最高の Destination Marketing Podcast ポッドキャスト (2024)

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313: We Need Your Help: Unveiling “Traveling the Spectrum” with Stuart Butler 22:32

7d ago22:32

22:32

Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned m…

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312: Curating Visitor Experiences in Surrey with Angeline Chew 13:50

14d ago13:50

13:50

In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences…

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311: Tackling a Rebrand in Helena, Montana, with Brandon Pendergast 15:14

18d ago15:14

15:14

In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success. “We communicated t…

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310: The Secret Behind Great Hospitality with Sarah Dandashy 40:59

21d ago40:59

40:59

In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood…

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309: How To Create Premium Television Content For Your Destination with Tom Farrell 31:26

28d ago31:26

31:26

In this episode, Adam talks with Tom Farrell, Founder and CEO of The Workshop, an Emmy-nominated team that focuses on producing unscripted television content. They talk about some of the projects that Tom has worked on, including an upcoming project for Visit Myrtle Beach: Traveling the Spectrum. Listen to learn why Tom is so passionate about telli…

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308: Is Taking a Risk Worth It? with Rachel O’Neill Cusey 44:41

1M ago44:41

44:41

On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative. “If I lea…

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307: Calling All Taylor Swift Fans, This One's For You 51:47

1M ago51:47

51:47

This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event. Choose Chicago…

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306: How Litter Impacts Tourism with Esther Wagner 12:34

2M ago12:34

12:34

In this episode, Esther Wagner from Palmetto Pride joins Adam to discuss the relationship between litter and crime, and how her organization aims to change littering behaviors for a cleaner South Carolina. She explains the importance of crime prevention through environmental design and its four strategies: territoriality, natural access control, na…

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305: Why Should a Destination Podcast Give Advice on Motherhood? 12:45

2M ago12:45

12:45

In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle …

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304: Impactful Storytelling in South Carolina with Devyn Whitmire and Bill Miles 35:01

2M ago35:01

35:01

In this episode, Adam takes the show on the road to the South Carolina Annual Governor’s Conference on Tourism & Travel. He talks with Devyn Whitmire, Digital Engagement Manager for Discover South Carolina, about her professional journey, creating the Palmetto Porch podcast and its focus on authentic local stories to promote tourism. Devyn highligh…

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303: AI Built This Destination’s Marketing Campaign: A Special Bonus Episode Featuring Brands & Campaigns 1:07:16

2M ago1:07:16

1:07:16

In this bonus episode of the Destination Marketing Podcast, Adam highlights two episodes of a new show produced by EKR, Brands & Campaigns. Host Camden Bernatz and special guest Stuart Butler dive into Myrtle Beach’s “Mittary Best” campaign, entirely generated by AI. In the second part of the episode, Adam joins Camden to analyze why this campaign …

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302: Is AI The Future of Tourism Marketing? 40:34

2M ago40:34

40:34

Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like …

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301: Three Incredible Leaders Behind Salt Lake's Tourism Success 45:31

2M ago45:31

45:31

In this episode of The Destination Marketing Podcast, Adam joins three special guests from Salt Lake City, Utah. Erin Mendenhall, Mayor of Salt Lake City, Kaitlin Eskelson, President & CEO at Visit Salt Lake, and Sarah Lehman, CEO at Zartico, join Adam to talk about the factors that have contributed to Salt Lake's tourism success. Mayor Mendenhall …

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300: Celebrating 300 Episodes with a Father-Daughter Interview 27:13

3M ago27:13

27:13

To celebrate 300 episodes of The Destination Marketing Podcast, Adam has something special planned. On today’s episode, he sits down with his daughter Millie, who interviews him on all things relating to the podcast. Tune in for insights on why Adam created The Destination Marketing Podcast, the lessons he’s learned along the way and some reflectio…

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299: The Importance of Collaboration in Destination Marketing with Nicole Mahoney 32:27

3M ago32:27

32:27

Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also sha…

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298: Attracting Visitors That Fit Your Destination with Mike McKenna and Scott Fortner 37:37

3M ago37:37

37:37

Adam is still on the road in Lewiston, Idaho for today’s episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs ha…

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297: Why Visit Idaho is Prioritizing Content Creation 35:20

3M ago35:20

35:20

Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him …

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296: The State of The Tourism Industry 37:50

