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High Intent Leads: Is Your List Right for Facebook and Google Ads?
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Sick of wasting time and money trying to target your lists online? Join Brandon and Garret as they give you the real deal on what works and what doesn't.
They'll explore targeting tips, lookalike audiences, geo-fencing, attribution models, and more. You'll get actionable strategies to use your existing data for better digital marketing.
If you're new to online ads or a seasoned pro, you'll pick up practical targeting tips from these down-to-earth friends in the lead gen biz. They dish on the risks of overvaluing programmatic ads, flaws in attribution models, and how to identify higher intent leads.
Looking for motivated seller leads? Don't miss their insider scoop on actually making your lists and databases work for your digital marketing.
00:00 - Intro and greeting
01:05 - Discussion starts on targeting lists for digital marketing
02:34 - Targeting by contact info vs property address
04:20 - Targeting lists on Facebook
06:47 - Lookalike audiences
09:02 - Using customer match lists on Google
10:42 - Geo-fencing and addressable targeting
13:21 - Firmographic vs psychographic targeting
16:21 - The risks of overvaluing programmatic advertising
19:48 - Attribution models and their flaws
23:46 - Using online data to build lists for other channels
26:55 - Reverse IP lookup services
30:20 - Qualifying website visitors for higher intent leads
32:56 - Wrap up
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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