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379) Beyond Acquisition: Mastering the Art of Customer Retention
Manage episode 404529430 series 3456377
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Financial brands face a critical issue with account holder retention, struggling to maintain the accounts they work hard to acquire, if they are even aware they have a problem. Banks and credit unions invest heavily in acquisition efforts, only to see their gains erode due to poor retention practices.
Kelly Chambers, content strategist and writer, believes that by prioritizing personalized, relevant content and services, financial brands can transform into trusted experts, fostering a sense of loyalty and satisfaction among their customers. This shift towards valuing retention as much as acquisition, coupled with a continuous adaptation to customer feedback, is crucial for cultivating long-term relationships and achieving sustainable growth.
Join us as we discuss:
-Financial brand expectations and retention strategies (4:55)
-Financial brand gaps in digital consumer journeys (19:06)
-Optimizing account holder retention strategies through data-driven insights (31:14)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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