3M ago37:50

37:50

Adam continues his conversation with the Utah Tourism Collective in this week’s episode of the Destination Marketing Podcast, diving into some of the things that will have a major impact on tourism this year. They discuss how AI has changed the world and why destinations need to learn how to use it. They also talk about why taking risks is critical…

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295: What’s New in Destination Marketing 2024: Updates from Zartico, Relic, Ripe, and Spontigo 32:42

4M ago32:42

32:42

In this episode of The Destination Marketing Podcast, Adam joins together with three other members of the Utah Tourism Collective: Darren Dunn from Zartico, Jason Linder from Ripe, and Lauren Neeleman from Spontigo. They each provide an update on their organization and what they expect to come from the industry in 2024. Listen to learn about Zartic…

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294: 2024 Resolutions for Destination Marketers 20:26

4M ago20:26

20:26

With the rise of AI and the importance of owning an audience changing the game as we head into 2024, Adam shares his top resolutions to help destination marketers be successful in the year ahead. He advises all to create high-quality content and utilize the power of the tools available to you. He also shares his thoughts on where the industry is he…

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293: Driving Innovation with Shawn Kanungo 41:14

4M ago41:14

41:14

In our last episode of 2023, Adam welcomes globally recognized innovation strategist and bestselling author Shawn Kanungo to the show. Shawn emphasizes that innovation is not solely about technology but involves thinking differently and reframing problems. They discuss the challenges in destination marketing, the importance of authentic content, an…

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292: Maximizing the Impact of Your Tourism Assets with Kristi Baughman 22:03

4M ago22:03

22:03

In this episode of The Destination Marketing Podcast, Adam takes the show on the road to the Idaho Conference on Recreation and Tourism. Kristi Baughman, marketing consultant at Yellowstone Teton Territory, joins Adam to talk about what it’s like marketing a destination with such a large quantity of assets and why it’s critical to listen to what’s …

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291: Why Podcasting Has Been a Game Changer with Robb Wells 30:38

5M ago30:38

30:38

In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various functions and how it’s played a pivotal role in his relationship with his stakeholders. “We want the vi…

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290: Sustainable Marketing Strategies for DMOs with Jared Price 36:27

5M ago36:27

36:27

On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not be the most sustainable approach to driving visitation. Additionally, they explore the signifi…

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289: Creating an Amazing Visitor Experience: An Inside Look at Nemacolin 43:34

5M ago43:34

43:34

Whether you wake up to the roar of a lion in the morning or enjoy the serenity of the golf course, the visitor experience at Nemacolin is unmatched. On today’s episode of the show, Adam talks with Christopher Baran, VP of sales and marketing, and Trey Matheu, managing director, about what it’s like working at a five-star resort and what they do to …

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288: If You Build It, They Will Come: Discussing Tourism Infrastructure with Lee Adamson 37:03

5M ago37:03

37:03

In this episode of The Destination Marketing Podcast, Adam talks with Lee Adamson, executive director of a destination close to home, Explore Utah Valley. Home to not only Relic but also beautiful mountains, top-tier sports facilities, and a rapidly expanding regional airport, Utah Valley is an unexpectedly unique destination with tons to offer. Le…

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287: Sustainable Tourism Marketing with Kevney Dugan and Todd Montgomery 38:49

5M ago38:49

38:49

In this episode of the Destination Marketing Podcast, host Adam Stoker talks with Kevney Dugan, President and CEO of Visit Bend, and Todd Montgomery, Director of the Oregon State University Sustainable Tourism Lab. They discuss the importance of understanding the impacts of tourism on communities and the environment and the need for sustainable pra…

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286: Building a Podcast Community on Long Island with Kristen Reynolds 47:16

6M ago47:16

47:16

Kristen Reynolds, the President/CEO of Discover Long Island, is our guest today on The Destination Marketing Podcast. After a cameo appearance from Adam Castar, their producer and local Long Islander, Kristen tells the origin story of her own destination podcast, Long Island Tea. She discusses integrating owned media into her advertising strategy a…

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285: An Audience-First Strategy with Robert Thompson 30:26

6M ago30:26

30:26

Robert Thompson, the owner and Chief Marketing Officer of Big Rock Candy Mountain Resort in Utah, is our guest on today's episode. In the beginning, Robert delves into his background and shares the motivating factors behind his decision to acquire the resort after leaving his corporate job. The conversation then transitions to Robert's strategic us…

