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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Brown Ambition
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コンテンツは Brown Ambition LLC によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Brown Ambition LLC またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The first money & career podcast for women of color, by women of color — Brown Ambition helps you unapologetically build wealth by saving, investing and making smart career choices — on your own d@mn terms! Published every Monday, Wednesday and Friday. It's time to secure the bag sis!!!
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701 つのエピソード
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コンテンツは Brown Ambition LLC によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Brown Ambition LLC またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The first money & career podcast for women of color, by women of color — Brown Ambition helps you unapologetically build wealth by saving, investing and making smart career choices — on your own d@mn terms! Published every Monday, Wednesday and Friday. It's time to secure the bag sis!!!
…
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701 つのエピソード
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Brown Ambition
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1 The Government Rescinded My Job Offer — Now What? Plus, Coping With The Shame of Money Mistakes 35:28
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In this raw, heartfelt episode, Mandi tackles listener questions about layoffs, debt, and rebuilding after financial mistakes – all while sharing her own reflections on friendship, motherhood, and weathering life’s storms. Key Topics Covered • Why showing up for friends matters (even in sleet!) + Mandi’s hilarious The Read live show recap • Federal layoffs & corporate cuts: 75K+ gov jobs axed, Meta’s shady “performance review” purge • Listener Q&A: • “Should I abandon public health after a rescinded job offer?” → Transferable skills, LLC tips & side hustle tax hacks (featuring listener Bri’s Pilates pivot!) • “I’m drowning in debt from my 20s!” → Debt negotiation tips, credit counseling resources & mindset shifts for new moms • Mandi’s unfiltered take: Why no job is safe + protecting yourself with “receipts” Actionable Takeaways • 🛑 For laid-off workers: Document praise emails, save performance reviews, explore adjacent industries • 💸 For debt payoff: Prioritize newer debts, negotiate settlements, avoid credit repair scams • 💡 For everyone: Build a “financial parachute” via side gigs Mentioned Resources • National Foundation for Credit Counselors (nfcc.org) • National Debt Relief (nationaldebtrelief.com) CALL TO ACTION • 🎧 Subscribe for weekly career/finance therapy • 💌 Submit your Q: DM @brownambitionpodcast or email brownambitionpodcasts@gmail.com • 🌟 Rate & review if this episode helped you – it fuels our mission! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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1 No One Is Self-Made: How to Build Villages (Not Networks) 51:12
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Mandi Woodruff hosts Dr. Key Hallmon (founder of The Village Market) and Renae Bluitt (creator of She Did That) for a candid conversation about empowering Black and minority-owned businesses through community, intentionality, and economic liberation. They explore systemic challenges, the power of collaboration, and practical strategies for entrepreneurs to thrive in uncertain times. Purchase Dr. Key's book > The Village Market Atlanta > Follow Dr. Key on IG @DrKeyHallmon Check out Renae's upcoming She Did That events > Follow Renae on IG @IamRenaeBluitt Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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1 My Husband's Parents Pay His Credit Card — Help! [BA QA] 44:50
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It's BA QA Time! This week, Mandi is joined by Naseema McElroy of Financially Intentional to get real about the messy, beautiful, and sometimes awkward conversations we need to have about money and love. We’re talking about why early financial convos are a must (yes, even before the wedding bells), how to merge finances without losing your mind, and why transparency is the key to avoiding money drama down the line. Plus, we’re answering listener questions on everything from prenups to handling different money mindsets in a relationship. If you’ve ever side-eyed your partner’s spending habits or wondered how to raise financially savvy kids, this one’s for you. Tap in for real talk, practical tips, and a few laughs along the way! Check out Naseema's podcast, Financially Intentional > Read The Prenup Prescription by Aarron Thomas > Learn more about your ad choices. Visit podcastchoices.com/adchoices…
