278: Creating a Podcast for Locals with Wes Rhea

Destination Marketing Podcast

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7M ago 47:23

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Wes Rhea, the CEO of Visit Stockton, joins Adam on today's episode to talk about his destination and partnering with Relic to create This is Stockton. Wes elaborates on the benefits of catering your destination podcast to locals and the overall merit of audio content. Wes also discusses the value of being an early adopter when it comes to emerging technology and how that has helped Visit Stockton.
"We know we're moving the needle on the depth of knowledge that people have about certain things in our community, so they may know an attraction or may know a business, but really they, in 30, 40 minutes you get to know something usually personal about that person or some backstory you didn't know, and those little nuggets of information are invaluable." - Wes Rhea
This is Stockton
Visit Stockton
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