Episode Nine with Troy Brazell

Coffee & Liquidity

Troy Brazell is the CEO of Optima Sports Group, the top sports analytics company primarily working with professional sports teams, sports agents through high school athletes. Optima also work with top data companies on data integrity, identifying better data points more indicative of actual performance. He is also the Exclusive Distributor of HydroFLOW water conditioners, which are powered by the patented and eco-friendly Hydropath Technology, which were originally designed to treat scale-related problems in residential plumbing systems and appliances. Troy was also the CEO of Prime Victus sports analytics. Tune in to learn more about Optima Sports group and how they have impacted the sports and E-sports world.

Timestamps

[03:15] What Optima Sports Group does and how it comes to life

[04:46] How sports and E-sports professionals are utilizing the sport analytics

[08:10] Objective versus a subjective piece of Optima analytics

[09:53] Things that high school athletes can do to improve on and off the pitch

[11:32] The transition of analytics of sports to E-sports

[14:13] Areas in sports and E-sports that someone may have an opportunity to step into

[18:52] The E-sports bill that Nevada has approved

[23:07] Are there daily fantasy sports for E-sports?

[26:20] The evolution in sports betting

[31:03] The Optima Sports Group bigger picture

[40:00] Optima competitors

Notable quotes

• There are no silver bullets in performance. However, Optima is as close as you can get because we are identifying the key resources of the individual athletes to see how well they can perform given their tasks.
• When you have big groups chasing you, then you are doing the right thing.
• Betting is a new way to engage fans.

Connect with Troy Brazell:

Website: https://optimaanalytics.com/

LinkedIn: https://www.linkedin.com/in/troy-brazell-723a38/

Optima Sports Group LinkedIn: https://www.linkedin.com/company/optima-sports-analytics/

About the show

On Coffee & Liquidity, our mission is to give some perspective and context to those that may not have the tools at their disposal, whether income or acumen, to become a full-time entrepreneur but can still leverage their networks, etc., to build passive revenue streams or wealth in other ways. The American dream can be reached through multiple paths. It’s time we talk about it!

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