Busy Business Owner podcast

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

約 11 日前27:12

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Busy Business Owner Podcast

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Welcome to "Busy Business Owner," the podcast designed specifically for time-crunched entrepreneurs who want to stay ahead in the fast-paced world of business without the fluff and boredom.
Hosted by Kellen Kautzman, founder of Send It Rising Internet Marketing, this show delivers crucial and actionable insights on marketing, business trends, and innovative strategies to keep your business thriving. Kellen's extensive experience in SEO, social media, and digital marketing ensures you get the essentials in a fun, engaging, and easily digestible format. Perfect for the busy business owner on the go!
Interested in marketing? Visit Kellen's Agency at SendItRising.com.

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#Business #Kellen Kautzman #Social Media #Wordpress #Marketing #Entrepreneur #SEO

Busy Business Owner Podcast

updated 約 1 年前

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368 つのエピソード

#Business #Kellen Kautzman #Social Media #Wordpress #Marketing #Entrepreneur #SEO

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1
UTM Codes & Call Rail: Stop Wasting Ad Spend! 5:36

15 weeks前5:36

5:36

Join Kellen Kautzman, CEO of Send It Rising, as he dives deep into the game-changing tools of UTM codes and Call Rail in this episode of The Busy Business Owner. Discover how to effectively track Google Ads conversions, maximize your ad spend, and become the Sherlock Holmes of business analytics. Kellen simplifies the often-overlooked essentials of setting up UTM codes, integrating Call Rail, and leveraging these tools to track phone calls, clicks, and conversions. Whether you're a small business owner or a seasoned marketer, this entertaining and practical guide will help you stop wasting money on ineffective campaigns and start understanding exactly where your leads come from. Don’t miss these actionable insights to level up your marketing game and make every dollar count!…

1
AI Deepfakes: YouTube's Bold Plan to Protect Creators' Voices & Faces 4:05

19 weeks前4:05

4:05

eepfakes aren’t just low-quality impersonations anymore. They’ve evolved into disturbingly realistic replicas of musicians, politicians, and anyone else with a face or voice. But YouTube has stepped in with cutting-edge detection tools to help creators identify and manage AI-generated content mimicking them. In this episode, we explore: YouTube’s new AI detection processes that help artists detect fake versions of their voices and faces. How these tools could change the game for the music industry, where copyright infringement battles are already raging. The impact of AI deepfakes on the political landscape, especially with election seasons heating up. The new permissions system YouTube is developing to give creators more control over how their content is used by AI developers. AI deepfakes are here, but YouTube’s doing everything it can to protect creators in this new age of generative algorithms. Curious about what this means for your favorite celebrities, musicians, and even politicians? We break it all down for you in today’s episode. If you enjoyed this episode, don’t forget to hit that like button, subscribe, and visit senditrising.com to explore more AI projects with us! #AIDeepfakes #YouTubeAI #ContentProtection #DeepfakeDetection #BusyBusinessOwner #SendItRising…

