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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Reaction: Bobinski Talks about Coaching Moves
Manage episode 453252373 series 106082
コンテンツは Bleav + Boiled Sports and Boiled Sports によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Bleav + Boiled Sports and Boiled Sports またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Mike Bobinski talked about the firing of Walters, what led up to it, and what's next earlier today...here are some thoughts
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352 つのエピソード
Manage episode 453252373 series 106082
コンテンツは Bleav + Boiled Sports and Boiled Sports によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Bleav + Boiled Sports and Boiled Sports またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Mike Bobinski talked about the firing of Walters, what led up to it, and what's next earlier today...here are some thoughts
…
continue reading
352 つのエピソード
すべてのエピソード
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1 Purdue Loses in East Lansing; Three-Game Skid Continues 38:20
38:20
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Purdue loses three-straight for the first time in five years...this time, MSU took it to Purdue in East Lansing
Purdue's defense created open looks for Wisconsin...As Purdue loses second home game of the season.
Purdue can't overcome the lack of bench scoring and foul discrepancy [10] in Ann Arbor. (Note: My apologies for the quality of my voice and inability to string together too many thoughts without employing the cough button)
Purdue beats up on USC at Mackey
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1 Smith and TKR Lead The Good Guys to a Win at Iowa 28:59
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Smith and TKR helped many forget about the Cox and Dix battle as Purdue scored 90 pts on the way to a big ol' road win
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1 "QuickCast": Are we Witnessing Paint's Best-Ever? 45:27
45:27
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Painter has had some great seasons as Purdue's Head Coach...but what he's doing this year, even as the media yawns, is pretty incredible. Is this Paint and Co's best season ever?
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1 TKR and Mackey Magic Pulls Purdue to a Big Win over IU [EXPLICIT] 31:50
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TKR played large while fighting through foul trouble as Purdue scratches out a dub versus a tough IU effort in Mackey
Purdue needed a win after the loss to aOSU...they got even more v UM in the friendly confines on Friday night
Purdue struggles to shoot from deep...and at the same time defends the three poorly, and pays the price. The Boilers 26 game winning streak at Mackey is over as is Purdue's month without a loss
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1 Road Warriors: Purdue Sweeps Their West Coast Swing 38:36
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Purdue's defense traveled, but their shooting didn't...AND YET...Purdue won their seventh-straight game this season in Eugene
Purdue messed around for 20 mins before they actually started playing...and once they did, good things happened. Boilers rally for their 14th win of the season and improve to 6-1 in-con, while visiting UW.
Hot-shooting Fletch and CJ lead Boilers to a blowout at home over Nebraska
Purdue, in spite of awful shooting, powers past Rutgers on the road
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1 Halftime Thoughts During Rutgers game...Furst Makes Yams for Everyone. 17:25
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Purdue was up by nine at the half...can they increase their lead in the second stanza? Also, Ronnie Devoe makes an appearance at the RAC?
Defense begat offense Sunday afternoon, as Purdue overwhelmed the toothless 'Cats
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