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Mike Michalowicz talks about Getting Different
Manage episode 302358293 series 2882429
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Mike Michalowicz is an American author, entrepreneur, and lecturer. He is currently an author of seven business books published by Penguin Random House, including ‘Profit First’ and ‘Clockwork’, and is the former host of the "Business Rescue" segment for MSNBC's Your Business. It’s an honor and a privilege to have Mike on the show as we get to explore how to truly succeed through marketing your business.
We explore how to be in control of your leads, Mike’s ‘DAD’ methodology, being different ‘enough’, plain text emails – and fun houses.
Talking Points
- What inspired Mike to write ‘Get Different’
- The attitude of experimenting vs planning
- How to specify your audience
- Being ‘different enough’
- Seeking inspiration from other industries
- Learn how to instantly analyze your marketing campaigns
Quote
"The creation of new is an improvement of old."
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