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CPG Insiders

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CPG Insiders

Mark Young, Robb Taylor

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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative ...
 
Brewing up stories + business advice with leading manufacturers and cpg brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.
 
The CPG & CBD University Podcast, produced by Global Widget, LLC, is intended for audiences who are interested in learning more about CBD, health and wellness products. Each podcast episode will examine the burgeoning industry, including the latest news and trends, information around the sourcing, manufacturing, testing and distribution of CBD, health and wellness products, and any new product details from Global Widget’s in-house and private label brands.
 
Evolve CPG is an online community and podcast committed to evolving the consumer packaged goods industry because we believe that better products, brands, and leadership are not only possible, but necessary if we want to live in a better world. /// Through interviews with innovative entrepreneurs, purpose-driven marketers, and other brilliant brand leaders we hope to uncover the best practices for using business as a force for good. /// Our host, Gage Mitchell, is the founder of Modern Specie ...
 
Podcasting from the steam tunnels deep beneath the soft white underbelly of Raleigh, North Carolina, K. Ryan Parker & Reid Pegram bring you the latest on Comedy, Punk, Games & Books. New episodes are available on the first Wednesday of every month. Contact CPGB at cpgbpodcast@gmail.com. Follow CPGB on Facebook, Twitter and Instagram: @cpgbpodcast Available on Radio.com, Apple Podcast, Google Play, Spotify, TuneIn, Stitcher, Podchaser & Blubrry.
 
Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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The CPG Guys, Sri & PVSB, are joined in this episode by Sean Riley, co-founder and Chief Executive Dude of Dude products. Follow Sean Riley on LinkedIn at: https://www.linkedin.com/in/spriles/ Follow Dude Products on LinkedIn at: https://www.linkedin.com/company/dude-products-inc/ Follow Dude Products online at: https://www.dudeproducts.com/ Follow…
 
“When life gives you lemons, make aguas frescas!” As was the case for many people, 2020 started off on a difficult note for Kayla Castañeda, with a young child and no job. Instead of letting this knock her down, Kayla kicked into gear and put the skills she acquired after many years of working in the food and beverage industry to good use; the co-f…
 
Dr. Mark Young's new book, Hypno-tising - the secrets and science of ads that sell more, comes out Tuesday, December 7th. This book asks: What if you could create advertising that’s so compelling, so hypnotic, that it motivates consumers to make an immediate change in their behavior to buy your product or service? In HYPNO-TI$ING: The Secrets & Sci…
 
America’s Personal Trainer®, Tony Little, joins Global Widget co-founder Kevin Collins to discuss the launch of Forever Well Nutrition. Forever Well™ products are designed for people who embrace the research behind a healthy lifestyle and want to take an active role in their longevity, beginning with their daily self-care routines. Hear about the s…
 
Jordan Radke is the Co-founder and COO of Pilot Project Brewing, an open-source tasting facility and incubator. They house experimental brews for brands around Chicago and across the nation. Before his time in Chicago, Jordan worked in Madison, Wisconsin as an Archives Manager for the Center for Railroad Photography & Art. He has also worked as an …
 
The CPG Guys, Sri & PVSB are joined in this episode by Rana Saha – Global Head - Consumer Goods and Retail Leader, Sales and Commercial Practice and Tom McGuire – Consumer Goods and Retail Leader, Sales and Commercial Practice at Genpact, a global professional services firm that makes business transformation real. We drive digital-led innovation an…
 
Today we are going to be diving into how to win and grow your business at Kroger and Meijer, and we are joined today by Brent Bortman and Phil Bortman. Segment 1: How to start a relationship with Kroger and Meijer? How to get into Kroger and Meijer? What is the game plan or strategy to gain distribution with Kroger and Meijer? Segment 2: What's new…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, qu…
 
When we look at the sectors that are contributing significantly to global greenhouse gas emissions, agriculture is responsible for 15 to 20 percent, but today’s guest believes that the food industry has an opportunity to do better; a lot better! Today, we speak with Jonathan Reinbold, Sustainability Director for Thomas Foods, about the food industr…
 
The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies. This is a the first in a 2-episode partnership with Tiger Analytics. Visit http…
 
