最高の Digital Commerce ポッドキャスト (2025)

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Untitled 18:14

20h ago18:14

18:14

Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced AI on their devices straight up didn’t work. You may also know that Apple has apparently begun looking at partnering with ChatGPT and others as the default search engines on their devices. As you’re un…

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AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464) 19:52

9d ago19:52

19:52

Mary Meeker’s latest report is out and it’s all about artificial intelligence. It’s a brilliant report. But it’s missing why all of these changes matter for marketers and e-commerce/customer acquisition leaders. That’s where this episode of the podcast comes in. Tim asks: What are the big trends in the Mary Meeker AI report? And how will they affec…

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Google Closes the Gate on Marketers (Thinks Out Loud) 15:00

16d ago15:00

15:00

Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that “gatekeepers gonna gate.” Well, AI Mode is a sure sing that Google is closing the gate on marketers. They’re removing access to the kinds of traffic we’ve taken for granted for years. Will AI Mode ki…

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Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) 6:11

22d ago6:11

6:11

It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a listen and let us know what you think. Want to learn more? Here are the show notes for you. Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) — Headlines and Show Notes Show Notes and Links "Touch G…

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Digital Reset is Here (Thinks Out Loud 461) 10:12

30d ago10:12

10:12

This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to share the news that my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech is now available. This has been a labor of love over the last few years, informed by my experienc…

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Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460) 17:21

1M ago17:21

17:21

According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy. How in the world could Apple drop Google? Well, whether Apple dropping Google is likely or not isn’t the point. Instead, the point is that while any one member of Big …

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Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459) 16:00

1M ago16:00

16:00

My friend Mark Schafer just asked a brilliant question on LinkedIn about whether small and mid-sized businesses are destined to fall behind when it comes to AI. It’s a beautiful post and I’d highly encourage you to read it. Is it impossible for marketers and e-commerce folks to keep up with AI? Is your business doomed to fall behind? In one way, ye…

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Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458) 12:30

2M ago12:30

12:30

This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all. I mean, good for me. But how does that help you? Instead, what you need to focus on is the animating idea behind the book. And that is that Big Tech wants to be a gatekeeper…

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Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457) 13:28

2M ago13:28

13:28

Google may have just told marketers they can never use AI to create content. Or… maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI great.” What’s important about what they said, though, is that they’re being clear about what they’re looking for — and, more importantly, what your customers are looking for.…

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Here We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456) 20:53

2M ago20:53

20:53

So, the economy has been going through it over the last couple months — and especially over the last week in particular. That’s a plain fact. But it’s more than just a tough economy. It’s a bizarre economy. It’s easy at times like this to get discouraged, distressed, or just plain confused about how you can make marketing and customer acquisition w…

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AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455) 14:24

2M ago14:24

14:24

If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.… The post AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455) appeared first on Tim Peter & Associates.…

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Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454) 17:02

3M ago17:02

17:02

Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their marketing activities. In general,… The post Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454) appeared first on Tim Peter & Associates…

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What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453) 22:12

3M ago22:12

22:12

I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply… The post What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453) appeared first on Tim Peter & Associates.Tim Peter による

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Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?

3M ago

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Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of… The post Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition? appeared first on Tim Peter & Associates.…

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AI and the Future of Marketing and E-commerce — How You Stay Relevant 19:49

3M ago19:49

19:49

I’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though is what “smart people… The post AI and the Future of Marketing and E-commerce — How You Stay Relevant appeared first on Tim Peter & Associates.Tim Peter による

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Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451) 16:58

4M ago16:58

16:58

With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Anthropic — are crushing Google. It… The post Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451) appeared first on Tim Peter & Associates.…

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AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450) 17:49

4M ago17:49

17:49

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You… The post AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450) appeared first on Tim Peter & Associates.…

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Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud) 25:16

4M ago25:16

25:16

There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your… The post Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud) appeared first on Tim Peter & Associates.Tim Peter による

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Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) 14:02

4M ago14:02

14:02

We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What… The post Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) appeared first on Tim Peter & Associates.…

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How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448) 20:15

4M ago20:15

20:15

Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long… The post How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448) appeared first on Tim Peter & Associates.…

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What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447) 25:16

5M ago25:16

25:16

Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more… The post What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447) appeared first on Tim Peter & Associates.Tim Peter による

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When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446) 19:04

5M ago19:04

19:04

Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of… The post When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446) appeared first on Tim Peter & Associates.Tim Peter による

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Predicting the Future of Your Business (Thinks Out Loud Episode 445) 20:46

5M ago20:46

20:46

“It’s tough to make predictions, especially about the future.” These words from one of the 20th century’s most sagacious philosophers, Yogi Berra, take hold of my mind every new year… The post Predicting the Future of Your Business (Thinks Out Loud Episode 445) appeared first on Tim Peter & Associates.…

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Revisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440) 28:53

5M ago28:53

28:53

Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypass them… The post Revisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440) appeared first on Tim Peter & Associates.Tim Peter による

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Revisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud) 23:24

6M ago23:24

23:24

One of the big themes behind Thinks Out Loud over the course of its 400-plus episodes is how you can bypass gatekeepers and still grow your business. The emergence of… The post Revisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud) appeared first on Tim Peter & Associates.Tim Peter による

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The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) 26:05

6M ago26:05

26:05

As far as I’m concerned, there’s only one way to succeed next year. And, truth be told, it goes beyond success just in your business. I don’t mean to say… The post The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) appeared first on Tim Peter & Associates.Tim Peter による

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AI Is Not the Future. You Are (Thinks Out Loud Episode 443) 27:01