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284: The Intersection of Tourism and Politics with Des Barker 27:05

6M ago27:05

27:05

Des Barker, a seasoned political strategist within the Utah tourism industry, is our featured guest on today's episode, recorded live at the Utah Tourism Conference. He shares insights about his background and the evolution of his 30-year journey in the realm of politics. Throughout the conversation, Des stresses the importance of cultivating stron…

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283: How to Embrace Innovation in the Tourism Industry with AJ Brau & The Importance of Film Commissions in Destinations with Bega Metzner 36:50

6M ago36:50

36:50

On today’s episode of The Destination Marketing Podcast, Adam sits down with two fascinating guests at the Utah Tourism Conference! In our first segment, AJ Brau, the CEO of Wander, gives a brief update on her company and her thoughts on the role of AI in the destination marketing industry. The conversation then moves into a discussion about breaki…

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282: The Link Between Tourism and Economic Development with Ryan Starks & How DMOs Can Support Large Attractions with Kevin Smith 26:51

6M ago26:51

26:51

On today’s episode of The Destination Marketing Podcast, Adam talks to Ryan Starks, the executive director of the Governor’s Office of Economic Opportunity and Kevin Smith, the president and CEO of Tuacahn Amphitheater. Ryan discusses his journey from Heber Valley to the Governor’s Office and how he was able to navigate the COVID-19 pandemic while …

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281: Return on Inclusion with Earl B. Hunter, Jr. 26:26

6M ago26:26

26:26

Earl B. Hunter, Jr., the founder and president of Black Folks Camp Too, sits down with Adam for today’s episode recorded at the Utah Tourism Conference. Earl discusses the importance of diversity and inclusion in the outdoor industry and details the educational opportunities his company offers. Later in the episode, Earl also gives some tips on pub…

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280: Southern Utah’s Diverse Tourism Economy with Brittany McMichael 24:38

6M ago24:38

24:38

Live from the Utah Tourism Conference in St. George, UT, the Greater Zion Convention and Tourism Office Director Brittany McMichael joins Adam to discuss her journey to her current role and being the host destination for this year’s conference. The two also dive into the rapid growth of Southern Utah and how things have changed throughout Brittany'…

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279: AI and Content Creation with Will Seccombe 44:00

7M ago44:00

44:00

On this week’s episode of The Destination Marketing Podcast, Adam is joined by returning guest Will Seccombe. Having gone through a recent career change, Will gives us an update on his new role at Intentful and how he’s been focusing on AI and content creation over the past several months. He talks about a project he’s been working on called “Undis…

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278: Creating a Podcast for Locals with Wes Rhea 47:23

7M ago47:23

47:23

Wes Rhea, the CEO of Visit Stockton, joins Adam on today's episode to talk about his destination and partnering with Relic to create This is Stockton. Wes elaborates on the benefits of catering your destination podcast to locals and the overall merit of audio content. Wes also discusses the value of being an early adopter when it comes to emerging …

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277: Experiential Tourism Marketing with Lime Media 32:09

7M ago32:09

32:09

In this week’s episode of The Destination Marketing Podcast, Adam sits down with Troy Hughes from Lime Media to talk about how tourism destinations can take advantage of experiential marketing tactics. They discuss Lime Media's services, including customizing vehicles for brand activations, tracking data, measuring ROI and the importance of creativ…

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276: Local Voices, Authentic Stories: How CrowdRiff Helps Destinations Capture Short-Form Video 35:01

7M ago35:01

35:01

On this special episode of the Destination Marketing Podcast, Adam sits down with the founder and CEO of Crowdriff, Dan Holowack. They discuss how Crowdriff has transformed the destination marketing industry through user-generated content. They also explore why destinations have seen tremendous organic growth on social media by letting local creato…

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275: Grounding your Advertising in Research with Darren Rudloff 33:20

7M ago33:20

33:20

On today’s episode of the Destination Marketing Podcast, Adam sits down with Darren Rudloff, principal at Rudloff Solutions. Darren's extensive background in the destination marketing industry makes him the perfect guest to talk about why it’s so important to base your advertising campaigns on research. He and Adam discuss why so many destinations …