Gelatin and pectin are the two gelling agents used when cooking gummies. Global Widget Senior Formulation Specialist Sara Brown and Innovation Manager Ashley Huber discuss the differences in gummies when using either one. We discuss why manufacturers may choose one over the other. Plus, we discuss what functional ingredients work well with either a…
 
The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native. Follow Gino on Instagram at: http://instagram.com/ginotheghost Follow Gino on TikTok at: https://www.tiktok.com/@ginotheghost Follow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the …
 
Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart. Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide! Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-coo…
 
To create a CPG product that is 100% organic, 100% traceable back to the family farm, and 100% tested for pesticides and herbicides is no small feat. In today's episode, we speak to someone who has done just that. Jason Freeman is the Founder and CEO of Farmer Direct Organic, a certified organic supplier of beans, grains, legumes, and all sorts of …
 
Hilary Cocalis is the Founder and Chief Go Getter at Sipwell Wine Co., a premium California canned wine brand. She’s also the Principal at HilCo Brand Consulting and a Strategy Consultant at BEXBRANDS. With over a decade working with beverage brands, Hilary knows what goes into making a great company and a delicious drink. Before founding her own b…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow Ji…
 
We’re decking the halls for our annual holiday gift guide episode! VP of Marketing, Gina Bongiovanni, discusses our holiday promotions and the perks you’ll get if you sign up for our email newsletters at Hemp Bombs, Nature’s Script and Mystic Labs. There’s a CBD and health and wellness product for everyone on your list, including our award-winning …
 
Today we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainabilit…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever. Follow Vandana Khanna on LinkedIn at: https://www.linkedin.com/in/vandanakhanna/ Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.com Vandana answers…
 
Making a sustainable CPG product a household name doesn’t sound as challenging as it is. Today we speak to Pilar Ochi, Vice President of Marketing at Alter Eco, a sustainable sweet snacks company. She joined the company because this was the first brand that she found that does more for people and the planet than they talk about. While this sounds l…
 
Taylor Foxman is a prominent leader in the beverage industry and the Founder and CEO of The Industry Collective. The Industry Collective is a consulting firm for fast-growing beverage brands that has worked with names such as Archer Roose and BeatBox Beverages. Her greatest strengths come from networking and leadership, sitting as a Board Member fo…
 
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh. This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights…
 
Kristen Nichols, editor of Hemp Industry Daily, returns to our podcast with a recap of MJBizCon. This year, MJBizCon celebrated its 10th anniversary, welcoming visitors back for an in-person event at the Las Vegas Convention Center, showcasing over 250,000 square feet of exhibits, forums and speakers. Also, Nichols catches you up on the latest head…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast. Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/ Follow Connectivity Holdings on LinkedIn at: https://www.linkedin.com/company/connectivityholdings/ Follo…
 
If you have a food and beverage product, getting it onto the grocery store shelf is not enough; it has to sell! Today’s guest, Alli Ball, Founder of Food Biz Wiz, is a former grocery buyer turned wholesale consultant, and she helps food and beverage brands understand how to be successful on the retail shelf. In this episode, Alli pulls back the cur…
 
Pavlos Dafnis is the Founder of Wolf Point Distilling, a craft distillery set in the Kinzie Industrial Corridor of Chicago. Wolf Point creates small-batch spirits with an emphasis on quality and storytelling. Pavlos founded the brand in January of 2021 after seeing a lack of local distilleries in his hometown. Pavlos is also the Owner of Tassos Met…
 
The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy. Follow…
 
The CPG and CBD University Podcast, formerly known as the CBD University Podcast, turns 100! It’s our 100th episode and PR Manager/podcast host Joe Agostinelli takes you on a retrospective of the first 100 episodes. Hear how it all began in November 2019, on Episode 1 and how we got to where we are today. We’ll look back at our special guests, incl…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat snacks that deliver on taste, simple ingredients and powerful nutrition! Follow Pete Maldonado on LinkedIn at: https://www.linkedin.com/in/petermaldonad…
 
Feeling constantly sick, tired, and weighing 300 pounds at 18 years old, Michael Fata embarked on a pursuit of health, which, after much experimentation, led him to the discovery of the benefits of hemp. Hemp, though often confused with marijuana, has no mind-altering properties and is a great source of essential fatty acids. When Michael founded h…
 