1
Major YouTube Updates Since 2022: What Every Creator, Marketer, and Business Owner Needs to Know 4:14

24 weeks前4:14

4:14

Since 2022, YouTube has significantly ramped up its focus on Shorts, making it a cornerstone of its platform strategy. Recognizing the massive success of TikTok, YouTube aimed to capture the same audience by enhancing its short-form vertical video feature. One of the key updates is the ability to create Shorts directly from existing long-form videos, allowing creators to repurpose their content seamlessly. This integration simplifies the content creation process and enables a more dynamic engagement with diverse audiences. YouTube has optimized Shorts for discovery, pushing them prominently in search results and recommendations, leading to billions of daily views. These changes have elevated Shorts from a simple feature to a vital YouTube growth tool, encouraging creators to adopt a mixed content strategy to reach a broader audience. Monetization has been a significant focus for YouTube since 2022, especially with the expansion of its Partner Program to include Shorts. This shift has earned creators revenue from short-form content, attracting a new wave of creators to the platform. Beyond ad revenue, YouTube introduced Super Thanks, a feature enabling viewers to tip creators directly on Shorts and long-form videos, providing an additional revenue stream. Additionally, YouTube launched shopping on Shorts, allowing creators to tag products directly within their videos, further monetizing their content through affiliate sales. These enhancements have incentivized creators to produce more content across various formats, resulting in a surge of bite-sized videos that cater to different audiences and preferences. One of the most intriguing and recent changes is YouTube's experiment with merging Shorts and long-form videos into a single feed. This move aims to capitalize on the popularity of Shorts to promote longer content, potentially changing how users interact with videos on the platform. This integration could redefine content strategies for creators, making it essential to understand how to leverage both formats effectively. YouTube has also significantly enhanced its analytics tools, offering creators more granular data, especially around Shorts. For instance, the updated YouTube Studio now includes metrics like views per viewer for Shorts, helping creators understand how often viewers are watching their content. Another new feature is the Key Moments report, which highlights viewer engagement, showing where viewers are most engaged or drop off, allowing creators to optimize their content accordingly. On the recommendation front, YouTube's algorithm has been fine-tuned to better recognize and recommend content across different formats, whether it’s Shorts, live streams, or long-form videos. This ensures that creators' content reaches the right audience regardless of format, leading to improved discoverability and engagement. To help creators engage more effectively with their communities, YouTube has rolled out several new features. One significant update is the introduction of more advanced comment moderation tools, such as the ability to filter and block certain keywords automatically, making it easier to maintain a positive community environment. Additionally, YouTube enhanced live streaming with features like live polls and Q&A sessions, allowing creators to interact more dynamically with their audience in real-time. The introduction of subscriber-only mode for chats and comment sections has also provided creators with more control, fostering a more engaged and supportive community. As YouTube continues to evolve, staying updated on these changes is essential for anyone looking to succeed on the platform. Whether you're focusing on Shorts, long-form videos, or a mix of both, these updates offer new opportunities to grow your audience, increase engagement, and enhance your revenue streams.…

1
How ChatGPT Transformed My Life 3:32

24 weeks前3:32

3:32

AI has transformed my daily life in ways I never imagined. From personalizing gifts to enhancing my digital marketing strategies, ChatGPT has become an essential tool that makes everything more fun, creative, and efficient. In this video, I'll share how I've integrated ChatGPT into various aspects of my life: 🎵 Personal Touch with AI: I used ChatGPT to create a customized birthday song for my sister, Chelsey Smith, celebrating her journey as a successful mompreneur and founder of Chelsey Smith Crowns. 🎲 Creative Gift Ideas: For my wife's birthday, I designed a personalized board game called "Anthea's Boba Bash," featuring our family members and special memories, with the help of ChatGPT. 📚 Authoring a Book with AI: ChatGPT assisted me in writing a 200-page book on digital marketing, making the process smoother and more efficient. 💼 Boosting My Digital Marketing Agency: At Send It Rising, we rely on ChatGPT to create comprehensive content strategies, helping our clients dominate search engine results. ⚖️ Legal Briefs Made Easy: ChatGPT even helped me assist an attorney in crafting a well-structured legal brief, saving time and effort in the process. 🎮 Social Media Strategy for HyperX Esports Arena: As a consultant, I use ChatGPT to draft detailed social media strategies for events, ensuring each one gets the attention it deserves. 📈 AI-Powered YouTube Success: With AI-generated content, my YouTube channel "God Is Love" has gained 64,000 views and 600 subscribers, with plans to monetize soon. If you're interested in seeing how AI can enhance your life, make sure to like, subscribe, and ring the bell for more AI-driven content. Thanks for watching! 🚀…

