Understanding Promotional Products Strategy by Joseph Sommer

Ask an Expert by Propelo

Using Swag More Intentionally and Thoughtfully by Joseph Sommer
Discover the dynamic world of promotional products with Joseph Sommer, the entrepreneurial mind behind Whitestone Branding. In this podcast, Joseph recounts his journey from a culinary enthusiast to the founder of a successful marketing agency. Uncover the challenges of saying "no," scaling a business, and securing major deals, including the Washington Nationals.
Explore the evolution of Whitestone's marketing strategies, from overcoming scaling hurdles to rebranding for a polished image. Joseph sheds light on the misunderstood realm of promotional products, emphasizing strategic thinking over throwaway swag.
Get real-world examples of impactful and misjudged promotional campaigns, along with insights into KPIs that define success. Joseph predicts the future of promotional products, envisioning a shift towards sustainability and creative integration into virtual and in-person events.
Before you dive into promotional products, Joseph leaves you with three vital questions: Does it surprise and delight? Will it be used? Is it of high quality for a potential re-gift? If you resonate with two out of three, promotional products might be the strategic boost your brand needs.
Join us for Promo Unveiled, where Joseph Sommer shares his expertise, providing a fresh take on turning swag into a potent tool for marketing success.