On this episode of Brown Ambition , we’re getting real about everything from navigating the healthcare system as a Black woman to securing your financial future—whether you’re single, married, or somewhere in between. Mandi, Naseema, and Yanely kick things off with a deep dive into Naseema’s experience as a labor and delivery nurse, unpacking the harsh realities of maternal healthcare for Black women and why financial literacy is a critical tool for empowerment. Then, we get into Kendrick Lamar’s Super Bowl performance—because when culture and artistry collide on the biggest stage, you know we have thoughts! We break down why moments like this matter and how they tie into the broader fight for representation and equity. And if you’ve ever wondered whether you really need a prenup (or a post-nup), divorce attorney Aaron Thomas joins us to drop some serious gems. We talk about why financial transparency in relationships is non-negotiable and how to protect your money, no matter your relationship status. Tune in for another honest, insightful, and necessary conversation on Brown Ambition ! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Hey BA fam! For this edition of the BA QA, Mandi highlights her conversations with best friend duo Marc Russell and Chris Corinthian. Chris shares how he teaches families how to land scholarships, while Marc keeps it real on managing money as an entrepreneur and investing in 2025. We want to hear from you! Drop us a note at brownambitionpodcast@gmail.com or hit us up on Instagram @brownambitionpodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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1 Breaking Up with Corporate ft Chris Corinthian & Marc Russell 59:36
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Mandi is joined at the Brown Table by best friend duo Marc Russell and Chris Corinthian. Marc is an investing expert @ BetterWallet and Chris is a college scholarships and grants expert @ Your Debt-Free Degree. Together, we're diving deep into their journeys with money—tackling student debt, making that scary leap from corporate to entrepreneurship, and why community support is EVERYTHING. Chris shares how he leveled up his finances, teaches families how to land scholarships and juggles parenting with his first full year of entrepreneurship. Marc keeps it real on managing money as an entrepreneur, and Mandi reminds us why resilience (and a good budget) can carry us through life’s wildest transitions. RESOURCES MENTIONED: Watch: My Money Mentors (PBS) Read: Financial Literacy 101 for College Students Work with Chris: Your Debt-Free Degree Free Investing Guide: DOWNLOAD: financesincheck.com/checklist Free Passive Investing Class: financesincheck.com/registration-page Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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1 Why You Need to Find an Accountability Partner; How to Find a Financial Planner in 2025 29:38
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S/o to Teal, the AI resume builder and cover letter writer that will simplify your job search! Use our link to check 'em out and let em know Brown Ambition sent you! Q: “How do I set and stick to financial goals?”Listen up, Unicorn! Q: “Help me find a financial planner!”Solange, we got you! Here’s how to find your money match. Don’t forget to: • Share your favorite BA episodes • Follow us @BrownAmbitionPodcast on IG • Send your questions to BrownAmbitionPodcast@gmail.com Until next time, keep stacking that paper and living your best life! 💅🏾 Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Is it STILL January? On today's show: Mandi and Chris are at the Brown Table talking about his new move to SF, how he navigated dating after divorce (babe!) and we quickly cover the stock market tumble for tech giants and how bird flu is decimating our wallets. Then...we're joined by the curl queen herself, Kim Lewis, the founder of CurlMix, to share an insider's POV on the retail rollercoaster: With big retailers like Target rolling back their DEI initiatives, Kim’s keeping it real about the impact on Black-owned brands. Will boycotting work? What's the bigger picture here? How can we best support the brands we love without feeding into companies that don't love us? How can new entrepreneurs stay motivated when funding is drying up and Voldemort is bullying corporations into dropping commitments to diversity? -- Send us your questions if you want to be featured on the show! @brownambitionpodcast on IG or email us brownambitionpodcast@gmail.com . Don't forget to follow us on YouTube: https://youtube.com/@brownambitionpodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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1 Time to Stop Romanticizing The Struggling Black Woman (BA QA) 28:29