1
The Wild Ride of X: How Elon Musk's Rebrand is Shaping the Future of Social Media 3:47

24 weeks前3:47

3:47

Welcome back to The Busy Business Owner, the only show on the internet hosted by a slice of Unbuttered Bread. Today, we’re diving into the transformation of Twitter into X. Since Elon Musk’s takeover, X has been making waves. Every day seems to bring a new twist to this evolving platform, and today, we’re breaking it all down. From Twitter to X: What’s the Big Deal? Twitter is no more. Musk rebranded it as X, part of his ambition to create an "everything app." His vision? To make X a digital Swiss Army knife—combining social media, instant messaging, and financial services into one platform, much like China’s WeChat. This is just the beginning of the changes. Let’s dive into the updates. Expanded Features: Too Much of a Good Thing? One major update is the character limit. Subscribers can now post zits (formerly tweets) up to 4,000 characters long. Is this an improvement, or does it just give more room for rants and noise? Expanding the space for everyone to voice their thoughts might make things louder and more chaotic. Subscription Model: Worth the Price? X has also introduced a subscription model. X Blue costs $8 per month or $84 annually, offering features like post editing and longer character limits. There’s also an extreme tier with additional perks like enhanced algorithm boosts. While these features seem appealing, it’s clear that X is monetizing what was once free. The big question is: will users pay up? Privacy Updates: More Secure or Just a Gimmick? Privacy is always a concern on social media. X promises better privacy features, but is it really secure? Some users are skeptical, comparing these new measures to putting a padlock on a screen door—visibly secure, but not truly effective. X Spaces: More Chaos, Less Conversation? X Spaces takes Twitter Spaces to a new level, allowing users to join real-time audio chat rooms. However, the expanded features seem to add even more noise. It’s harder than ever to have meaningful conversations in a space where everyone is talking at once. Content Moderation: The Return of the Wild West Musk’s vision of free speech means fewer restrictions on what can be said. While this might sound liberating, it also opens the door for hate speech and misinformation to spread. The wild west of social media is back, and it’s going to be tough for X to balance freedom of speech with responsibility. A Look Back at Twitter’s Stock Before X was born, Twitter’s stock had a wild ride of its own. In March 2021, it peaked at $77.63 but experienced volatility throughout the year. Musk’s acquisition announcement in April 2022 spiked the stock price, but uncertainties caused fluctuations until the deal was finalized in October 2022. Twitter was taken private, and its stock ceased public trading at $53.70 per share. X’s Next Move: Leaving Its Iconic HQ In a surprising move, X is leaving its San Francisco headquarters. As the company searches for new office space, rumors of remote islands or secret lairs have popped up, but we’ll have to wait and see where they end up. What’s Next for X? Is X poised to become the all-in-one app Musk envisions, or will it struggle to maintain its user base? Only time will tell.…

1
Major YouTube Updates Since 2022: What Every Creator, Marketer, and Business Owner Needs to Know 4:29

26 weeks前4:29

4:29

Welcome back to the Busy Business Owner podcast! Today, we're exploring the transformative changes YouTube has introduced since 2022, changes that are crucial for content creators, marketers, and business owners who leverage video for growth. Since 2022, YouTube has significantly ramped up its focus on Shorts, making it a cornerstone of its platform strategy. Recognizing the massive success of TikTok, YouTube aimed to capture the same audience by enhancing its short-form vertical video feature. One of the key updates is the ability to create Shorts directly from existing long-form videos, allowing creators to repurpose their content seamlessly. This integration simplifies the content creation process and enables a more dynamic engagement with diverse audiences. YouTube has optimized Shorts for discovery, pushing them prominently in search results and recommendations, leading to billions of daily views. These changes have elevated Shorts from a simple feature to a vital YouTube growth tool, encouraging creators to adopt a mixed content strategy to reach a broader audience. Monetization has been a significant focus for YouTube since 2022, especially with the expansion of its Partner Program to include Shorts. This shift has earned creators revenue from short-form content, attracting a new wave of creators to the platform. Beyond ad revenue, YouTube introduced Super Thanks, a feature enabling viewers to tip creators directly on Shorts and long-form videos, providing an additional revenue stream. Additionally, YouTube launched shopping on Shorts, allowing creators to tag products directly within their videos, further monetizing their content through affiliate sales. These enhancements have incentivized creators to produce more content across various formats, resulting in a surge of bite-sized videos that cater to different audiences and preferences. One of the most intriguing and recent changes is YouTube's experiment with merging Shorts and long-form videos into a single feed. This move aims to capitalize on the popularity of Shorts to promote longer content, potentially changing how users interact with videos on the platform. This integration could redefine content strategies for creators, making it essential to understand how to leverage both formats effectively. YouTube has also significantly enhanced its analytics tools, offering creators more granular data, especially around Shorts. For instance, the updated YouTube Studio now includes metrics like views per viewer for Shorts, helping creators understand how often viewers are watching their content. Another new feature is the Key Moments report, which highlights viewer engagement, showing where viewers are most engaged or drop off, allowing creators to optimize their content accordingly. On the recommendation front, YouTube's algorithm has been fine-tuned to better recognize and recommend content across different formats, whether it’s Shorts, live streams, or long-form videos. This ensures that creators' content reaches the right audience regardless of format, leading to improved discoverability and engagement. To help creators engage more effectively with their communities, YouTube has rolled out several new features. One significant update is the introduction of more advanced comment moderation tools, such as the ability to filter and block certain keywords automatically, making it easier to maintain a positive community environment. Additionally, YouTube enhanced live streaming with features like live polls and Q&A sessions, allowing creators to interact more dynamically with their audience in real-time. The introduction of subscriber-only mode for chats and comment sections has also provided creators with more control, fostering a more engaged and supportive community.…

