The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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コンテンツは Andrew Michael によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andrew Michael またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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E255 | Navigating Growth and Retention: Lessons from PostHog’s CEO, James Hawkins
Manage episode 430470229 series 2505086
コンテンツは Andrew Michael によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andrew Michael またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Today on the show we have James Hawkins, CEO and co-founder of PostHog.
In this episode, James shares his experience navigating growth and retention at PostHog. He discusses his journey from working in outbound sales to leading a product-led growth startup and the importance of an inbound-focused approach.
We delve into how PostHog defined and focused on their ideal customer profile (ICP) of engineers, which not only shaped their product development and marketing strategies but also influenced their unique team structure, where every team member can code.
We wrapped up with James talking about the transition from self-hosted to cloud services and their strategic shift to usage-based pricing.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
章
1. E255 | Navigating Growth and Retention: Lessons from PostHog’s CEO, James Hawkins (00:00:00)
2. James' Transition from Outbound Sales to Product-Led Growth (00:02:34)
3. Defining and Focusing on an Ideal Customer Profile (ICP) (00:05:31)
4. Team Structure and Culture (00:06:52)
5. Open Source and Initial Traction (00:08:41)
6. Transition from Self-Hosted to Cloud Services (00:10:14)
7. Usage-Based Pricing Model (00:15:16)
8. Retention and Churn Management (00:19:42)
9. Future Directions and Challenges (00:29:17)
10. Balancing Product Expansion and Core Competencies (00:33:24)
268 つのエピソード
シェア
Manage episode 430470229 series 2505086
コンテンツは Andrew Michael によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andrew Michael またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Today on the show we have James Hawkins, CEO and co-founder of PostHog.
In this episode, James shares his experience navigating growth and retention at PostHog. He discusses his journey from working in outbound sales to leading a product-led growth startup and the importance of an inbound-focused approach.
We delve into how PostHog defined and focused on their ideal customer profile (ICP) of engineers, which not only shaped their product development and marketing strategies but also influenced their unique team structure, where every team member can code.
We wrapped up with James talking about the transition from self-hosted to cloud services and their strategic shift to usage-based pricing.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
章
1. E255 | Navigating Growth and Retention: Lessons from PostHog’s CEO, James Hawkins (00:00:00)
2. James' Transition from Outbound Sales to Product-Led Growth (00:02:34)
3. Defining and Focusing on an Ideal Customer Profile (ICP) (00:05:31)
4. Team Structure and Culture (00:06:52)
5. Open Source and Initial Traction (00:08:41)
6. Transition from Self-Hosted to Cloud Services (00:10:14)
7. Usage-Based Pricing Model (00:15:16)
8. Retention and Churn Management (00:19:42)
9. Future Directions and Challenges (00:29:17)
10. Balancing Product Expansion and Core Competencies (00:33:24)
268 つのエピソード
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