CC and Reed DesRosiers are a married couple, amateur bartenders, and the Co-founders of Troop Beverage Co. Troop specializes in creating ready-to-drink cocktails made with quality ingredients and craft spirits. As the CEO of Troop, CC is in charge of the company’s daily operations. Her background is in consultation and she has worked for noteworthy…
 
Earlier this year, industry trade shows returned and our team at Global Widget was back on the road. VP of Sales Vince Gillen recaps a condensed trade show season with the latest news and trends from retailers and distributors. Gillen discusses the launch of new brands Mystic Labs, hyper brain iQ and Forever Well Nutrition and meeting with distribu…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Ashwin Nathan, VP Head of Marketing and Advertising at H-E-B. Founded in 1905, H-E-B operates more than 400 stores in a number of formats and is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. It is the largest private company in Texas and one of …
 
The general trend towards healthier living and better information about nutrition has many layers, with one of the main tenets being an increase in transparency from food brands about the ingredients used and their sources. Today we are joined by Colleen Kavanagh, the CEO and Co-Founder of ZEGO Foods, to talk about how the company is enabling its c…
 
Chris Knight is the Founder of The Blind Pig, a collection of bars and breweries located in Champaign, Illinois. Chris moved from England to the Champaign–Urbana metro area to attend the School of Chemical Sciences at the University of Illinois. He opened the first Blind Pig location in 1990 and has since expanded to four different locations and a …
 
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers…
 
Nootropics are making their way into more food and beverages as consumers look for ways to improve their focus. Global Widget Quality Manager Nelson Rodriguez joins Technical Services Manager Michael Diaz to discuss this emerging trend. You’ll hear about our newest in-house brand, hyper brain iQ, featuring gummies and capsules. Hear about the most …
 
The phrase the fastest way between two points is a straight line explains exactly how our minds think. Our minds are programmed to leverage shortcuts to navigate through our decisions. Today's Show Rundown Segment 1: Let’s revisit one topic from our last episode as a reminder. Let’s talk about the two brains. Explain the brains to our listeners. Se…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Jeff Lucas on LinkedIn at: https://www.linkedin.com/in/…
 
The California Certified Organic Farmers, or CCOF, extends across the US and certifies more operations than any other organic certification company or organization in the country. This week we get together with Jessica Beckett Parr to discuss her work as director of the CCOF Foundation, and how her devotion to agriculture was shaped from a young ag…
 
Matt Riggs is the Co-founder of Riggs Beer Company, along with his brother, Darin Riggs. In day-to-day operations, Matt handles the brewery’s beer production, sales, and distribution. He earned his German brewmaster certification at Doemens Akademie in Munich Germany, having worked for a brewery that’s over 350 years old. Matt served in the Marines…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to…
 
Five years ago, our CBD brand Hemp Bombs® was born. It started with a two-pack of CBD Capsules. Through the years, it has grown to be the category captain in convenience and an award-winning brand to consumers online and in more than 25,000 retail locations. Hemp Bombs now offers CBD Gummies, Capsules, Oils, Topicals and more. Vice President of Sal…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands. Follow Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/ Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/…
 
Your morning cup of coffee has a far greater environmental impact than you might realize. Ironically, the current unsustainable practices have the largest effect on the industry itself. Today’s guest, Paul Evers, is the Co-Founder and CEO of Riff, an innovative cold brew coffee company that looks to use the whole coffee plant, reducing waste and in…
 
Leah Keggi is the Marketing Director at Blue Ridge Spirits & Wine Marketing, a sales agency for premium wines and spirits. Leah has over eight years of experience in the marketing field, including as the Marketing Director for Terrapin Beer Co. Her expertise lies in both social media and brand strategy that she leverages to run effective and creati…
 
The CPG Guys, PVSB, and Fresh 4 co-host Andrea Leigh are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the Artificial In…
 
Rod Kight, industry advocate and attorney, has the latest headlines from the regulatory scene in the hemp industry. Hear the latest on Delta-8 products and recent warning letters from the FDA and CDC. Plus, learn about more state regulations regarding CBD products, including the latest out of California. Finally, as we head into 2022, what does a l…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast. Follow Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/ Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecomm…
 
Food Waste is a global issue and plays a pivotal role in the onset of climate change. While the problem might seem overwhelming, there are increasing opportunities for consumers to impact change through their choices. This week we welcome Turner Wyatt, CEO at The Upcycled Food Association, to discuss how his company is helping producers and consume…
 
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