1
The Great Twitter Makeover: When Twitter Became X 4:50

29 weeks前4:50

4:50

In this episode of The Busy Business Owner, Kellen Kautzman takes you on a wild ride through the recent rebranding of Twitter to X. From Elon Musk’s ambitious vision of creating an all-in-one "everything app" to the introduction of new features like 4,000-character Xeets and tiered subscriptions, this episode covers it all. Join Kellen as he breaks down the changes, challenges, and controversies surrounding the platform formerly known as Twitter. Whether you're a business owner trying to navigate these shifts or just curious about the latest in social media, this episode is packed with insights, humor, and a few surprises along the way. Promote Your Business with AI: As the digital landscape continues to evolve, businesses must stay ahead of the curve. That's where Send It Rising comes in. As the premier AI marketing agency, we specialize in helping businesses harness the power of AI to create stunning, effective marketing strategies. From AI-driven content creation to advanced analytics, Send It Rising can transform your marketing efforts and deliver results that exceed expectations. Don’t just adapt to the future—lead it. Learn how our AI expertise can take your business to the next level by visiting SendItRising.com .…

1
Unlocking Google's New AI Image Metadata: A Game Changer for SEO! 5:09

35 weeks前5:09

5:09

In this episode, we're diving into an exciting update from Google Search Central that's transforming the world of digital imagery. Discover how Google's latest support for labeling AI-manipulated images with IPTC photo metadata can enhance your SEO efforts and boost your content's visibility. Learn about the newly supported 'AI Generated' label, the practical steps to embed this metadata using tools like ExifTool, and the benefits of properly labeled images for your business. Join us as we break down these updates, explore the implications for content creators and website owners, and provide actionable insights to stay ahead in the digital game. Tune in and let’s navigate the future of SEO together! Show Notes: Introduction to Google Search Central's new AI image metadata support Explanation of IPTC Photo Metadata and its significance How to label images as AI-generated using metadata Step-by-step guide to embedding metadata with ExifTool Practical benefits of AI image labeling for SEO and content credibility Key takeaways and actionable tips for content creators Interest in how AI can change your company? Please send us an email at info@senditrising.com or book time with Kellen here - https://calendly.com/kellenkautzman #AI #SEO #GoogleUpdates #DigitalMarketing #BusyBusinessOwner…

1
Recession Warning! High Interest Rates & Stock Market Crash Looming, Amazon & YouTube Make Bold Moves! 9:39

36 weeks前9:39

9:39

In this episode, we dive into the pressing economic indicators and predictions that every business owner needs to know. Analysts are sounding alarms over high interest rates and inflation, forecasting a potential recession that could see stocks plummet by up to 30%. We'll explore what this means for consumer spending and how businesses can strategize to maintain cash flow and protect investments. But it's not all gloom and doom. We also highlight strategic moves by major players like Amazon, which is investing an additional $15 billion in India, signaling significant growth opportunities in the region. Learn how to leverage these insights for your business. In the tech sphere, YouTube is rolling out new features for Premium subscribers, including picture-in-picture viewing for Shorts, channel mentions in comments, and downloadable Shorts. We discuss how these updates can enhance your content strategy and engage your audience more effectively. Join us as we unpack these critical developments and provide actionable takeaways to help you navigate these challenging times and capitalize on new opportunities. Don't miss out on this essential episode for staying ahead in today's dynamic business landscape! Schedule a free private AI marketing consulting session with Send It Rising here . Feel free to call (702) 263-0141…

