WALK AND TALK #68 “Living in” Channels in My Market Already, What to Name My YouTube Channel?

Channel Junkies: YouTube For Real Estate Podcast

Welcome to today's YouTube For Realtors WALK AND TALK #68 - I have so many things going through my head every day about YouTube for Realtors that I just want to get it all out! I get asked so many questions everyday and coach so many agents it's time to answer all of those in depth, on my walk to the gym!

In todays episode I do a deep dive into “Living in” Channels in My Market Already, What to Name My YouTube Channel? Another shoutout to Aaron who sent us this question. It comes as, "Hi Jackson question for your walk and talk, will it hurt my channel to change the name to one that is more searchable? I am getting a decent amount of reach out so I don't wanna mess up the algorithm that I've already established, but I could be getting a lot more so I'm thinking a more searchable term could help me. Would it mess up the established algorithm for my channel? Thanks." I always get this question every Wednesday when I am doing my live in YouTube. Sometimes I realize that what we say and the way that we do things turns into more like of a concrete idea that people feel like they must absolutely do or else their channel isn't working as well. You know the channel name is something that caught like wildfire. First of all I when we started this over three years ago Channel names weren't a thing, it was always just your name, your team name that was being taught. And through rigorous *** kicking that I learn. I had an idea one day that "hey, my name isn't really getting searched". But you know, living in Portland OR is so many times and as I was really debunking this whole YouTube for real estate thing that had been taught for so many years wrongly, I was understanding that maybe there was an opportunity with my entire channel name to change it at the time our channel name just started as Jackson Wilkey. My YouTube account that I made back when I was living in Idaho before I even had social media. So when people ask me, I've got this old channel, can I use it? Yeah, I've done it. This whole YouTube for real estate thing was started with my Jackson Wilkey YouTube channel. I didn't know how, or I wasn't uploading videos like you guys know. What I mean like I literally just had a YouTube channel or at least a YouTube account. And then I changed it as we started progressing to. The Real Agent Now group with Jackson Wilkey and Jesse Dau. And that's how we started. And figuring it out and and kind of was going in on this YouTube thing.

But I do understand that by having "Living in", there's kind of a psychological impact that when people type something in YouTube to learn about living in your city. I like it is unfathomable, to think about how many people go to YouTube to search about moving to your city. I was thinking about this other day. I'm like what a ******* goldmine. That 100% of these people like basically searching about your city are moving there and need help now. Some are renters, vacationers or whatever but this is insanity. In an industry where we are sold every day an glitz and glam with followers and views. They are just poisoning the real estate industry and it drives me nuts going through all that stuff. Wait till my book is released, you are going to benefit in growing your YouTube channels. The whole real estate industry is always about staying in it for 50 years and never retiring. But how can you create these things that work for you? And that's what we've learned with branding is, you know, we need make sure that this YouTube channel is scalable to where we can allow other agents to close it. We don't even have to be answering the phone calls and inevitably over time we can even hand off the videos to these people. You know, we've done it a few times so. Using the city state and then maybe your team name or you can create kind of a general team name. That works, probably the best. And yes, having it in there does help with ranking.

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