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274: Continuous Learning in Leadership with Craig and Kathleen Davis 47:17

7M ago47:17

47:17

On today's episode, Craig and Kathleen Davis join Adam to talk about the Destination Leadership course that they teach as a part of Destinations International's CDME certification. They emphasize the importance of learning to become an effective leader and how it can improve both work and life for all involved. The conversation later goes into how …

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273: The Impact of a Potential New NFL Stadium in Your Destination with Heather Larson 41:17

8M ago41:17

41:17

Heather Larson, the president and CEO of Meet Chicago Northwest, joins Adam on today's episode to talk about her background and how she got into tourism after leaving the workforce to be a stay-at-home mom. Adam and Heather also talk about the Chicago Bears and their potential new stadium in Arlington Heights, a northwestern suburb of Chicago. List…

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272: The Benefits of Destination Strategic Plans with Nizar Moosa 20:56

8M ago20:56

20:56

On today's episode of The Destination Marketing Podcast, Adam sits down with Nizar Moosa of Destination Markham. Nizar talks about the process of creating a destination strategic plan for Markham and some of the things he has learned along the way. He discusses the need for solid data, updating their CRM system, and fostering collaboration among st…

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271: Unleashing the Power of Destination Stewardship with Stacie Granum 14:42

8M ago14:42

14:42

In this week's episode of The Destination Marketing Podcast, Adam interviews Stacie Granum, the Chief Strategy Officer at Visit Rapid City. They discuss destination stewardship and the steps that Visit Rapid City has taken to improve its community and tourism economy. Stacie emphasizes the importance of involving the community in the destination pl…

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270: Destination Inclusivity and Accessibility Initiatives with Jayna Leach 14:41

8M ago14:41

14:41

The chief marketing officer of Visit Panama City Beach, Jayna Leach, joins Adam to discuss inclusivity in destinations. She shares the positive changes she has seen in her destination because of its “Fun for All” campaign, an inclusive initiative that prioritizes accessibility and fun for all. She also touches on the power of influencers and how to…

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269: Gaining Community Support in Your Destination with Nichole Farley 14:54

8M ago14:54

14:54

Executive Director Nichole Farley of Explore Butte County joins Adam to delve into the concept of working with your community — and the power of having a seat at your destination’s table. They discuss why destinations struggle to get locals to see value in the DMO, and what destination marketers can do to fix that perception. "I would say, as a you…

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268: The Power of Connection with Melyssa Reeves 14:07

9M ago14:07

14:07

Melyssa Reeves, CEO of Visit Vacaville and soon-to-be President of DMA West, joins Adam to explore her journey through the tourism industry. They touch on her highlights at Visit Vacaville, her upcoming role at DMA West and the importance of nurturing industry relationships. DMA West “...It was kind of a scary proposition, but has turned out to be …

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267: Discussing the Current State of Travel with Amir Eylon 22:54

9M ago22:54

22:54

Amir Eylon, the president and CEO of Longwoods International, joins Adam for today's episode. Amir talks about what he's seeing in the travel industry according to Longwoods International's data and he also touches on generative AI and its potential use as a travel-planning tool. Longwoods International "[In the US] we’re still seeing record-level …

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266: Talking Destinations International at Annual Convention with Don Welsh 14:33

9M ago14:33

14:33

Don Welsh, the president and CEO of Destinations International, sat down with Adam at Annual Convention for a catch-up on all things DI. Find out which issues and topics the organizations will focus on this year, as well as what Don’s most excited about when it comes to Annual Convention. Destinations International “...Nothing replaces the importan…

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265: Building a Destination Brand from Scratch with Renée Areng 17:23

9M ago17:23

17:23

In this episode of The Destination Marketing Podcast, Adam sits down with Renée Areng, President and CEO of Explore Brookhaven, Georgia. Renée details the process of putting together a brand from scratch and how they launch it amid the coronavirus pandemic. She talks about some of the challenges they faced and why working with an expert in the fiel…

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264: Workplace Culture and The Birkman Assessment with Chad Kearns 17:41

9M ago17:41

17:41

On this week’s episode of The Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Annual Convention. He is joined by Chad Kearns, Vice President and Lead Practitioner at Fired Up Culture, to talk about the importance of culture in organizations. They discuss how culture starts with relationships and comm…

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Destination Marketing Podcast

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