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Tech Tangles: AI, Algorithms, & Legal Showdowns 10:45

37 weeks前10:45

10:45

Join us on June 24th for another riveting episode if the Busy Business Owner Podcast. "Bye-Bye TikTok?" - Explore TikTok's fight against the U.S. government's "Foreign Adversary Controlled Applications Act," which could force a sale or ban the app by January 2025. "Meta's AI for Reels" - Discover how Meta's new automated feature is transforming Reels creation, though it might mean losing some creative control. "Instagram's Chat Widgets" - Learn about Instagram's new chat widgets designed to boost DM engagement with features like countdowns and timezone displays. "NY Teen Algorithm Ban" - New York's new legislation aims to protect teens from algorithmic feeds, highlighting the ongoing battle between state and federal regulations. "Google's AI for Ads" - Google is automating lead credits for Local Services Ads, promising greater efficiency and fairness. "Ad Agencies and AI" - Forrester reports that 91% of U.S. ad agencies are diving into generative AI, despite concerns over legal and privacy issues. Interested in improving your digital marketing? Check out out at SendItRising.com .…

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YouTube's Thumbnail A/B Testing, IRS Rejects Tax Credit Claims & More 10:36

39 weeks前10:36

10:36

In this episode, we break down YouTube's long-awaited thumbnail A/B testing feature that's set to make creators obsess even more over their tiny images. We'll also explore YouTube's AI-driven comment sorting on Shorts and what it means for your viewing experience. But that's not all! The SBA is rolling out new $5 million credit lines for small businesses, promising easier access to funds (if you can navigate their website). Meanwhile, the IRS is cracking down on pandemic-related tax credit claims, rejecting over 20,000 filings—so beware! LinkedIn joins the AI craze with new tools for job seekers and premium company pages, while Instagram tests even more intrusive ad formats. Plus, YouTube's fancy new Google Lens integration promises to make your video searches more visual than ever. Are you interested in digital marketing that would make your grandma proud? Look no further than SendItRising.com .…

1
YouTube Incorporates AI, X Offers Advanced Analytics, SnapChat AR Study 11:04

39 weeks前11:04

11:04

X is rolling out more detailed analytics for content performance. Yay! But wait, there’s a catch—it’s only for those elite X Premium subscribers. Snapchat has just dropped some groundbreaking news: augmented reality (AR) is apparently the secret sauce for brand promotion. Who knew? Partnering with Omnicom Media Group and Amplified Intelligence, Snap decided to test if AR could sprinkle some engagement fairy dust on ad campaigns. YouTube introduced new AI tools at their "Made on YouTube" event to simplify video production and boost "creativity": Dream Screen: Type a description to generate custom video backgrounds. YouTube Create App: A mobile app offering editing tools like trimming, filters, music, and captions. AI Topic Suggestions: YouTube Studio will suggest video topics and outlines based on viewer interests. AI-Powered Dubbing (Aloud): Translate and dub videos into multiple languages. AI Music Search: Describe the music you need, and AI will find royalty-free tracks. Looking for an advantage with your marketing? Look no further then Send It Rising, your ethical Digital Marketing agency . Email - info@senditrising.com Phone - 702-263-0141…

1
I Am Back! 14:01

39 weeks前14:01

14:01

Yes, it's been quite the hiatus, but I am back. This is the start of some solo episodes I'll be doing. I hope you all have been well. Don't forget to swing by SendItRising.com if you or someone you know is looking for marketing help.

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Saint William - Hopelink Speech 21:01

2 years前21:01

21:01

We're back at hopelink giving another speech to 42 staff members and they even sing! Incredible! I know. Send It Rising - https://senditrising.com/

1
HopeLink is a Verb Speech 16:17

2 years前16:17

16:17

Speech to the angels that work at Hopelink about using their word "hopelink" like a verb to mean "Lifting someone out of a desperate situation" to "help someone and provide them hope". Brought to you by Send It Rising - Digital Marketing Company .

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Busy Business Owner Podcast

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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