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383) Uncovering Digital Blind Spots with Website Secret Shopping Studies
Manage episode 407171722 series 3456377
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Financial brands often face challenges in digital growth due to a lack of awareness about the problems within their websites. Many don't realize they have issues that hinder their digital performance, while others acknowledge these problems but do not feel the urgency to address them. Additionally, some brands feel stuck and unable to make progress, often due to limitations with their tech stack or internal alignment.
Unaddressed, these issues can lead to lost opportunities, frustrated customers, and a decline in digital effectiveness. By engaging in website secret shopping studies, financial brands can gain a deep understanding of digital pain points and stop losing millions in loans and deposits.
Join us as we discuss:
-Financial brands' conversion and lead issues. (6:40)
-Website design and user experience. (12:25)
-Digital secret shopping studies for financial brands. (20:09)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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