35. How Integration With P21 & the 3M Marketplace Improved Online Sales for C.W. Hayden

Driven by DCKAP

Chris Brackett is the Vice President of Operations & General Manager at C.W. Hayden, and he recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram. Their conversation spans through the incredible journey Chris has had within the company, into the mindset they hold on early adoption of technology, their most recent integration with Cloras to help connect their 3M Marketplace with Epicor P21, and more!

With their long standing experience in the distribution space, Chris explains how each decision they’ve made in order to continue to grow, and to not only follow the growth of technology but to stay ahead of it, signifies one of their greatest pillars of strength. The discussion epitomizes the benefits of digital transformation and highlights how important technology really is for future growth and why it’s so important that B2B distributors adapt to e-commerce in order to not get left behind.

Bio:

Chris Brackett is the VP of Operations at C.W. Hayden, a third-generation family-owned Marine, Industrial and Safety Distributor based out of New England. In his current role, Chris runs the company’s day to day operations and is also leading the way in the company’s technology and digital transformations projects, including bringing on their first CRM (Salesforce), integrating it to their ERP system, going completely cloud base with Epicor P21, and upgrading their Magento website.

Show Links:

Read more about the work we did with C.W. Hayden through Cloras here: https://cloras.com/customer-stories/c-w-hayden/