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OK BA Fam, in this episode of the BA Q&A Mandi gets personal, opening up about the emotional toll of job uncertainty and how recent executive orders have directly impacted her husband and other family members. She takes us on a deep dive into the realities of over-employment, especially for women of color, and sheds light on why so many Black women are juggling multiple jobs just to stay afloat. The tea: The emotional toll of commuting, job uncertainty, and workplace inflexibility. The hard truths about over-employment and why Black women are out here doing the most just to make ends meet. Salary negotiation tips for all our nonprofit baddies trying to get that bag. A reminder that you don’t have to carry your struggles alone—community is everything. Why You’ll Love This Episode: It’s real, relatable, and packed with practical gems. Whether you’re navigating work-life chaos or just need a reminder to breathe, Mandi’s here to let you know you’re not alone. Plus, we’re flipping the script on the “strong Black woman” trope and reclaiming our joy. Let’s Keep It Going: Feeling this one? Share it with your crew! Don’t forget to rate, review, and tag us with your favorite takeaways. Let’s keep building each other up, one episode at a time. Your support means everything to us! Please share this episode with a friend, peer or colleague and don't forget to subscribe to our channel on YouTube! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Okay, BA fam—the same week you-know-who was sworn in for another term in office, we are doing what we do best — giving the 92% a platform where we can stand tall, be proud and lift one another up! This is a heartfelt, funny, and real conversation featuring BA host Mandi Woodruff-Santos along with guests Deesha Dyer and Errin Haines . This episode is giving: The tea on gatekeeping in corporate America. Lessons on owning your identity unapologetically. Why finding joy and laughter is a radical act of self-care. Deesha shares highlights from her time as a White House social secretary ( yes, she was running things for the Obama Administration ) and the challenges of transitioning to life post-White House. Errin reflects on her career as a trailblazing journalist and her mission to amplify marginalized voices through her work with The 19th. Why You’ll Love This Episode: It’s inspiring, empowering, and straight-up hilarious at times. If you’ve ever felt like you’re carrying the world on your shoulders, this one’s for you. Mandi, Deesha, and Errin remind us why community, authenticity, and joy are everything. Let’s Keep It Going: If you’re feeling this episode, share it with your squad! Don’t forget to rate, review, and tag us with your takeaways. Let’s keep lifting each other up. ✨ Laugh more. Stress less. Win big. ✨ Follow the Guests: Deesha Dyer : @DeeDyer267 Errin Haines : @emarvelous and The 19th Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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Hey BA fam! It's time for another BA QA. This week, Mandi is joined by Yanely Espinal and Chris Brown to tackle everything from auto refinancing, work-life balance, and credit card debt. Get the lowdown on shopping around for the best financial options, the complexities of managing debt versus investments, and more! We want to hear from you! Drop us a note at brownambitionpodcast@gmail.com or hit us up on Instagram @brownambitionpodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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1 Burnout, Bad Bunny, and Breaking Barriers: BA Roundtable 1:14:54
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Hey BA fam! It's time for another BA roundtable. Chris Browning of Popcorn Finance and Yanely Espinal of MissBeHelpful are back and this week, we’re diving into everything from the burnout of multitasking to the impacts of California wildfires and shady home insurance practices. We tackle economic disparities, climate change’s effect on vulnerable communities, and pop culture drama—like Bad Bunny’s authenticity and Hollywood’s ongoing Me Too reckoning. Plus, we explore journaling for mental health, the magic of minimalism, and frustrations with AI in customer service. Don’t miss our take on financial literacy education and navigating gender dynamics in the workplace. It’s real talk, fresh insights, and a sprinkle of inspiration—don’t sleep on this one! HELP BLACK & BROWN HOMEOWNERS IMPACTED BY LA WILDFIRE: This spreadsheet is going around with a list of funds for Altadena's Black families. https://docs.google.com/spreadsheets/d/1pK5omSsD4KGhjEHCVgcVw-rd4FZP9haoijEx1mSAm5c/htmlview?usp=sharing# GoFundMe for Altadena residents: https://www.gofundme.com/f/help-adonis-coach-ad-and-denise-jones-rebuild-after-fire?attribution_id=sl:e4229917-dd65-4e81-a0e9-7fa7d69440fa&utm_campaign=man_sharesheet_dash&utm_medium=customer&utm_source=copy_link Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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1 Travel Should Be Safe and Sexy for Big Girls, Too ft. Kanoa Greene 43:11
