It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
コンテンツは Andrew Michael によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andrew Michael またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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E253 | Optimising Positioning, Messaging, and Buyer Enablement to Drive Customer Success with Jason Oakley
Manage episode 428129001 series 2505086
コンテンツは Andrew Michael によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andrew Michael またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Today on the show we have Jason Oakley, the founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper.
In this episode, Jason shares his experience in building product marketing from the ground up, focusing on the critical areas of positioning, messaging, and buyer enablement.
We discussed how these elements play a crucial role in driving customer success and improving retention, along with practical strategies for implementation.
We wrapped up by discussing the role of product marketing in working with sales, customer success, and product teams to ensure a seamless customer experience from onboarding to retention.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
章
1. E253 | Optimising Positioning, Messaging, and Buyer Enablement to Drive Customer Success with Jason Oakley (00:00:00)
2. Introduction and Jason Oakley's Background (00:03:17)
3. Getting Product Marketing Off the Ground (00:06:21)
4. Positioning's Impact on Retention (00:07:58)
5. Diagnosing Churn with Win-Loss Analysis (00:10:00)
6. Engaging the Right Personas for Adoption (00:13:01)
7. Buyer Enablement Strategies Post-Sale (00:16:44)
8. Interactive Demos and In-App Content (00:20:41)
9. Onboarding and Ensuring Customer Success (00:24:43)
10. Final Thoughts and Key Takeaways (00:29:09)
276 つのエピソード
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Manage episode 428129001 series 2505086
コンテンツは Andrew Michael によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Andrew Michael またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Today on the show we have Jason Oakley, the founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper.
In this episode, Jason shares his experience in building product marketing from the ground up, focusing on the critical areas of positioning, messaging, and buyer enablement.
We discussed how these elements play a crucial role in driving customer success and improving retention, along with practical strategies for implementation.
We wrapped up by discussing the role of product marketing in working with sales, customer success, and product teams to ensure a seamless customer experience from onboarding to retention.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
章
1. E253 | Optimising Positioning, Messaging, and Buyer Enablement to Drive Customer Success with Jason Oakley (00:00:00)
2. Introduction and Jason Oakley's Background (00:03:17)
3. Getting Product Marketing Off the Ground (00:06:21)
4. Positioning's Impact on Retention (00:07:58)
5. Diagnosing Churn with Win-Loss Analysis (00:10:00)
6. Engaging the Right Personas for Adoption (00:13:01)
7. Buyer Enablement Strategies Post-Sale (00:16:44)
8. Interactive Demos and In-App Content (00:20:41)
9. Onboarding and Ensuring Customer Success (00:24:43)
10. Final Thoughts and Key Takeaways (00:29:09)
276 つのエピソード
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