049 - The Killer Voice App - Dave Isbitski, Chief Evangelist Alexa - Pt. 2 of 2

Beetle Moment Marketing Podcast

Guest: Dave Isbitski, Chief Evangelist, Amazon Alexa. We discussed Alexa Flash Briefing and the future of AI and how it will teach us about ourselves. The killer app is the connection. Part 2 of 2.

Click here for Part 1

We also answered a top question among marketers: how do you overcome discoverability challenges with early voice to get your Alexa skill found?

Friendly reminder: please mute your Alexa device before listening.

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SHOW NOTES:

1:05 Flash Briefing - a consistent way to engage your customers. Beats a silly CEO email no one opens. This is a better company update.

2:00"I want to engage and connect on a human level”

Cross modalities to drive enagements

2:45 Teri Fisher podcast: using SEO to share and promote all his Flash Briefings. Put all the briefings onto a blog. This is how to harness Flash Briefing across modalities and web as well as helping your SEO.

3:20 You offer customers value. You must give. Pippa is a good tool to get your briefings embedded into your site with a simple widget which is also search-friendly (thanks for sponsoring our show, Pippa!)

4:00 What do you see coming down the pike as far as interaction within Flash Briefing? How do we move from passive to interactive, if we do at all - in voice experiences?

4:30 Dave: I’m a product person. I love consumer devices. I feel strongly that you want someone to get a new idea or understand how something will work, it must be a physical product. That was Echo. People want devices that work with Alexa. That customer sentiment has evolved - the future will be similar.

7:50 Alexa Conversations

8:00 The future of voice

8:20 We as humans don't think in terms of TASKS but in terms of scenarios, ideas, and things we want to get done (REmars example)

9:35 Burn ur current ideas down. AI will help. Existentialism.

11:00 There is no killer voice app. The killer thing is the relationship and context with AI. Like a long friendship - it’s not any one aspect that makes it meaningful, it’s the entire relationship.

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