6M ago27:01

27:01

I’m having a ton of conversations lately about how AI will affect the future of work and employment. Many of these conversations start off with questions like “What will AI… The post AI Is Not the Future. You Are (Thinks Out Loud Episode 443) appeared first on Tim Peter & Associates.Tim Peter による

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How Google Loses (Thinks Out Loud Episode 442) 23:06

6M ago23:06

23:06

Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and… The post How Google Loses (Thinks Out Loud Episode 442) appeared first on Tim Peter & Associates.Tim Peter による

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Giving Thanks 2024 (Thinks Out Loud Episode 441) 17:51

7M ago17:51

17:51

It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024… and what I’m looking forward to in 2025. What am giving thanks… The post Giving Thanks 2024 (Thinks Out Loud Episode 441) appeared first on Tim Peter & Associates.Tim Peter による

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Is Google Doomed in 2025? (Thinks Out Loud Episode 440) 26:21

7M ago26:21

26:21

Just a few months after its 26th anniversary, Google faces more threats heading into next year than ever. The rise of artificial intelligence provides users with an alternative way to… The post Is Google Doomed in 2025? (Thinks Out Loud Episode 440) appeared first on Tim Peter & Associates.Tim Peter による

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The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) 23:03

7M ago23:03

23:03

It’s time for Big Tech’s earnings once again. And, this time around there were some notable updates, particularly from Meta Platforms (i.e., Facebook) and Microsoft that hint at the future… The post The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) appeared first on Tim Peter & Associates.…

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Make Confident business decisions: should you “Follow the numbers”? 7:55

7M ago7:55

7:55

Should entrepreneurs always "Follow the numbers"? Should you be led by the numbers in your business buying and selling decisions? Let's deal with that today.Having previously bought various properties, I'm now considering selling one A selling or buying decision around any asset, including property, or a business is a lot of the same sort of thing.…

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Are AI and Digital Evil (Thinks Out Loud Episode 438) 21:13

8M ago21:13

21:13

Do artificial intelligence and digital more broadly scare you? Do their potential harms keep you up at night? In short, are these tools evil? I don’t think they are. Truly.… The post Are AI and Digital Evil (Thinks Out Loud Episode 438) appeared first on Tim Peter & Associates.Tim Peter による

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Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) 22:22

8M ago22:22

22:22

Some folks think that artificial intelligence is a white knight, coming to rescue their businesses from gatekeepers such as Google, Amazon, Facebook, and the rest. But is that true? Is… The post Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) appeared first on Tim Peter & Associates.…

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Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) 22:22

8M ago22:22

22:22

AI might kill your brand — but probably not. It’s far more likely that AI will kill Big Tech’s brands, and in particular, Google. The search giant faces more threats… The post Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) appeared first on Tim Peter & Associates.…

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Will AI Kill Your Brand (Thinks Out Loud Episode 435) 19:06

8M ago19:06

19:06

Artificial intelligence will shape the way your customers interact with your brand. That’s undoubtedly true. In fact, it’s possible we’ll see cases where the customer might not interact directly with… The post Will AI Kill Your Brand (Thinks Out Loud Episode 435) appeared first on Tim Peter & Associates.…

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Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) 20:41

8M ago20:41

20:41

Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill… The post Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) appeared first on Tim Peter & Associates.Tim Peter による

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An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434) 27:08

9M ago27:08

27:08

Consumers are adopting AI at a remarkable pace, as fast as they adopted computers and the internet. And we’re only starting to see how that might shape our businesses in… The post An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434) appeared first on Tim Peter & Associates.…

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AI Finances for Amazon & eCommerce Sellers 17:33

9M ago17:33

17:33

Imagine you're a thriving Amazon seller. You log in to Seller Central, download your settlement report, and receive your net deposit. But here's the catch: the numbers don't quite paint a clear picture of your finances. Amazon reserves make understanding your true profit, profitability, and cash flow a challenge.Now, add multiple sales channels to …

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Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud) 22:43

9M ago22:43

22:43

A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it… The post Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud) appeared first on Tim Peter & Associates.…

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Artificial Intelligence for Amazon & eCommerce Sellers 25:27

9M ago25:27

25:27

In today's rapidly evolving digital landscape, artificial intelligence (AI) has emerged as a game-changer for businesses of all sizes. For eCommerce sellers, AI offers a powerful tool to streamline operations, enhance customer experiences, and gain a competitive edge. This guide will delve into how SMB eCommerce businesses can leverage AI to optimi…

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Launch Product on Amazon Using PPC Tactics 19:15

9M ago19:15

19:15

The world of e-commerce thrives on innovation, and Amazon remains at the forefront. For brand owners, a successful product launch on this platform can be a game-changer. However, navigating the vast Amazon marketplace can be daunting, especially with limited resources. This guide equips you with the knowledge to strategically utilize PPC (pay-per-c…

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Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433) 23:20

9M ago23:20

23:20

Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s… The post Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433) appeared first on Tim Peter & Associates.…

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Amazon Advertising Strategy for Product Launches 19:29

9M ago19:29

19:29

The world of e-commerce is booming, and Amazon remains a major player. For brand owners, a successful product launch on this platform can be a game-changer. But how do you stand out in a crowded marketplace, especially when resources are limited?[00:00] - Introduction To The Podcast[01:31] - Introduction Of Michael Kahn From Enso Brands[02:13] - Mi…

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Amazon Tiktok integration (Amazon Newsday 10 Sep 2024) 3:47

9M ago3:47

3:47

Michael Veazey Welcome to Amazon Newsday. I'm your host, Michael Veazey. Today, a couple of stories that are not in the last couple of weeks, but they were so important, we didn't want you to miss them.Amazon Tiktok Integration AnnouncedAmazon TikTok integration.On the 9th of August, Amazon and TikTok officially announced their partnership, enablin…

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