When embargoes and exclusives go wrong - the PRWeek podcast

Beyond the Noise - the PRWeek podcast

コンテンツは PRWeek Podcasts によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、PRWeek Podcasts またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

7M ago 16:46

MP3•エピソードのホーム

Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.

Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week’s episode features PRWeek editor-in chief Danny Rogers and reporters Evie Barrett and Elizabeth Wiredu, who discuss how the comms chief for John Lewis revealed – on last week’s PRWeek UK Beyond the Noise podcast – that a newspaper broke the embargo on the retailer’s Christmas campaign.

The chaos it caused raised an interesting question about whether embargos and exclusives actually work anymore, or are more trouble than they are worth.

We also hear about some of the unsung heroes within the PR Industry. These are professionals who don’t have classic PR roles but are nevertheless essential to the success of comms teams and businesses.

Hosted on Acast. See acast.com/privacy for more information.

139 つのエピソード

#Business #PRWeek #Public Relations #Public Sector #City #Corporate #Comm #Communication #Consumer #Healthcare #Public Affairs #Campaign #Opinions #Creativity #Advertising