288: If You Build It, They Will Come: Discussing Tourism Infrastructure with Lee Adamson

Destination Marketing Podcast

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6M ago 37:03

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In this episode of The Destination Marketing Podcast, Adam talks with Lee Adamson, executive director of a destination close to home, Explore Utah Valley. Home to not only Relic but also beautiful mountains, top-tier sports facilities, and a rapidly expanding regional airport, Utah Valley is an unexpectedly unique destination with tons to offer. Lee talks about his experience working with groups and events in the destination and why past successes have helped justify the need to continue to develop tourism infrastructure in the area.
"Utah Valley is this incredible unexpected venue, and that's where we're going for the future — showing people all of these unexpected things that they would have never thought of." -Lee Adamson
Explore Utah Valley

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