'We're not trying to be popular' - Behind Just Stop Oil's comms strategy, PRWeek podcast

Beyond the Noise - the PRWeek podcast

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11M ago 37:51

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We find out in the latest episode of PRWeek’s Beyond the Noise podcast. Our guest this week is Zoe Cohen, a spokesperson for Just Stop Oil, the organisation that is demanding the UK Government stop licensing all new oil, gas and coal projects.

Joining her is regular podcast host Frankie Oliver, the founder of New Society, and John Harrington, the editor of PRWeek UK.

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR.

Download the podcast via Apple, Spotify, or listen on your favourite platform. This week’s podcast follows news last week that the UK Government has controversially granted 100 new oil and gas licences. It also follows the worrying statement from UN secretary-general António Guterres that the earth has moved from global warming to global boiling as oceans reach record temperatures.

Cohen discusses the background to Just Stop Oil, its comms operation, and its approach to non-violent disruptive action.

She addresses the question of whether the group’s tactics, which have included disrupting traffic and major sporting events, could be counter-productive to the movement’s aims.

Cohen also discusses the question of whether Just Stop Oil could work with comms agencies to help with its messaging.

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