最高の Exit Five ポッドキャスト (2023)

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Exit Five: B2B Marketing with Dave Gerhardt

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#54: AI Content - with Meghan Anderson, VP Marketing at Jasper 50:53

1d ago50:53

50:53

Meghan Anderson is VP of Marketing at Jasper. Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan leads a talented team of marketers overseeing all of acquisition, customer marketing, field and product marketing, communi…

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Exit Five: B2B Marketing with Dave Gerhardt

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#53: Building the career resource for content marketers with Superpath creator Jimmy Daly 56:06

10d ago56:06

56:06

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one place that covers strategy, management, writing, career development and more. This episode will be interesting to B2B conten…

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Exit Five: B2B Marketing with Dave Gerhardt

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#52: How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO) 29:47

17d ago29:47

29:47

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the…

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Exit Five: B2B Marketing with Dave Gerhardt

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#51: Want to grow your career faster? Be an early adopter 8:08

17d ago8:08

8:08

Just Dave on this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays to be an early adopter. - Send guest pitches and ideas to hello@exitfive.com - Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ - Exit Five on Twitter: https://twitter.com/exitfiveco T…

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Exit Five: B2B Marketing with Dave Gerhardt

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#50: Why Constraints & Guardrails Are Good For Your Marketing 6:42

22d ago6:42

6:42

Just Dave on this short solo episode talking about constraints & guardrails. If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you will have plenty already in place, like budget, deadlines, or what's technically possible. But even without obvious constrai…

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Exit Five: B2B Marketing with Dave Gerhardt

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#49: ABM (Account-Based Marketing) Overview 51:39

25d ago51:39

51:39

Dave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and di…

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Exit Five: B2B Marketing with Dave Gerhardt

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#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing) 52:19

1M ago52:19

52:19

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when company growth might be slower, and why they are continuing to bet on LinkedIn organic as a key channel for B2B company growth.…

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Exit Five: B2B Marketing with Dave Gerhardt

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#47: Holiday Special: What Parents Talk About Reunion with Dave & Lya 35:09

1M ago35:09

35:09

Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the podcast Dave and Lya did a few years ago called "What Parents Talk About" and Lya takes the mic to grill Dave on a few questions about solopreneurship, parenting, telling the truth on LinkedIn, the m…

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Exit Five: B2B Marketing with Dave Gerhardt

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#46: Outside of Work: Running, Boston Marathon, and Sports Radio with Tim McKone 53:13

2M ago53:13

53:13

Dave is joined by one of his best friends from high school Tim McKone for a little change of pace podcast episode we are calling Outside of Work. Dave and Tim talk about getting into running, training for the Boston Marathon, why running makes a great hobby, falling back in love with sports, Dave's love for golf, how Tim got into his career in spor…

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Exit Five: B2B Marketing with Dave Gerhardt

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#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks 55:37

2M ago55:37

55:37

Eyal Webber-Zvik is VP of Product Marketing at Cato Networks. Cato is a company in the networking and security space current over $100M in annual revenue. In his role, Eyal manages a global team of product marketing directors that are tasked driving the company's messaging, position, press and media relations, and more. Previously, Eyal ran Cato's …

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Exit Five: B2B Marketing with Dave Gerhardt

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#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce 45:13

2M ago45:13

45:13

Lauren Vaccarello is Chief Marketing Officer at Salesloft. Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the relationship between sales and marketing, and lessons from her experiences from public company CMO to startup marketing exec to h…

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Exit Five: B2B Marketing with Dave Gerhardt

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#43: 16 Lessons I Wish I Knew As First Time B2B Marketing Leader 34:39

2M ago34:39

34:39

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include: Forget the acronyms & best practices, use your brain. Ultimately there are only three ways to grow a business: get more …

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Exit Five: B2B Marketing with Dave Gerhardt

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#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus) 48:17

2M ago48:17

48:17

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight. Thanks to Demandwell, our presenting sponsor for the Exit Five podcast. https://www.demandwell.com/ Demandwel…

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Exit Five: B2B Marketing with Dave Gerhardt

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#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh) 54:20

3M ago54:20

54:20

Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover: 1. Overall approach to building a plan 2. Setting goals, metrics, and targets 3. Building a framework for marketing campaigns over the year 4. Modeling funnels and determining cost per opportunity 5. Determining how much market…

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Exit Five: B2B Marketing with Dave Gerhardt

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#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO) 43:39

3M ago43:39

43:39

Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs they call Revenue R&D. This is a great listen for anyone thinking about marketing planning, where to make bets for the year, how to prove new channels, and how to think like an executive when it comes t…

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Exit Five: B2B Marketing with Dave Gerhardt

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#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing) 45:20

3M ago45:20

45:20

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marke…

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Exit Five: B2B Marketing with Dave Gerhardt

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#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more. 44:35

3M ago44:35

44:35

Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss: - The underrated ability to drive revenue through operational excellence - Why 6sense runs a 100% account-based revenue motion - The daily dashboard she uses and the whole company has visibility into to see how marketing is…

