finaloop.

On this episode of DTC POD, we delve into the world of product development and supply chain management. We look at the success story of Canopy, a company that created a beauty-focused category-defining humidifier. We also cover the challenges faced in bringing new products to market, the value of validating demand, and the importance of a shored-up supply chain.

Here's 5 key questions we'll answer on this episode:

1. What is the pain point with traditional ultrasonic humidifiers, and how did Canopy solve it?

2. How did Canopy successfully promote their product with a limited budget?

3. What are the pitfalls to avoid when building a new product and brand from scratch?

4. How did Canopy position their humidifier as a beauty tool and what experts did they bring in to do so?

5. What are the key differences between starting from scratch and building a custom product, versus starting with an existing product and customizing it for your needs?

Timestamps:

[00:03:36] Working & Factories In Asia

[00:08:07] DorisDev for startups: supply chain & branding.

[00:12:24] Validate demand before investing.

[00:17:06] Two paths: custom or off-the-shelf.

[00:19:35] Incubating products: humidifiers for beauty.

[00:24:42] Canopy solves "white dust" problem.

[00:27:18] Product positioned as beauty tool.

[00:32:17] Limited budget, invested in beauty media.

[00:36:37] Supply chain software manages quality control.

[00:42:17] Factored quality platform for single solution QC.

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Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Justin Seidenfeld - Founder of Doris Dev
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

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