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Kanoa Greene, the founder of Nakoa Adventure, a travel company dedicated to creating inclusive adventure experiences for the plus-size community is in the studio today, BA fam! Kanoa shares her personal journey from corporate recruiter to entrepreneur, highlighting the challenges and triumphs she faced along the way. The discussion delves into the importance of representation in adventure sports, the need for better gear and resources for plus-size individuals, and the transformative power of movement and fitness. Kanoa emphasizes the significance of finding joy in physical activity and the importance of self-care in entrepreneurship, offering valuable insights for anyone navigating their own journey of self-acceptance and empowerment. Chapters 01:43 Nakoa: A Plus-Size Adventure Community 03:34 Overcoming Barriers in Adventure Sports 06:34 The Impact of Body Image on Adventure 08:45 Transitioning from Corporate to Entrepreneurship 14:50 Embracing Adventure as a Visually Impaired Person 26:56 Mental Health and Movement 32:57 Navigating Leadership Challenges 34:56 The Balance of Compassion and Directness 35:33 Building a Sustainable Business Model Subscribe to The Brown Ambition Podcast https://www.youtube.com/@brownambitionpodcast/videos Keep the party going with a visit to https://brownambitionpodcast.com FOLLOW KANOA GREENE Instagram: https://www.instagram.com/kanoagreene https://nakoaadventure.com/ FOLLOW THE BROWN AMBITION PODCAST Instagram: https://www.instagram.com/brownambitionpodcast Linkedin: https://www.linkedin.com/in/brown-ambition-759572334/ Facebook: https://www.facebook.com/brownambition/ TikTok: https://www.tiktok.com/@brownambition FOLLOW MANDI Instagram: https://www.instagram.com/mandimoney Threads: https://www.threads.net/@mandimoney TikTok: https://www.tiktok.com/@maaandimoney Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Brown Ambition
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1 Should You Get Life Insurance? Here Are Your Options 30:55
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Hey BA fam! It's time for another BA QA. This week, Mandi is joined by special guest, Popcorn Finance's Chris Browning , to navigate all of your burning financial questions. Wondering if you really need life insurance? We're breaking down what you should consider first, and the best options to look into. Plus, a look at the importance of understanding one's financial needs and the value of experience in the workplace. We want to hear from you! Drop us a note at brownambitionpodcast@gmail.com or hit us up on Instagram @brownambitionpodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Hey Hey BA fam! Mandi here. This week, I'm joined by Chris Browning of Popcorn Finance and Yanely Espinal of MissBeHelpful for the first ever BA Fam Roundtable. During roundtables, I'm going to bring in a mix of friends, experts and maaaaybe a celeb or two(!?) and catch up on the latest topics in finance, career, pop culture, news and, yes, our real lives out here tryna survive in 2025 OK! I am SO excited for this new era of BA and can't thank BA Fam enough for sticking by me! Moving forward, you can still expect to hear solo episodes from me, as well as episodes featuring one guest who can share their personal finance and career journeys. I'm gonna keep it fresh and keep mixing it up. SUBMIT A QUESTION FOR BA Q&A: The 2025 mailbag is EMPTY! Ahhh... send us your questions e-mail us at brownambitionpodcast@gmail.com or hit us up on Instagram @brownambitionpodcast SUPPORT OUR SHOW: Check out our partners: Squarespace (Get 10% off your purchase of a website or domain) Teal Resume AI Builder - Create an incredible, customized resume faster than ever before with the free AI Resume Builder. Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to RocketMoney.com/BROWNAMBITION today. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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