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Exit Five: B2B Marketing with Dave Gerhardt

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#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel 53:43

4M ago53:43

53:43

Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down with Trenton Romph, Head of Marketing at Clozd to breakdown how to do win/loss analysis at your company, and this session is a great premer for anyone not familiar with this topic. One of the keys to ge…

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Exit Five: B2B Marketing with Dave Gerhardt

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#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall 55:27

4M ago55:27

55:27

Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more are investing in community, what the heck "community" actually means, what success looks like, plus B2B marketing lessons from Jake's 10 year run as VP at Okta. This episode is brought to you by Demandw…

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Exit Five: B2B Marketing with Dave Gerhardt

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#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey) 40:33

4M ago40:33

40:33

Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance reviews, and more. This conversation will give you a good look at how a top B2B CMO thinks about marketing and managing her team. This episode is brought to …

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Exit Five: B2B Marketing with Dave Gerhardt

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Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more 54:39

4M ago54:39

54:39

Dave is joined by Shauntle Barley, Director of Marketing at Demandwell, and Egan Montgomery, Director of Go-To-Market at High Alpha for a conversation all across the board in B2B SaaS marketing including marketing budget benchmarks, how to think about building demand gen programs, where to start, thoughts from SaaStr 2022, getting thought leadershi…

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Exit Five: B2B Marketing with Dave Gerhardt

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April Dunford on Marketing Strategy and Positioning Yourself to Win 53:46

5M ago53:46

53:46

Dave interviews "Obviously Awesome" author and positioning expert April Dunford. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Demandwell: https://www.demandwell.com/ Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lesso…

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Exit Five: B2B Marketing with Dave Gerhardt

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Think Like A Media Company (30 Minute Marketing Strategy Discussion) 28:53

5M ago28:53

28:53

Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you tactical examples and ideas you can bring to your company if you're interested in this idea. Work in B2B marketing? Join 3,000 …

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Exit Five: B2B Marketing with Dave Gerhardt

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Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups 51:33

5M ago51:33

51:33

Dave is joined by Gong CMO Udi Ledergor. He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions. This conversation first…

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Exit Five: B2B Marketing with Dave Gerhardt

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The Future of Events, Digital Events, and Founder Marketing Lessons with Goldcast CEO Palash Soni 42:54

5M ago42:54

42:54

Dave is joined by Goldcast Founder & CEO Palash Soni. Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburst run engaging events that build pipeline. Dave and Palash talk about the world of event marketing today and lessons from Goldcast's startup marketing efforts over the last two years and his perspective o…

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Exit Five: B2B Marketing with Dave Gerhardt

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Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons (with Henry Johnson) 44:59

5M ago44:59

44:59

Dave is joined by Henry Johnson. Henry is an ex Software Sales rep that recently made the jump to be a full time entrepreneur and now owns a Shopify app called IziGift. Dave and Henry talking about quitting jobs, buying a Shopify app, podcasting as a strategy, audience building, and more. All over the map. Work in B2B marketing? Join 3,000 marketin…

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Exit Five: B2B Marketing with Dave Gerhardt

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Making LinkedIn Work -- with Daniel Murray creator of The Marketing Millennials 48:49

6M ago48:49

48:49

Dave and Daniel Murray (Founder, Marketing Millennials and Head of Media at Sales Impact Academy) spend an hour talking LinkedIn strategy for B2B marketers and founders. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Demandwell: https://www.demandwell.com/ Demand…

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Exit Five: B2B Marketing with Dave Gerhardt

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Chris Walker, CEO, Refine Labs 46:21

6M ago46:21

46:21

Dave is joined by Chris Walker (CEO, Refine Labs). They talk about finding your best skills, articulating a company POV, developing a marketing strategy, a framework for demand generation, self reported attribution, LinkedIn, community, observations from what Refine Labs is seeing with B2B marketers today, and lessons from Chris' own LinkedIn strat…

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Exit Five: B2B Marketing with Dave Gerhardt

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Mailbag! Answering B2B Marketing Questions From The Community 44:29

6M ago44:29

44:29

Dave takes questions about B2B marketing from the Exit Five community with guest Breezy Beaumont (Head of Growth, Correlated). They talk about: career growth, marketing at an early stage startup, content/SEO, prioritizing marketing a young company, creating a category, how to build momentum, and more. Work in B2B marketing? Join 3,000 marketing pro…

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Exit Five: B2B Marketing with Dave Gerhardt

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Demystifying SEO For B2B Marketers In 2022 56:40

6M ago56:40

56:40

Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recording is from a live session we did a few months back. Dave and Mitch help you understand how to think about SEO as a strategy in 2022, discuss what’s going on in SEO today, how top B2B SaaS companies are ex…

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Exit Five: B2B Marketing with Dave Gerhardt

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Tips To Do Marketing The Sales Team Loves (Live Q&A) 56:02

7M ago56:02

56:02

This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson (Sr. Manager, Demand Gen., Chilipiper) and Matt Ferriss (Sr. Director, Enterprise Sales, Bombora). This conversation these …

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Exit Five: B2B Marketing with Dave Gerhardt

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Product-Led Growth with Breezy Beaumont & Andrew Capland 53:15

7M ago53:15

53:15

Dave is joined by Breezy Beaumont (Head of Growth, Correlated) and Andrew Capland (Founder of Delivering Value, Previously at Wistia, Postscript) to talk all things product-led growth and B2B startup marketing. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Metad…

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Exit Five: B2B Marketing with Dave Gerhardt

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Sarah-Beth Anders, SVP Marketing at Guild Education 45:54

7M ago45:54

45:54

Dave is joined by Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at Greenhouse. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Meta…

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Exit Five: B2B Marketing with Dave Gerhardt

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Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel) 55:20

7M ago55:20

55:20

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Metadata…

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Exit Five: B2B Marketing with Dave Gerhardt

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Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy 49:17

8M ago49:17

49:17

Peep Laja is founderand CEO at Wynter and CXL. Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.…

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Exit Five: B2B Marketing with Dave Gerhardt

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Why Company Strategy Drives Your Marketing Strategy 9:22

8M ago9:22

9:22

Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win. "It's impossible to create a marketing strategy for a business that has no clear company strategy." Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metada…

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Exit Five: B2B Marketing with Dave Gerhardt

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Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei 57:31

8M ago57:31

57:31

Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was employee 12 and CMO at Gusto, where she grew the company 100x to 50,000 customers over 4 years. Mutiny is a no-code AI platform that helps marketers convert…

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Exit Five: B2B Marketing with Dave Gerhardt

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B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing 48:34

8M ago48:34

48:34

Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ Metrics. Dave and Janessa talk about how dbt Labs has built a community of 25,000+ professionals in analytics and data engineering…

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Exit Five: B2B Marketing with Dave Gerhardt

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What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche 45:52

8M ago45:52

45:52

Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to CEO, category creation, the muscle of being frugal, the future of martech, and why Metadata is focused on building the "opera…

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Exit Five: B2B Marketing with Dave Gerhardt

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Internal Marketing & What The CEO Really Wants From The Marketing Team 23:07

9M ago23:07

23:07

Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when it comes to what marketing is doing. Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. mark…

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Exit Five: B2B Marketing with Dave Gerhardt

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B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper) 47:48

9M ago47:48

47:48

Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through what demand gen looks like at a high performing B2B SaaS company today, lessons from scaling demand gen at Chili Piper, LinkedIn organic social strategy and more. Be a part of the Exit Five B2B marketing…

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Exit Five: B2B Marketing with Dave Gerhardt

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Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews 48:17

9M ago48:17

48:17

Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2 to make smarter software decisions based on authentic peer reviews. Prior to G2 Amanda was Head of Partner Programs & Marketing at Mailchimp, and she …

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Exit Five: B2B Marketing with Dave Gerhardt

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How's Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1) 51:20

9M ago51:20

51:20

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They als…

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Exit Five: B2B Marketing with Dave Gerhardt

1
How To Grow Your Audience On LinkedIn 56:28

10M ago56:28

56:28

Dave and guest Daniel Murray (The Marketing Millenials) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still underrated as a marketing channel for B2B companies, why types of content to create, how to get content out of the founder, how to figure out what's working / what's not, the biggest mistakes people ma…

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Exit Five: B2B Marketing with Dave Gerhardt

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Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck 50:37

10M ago50:37

50:37

Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves copywriting (and some of the exact email scripts he uses), the six questions he asks when calling new customers, his opinion on the sales deck, and why he…

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Exit Five: B2B Marketing with Dave Gerhardt

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Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads 48:43

10M ago48:43

48:43

Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance, process, programs, why more B2B SaaS companies are building communities, the power of setting clear goals, getting inside y…

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Exit Five: B2B Marketing with Dave Gerhardt

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2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing 44:52

10M ago44:52

44:52

Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company. They talk about how to pick the right company as CMO, how Salesloft went about category creation, going from stunts to pre…

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Exit Five: B2B Marketing with Dave Gerhardt

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Story is Strategy 12:52

1y ago12:52

12:52

Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's just the fact of the matter. More people meddling in your company story muddies it up. And since your story is your strategy, a muddy story means a muddy …

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Exit Five: B2B Marketing with Dave Gerhardt

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Building a B2B Marketing Strategy That Will Actually Work 2:48

1y ago2:48

2:48

Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When you find yourself overwhelmed with planning, take a step back and remember the ultimate goal of marketing is to make sales easier. That's where you start. Quick chat about strategy and my simple marke…

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Exit Five: B2B Marketing with Dave Gerhardt

1
Is The CEO Getting In The Way of The Right Company Story? 9:12

1y ago9:12

9:12

There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough. Either way, it's a headache that a lot of marketers have to deal with. Quick ten minute or so rant on your company story and ho…

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