Canuck Crosscast podcast

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

約 10 日前27:29

「あとで再生する」

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Canuck Crosscast

シリーズのホーム•Feed

Conversations and life as aspiring (but not-quite) world class pro cyclocross racers. From fall adventures and UCI races across North America, to dream Christmas dreams shivering in muddy vans in cyclocross heartland of Belgium, Jenn Jackson and Michael van den Ham tell tales about the ‘cross racing you don’t see on TV, dig into how they differ from the best, share their respective journey’s to reach the next level, and the Canadian CX scene in general.

27 つのエピソード

#Sports #Michael van den Ham #Cyclocross #Bicycle #Cycling #Race #Bike

Canuck Crosscast

updated 約 2 年前

シリーズのホーム•Feed

27 つのエピソード

#Sports #Michael van den Ham #Cyclocross #Bicycle #Cycling #Race #Bike

すべてのエピソード

1
Episode 27: Nationals Preview with Maghalie Rochette 43:00

2 years前43:00

43:00

The term of the eternal 2019 Cyclocross National Champions has come to an end... Jenn chats with Michael as he prepares to defend his title on Vancouver Island this weekend along with reigning women's CX champ, Maghalie Rochette, about the upcoming races.

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Episode 26: We Save Cyclocross. Again. This time with Brannan Fix 1:09:23

2 years前1:09:23

1:09:23

We (Jenn Jackson and Michael van den Ham) sit down with fellow NA CXer Brannan Fix to chat all things CX, why he almost didn’t race this year, what North American CX could (or should) do to become more engaging for spectators, and why everyone overthinks start position and UCI points. Plus we have fun.…

1
Episode 25: Cross is Back (again) and better than ever 55:30

2 years前55:30

55:30

Rebooted for 2022, we dive into the early season USCX races where Michael has been chasing podiums, and Jenn hits the local Cross on the Rock event for her first cyclocross'ing since the 2019 season. Now in the swing of things, cross and the podcast chats are very much BACK™

1
Episode 24: Podoralls 55:10

3 years前55:10

55:10

That’s Podium-Overalls for those not in the know. Jenn and Michael finally catch up about the last month of racing, talk about Enduros. And then Jenn goes and gets a podium at said Enduro and the Podcast moves to 2/2 for pre-hyping big Jenn results.

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Episode 23: Paris to Ancaster and Fayetteville US Cups 54:06

3 years前54:06

54:06

No longer just waxing theory of being fast, Michael and Jenn actually capitalized on some good form and tactical racing to land podium finishes at Paris to Ancaster and the cross country US Cups in Fayetteville.

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Episode 22: Mountain Bike World Cup and big bike nerd talk is BACK! 54:05

3 years前54:05

54:05

Fresh off the first round of the cross country mountain bike World Cup in Petropolis Brazil, Jenn and Michael break things down: tactics, race mindset, conditions, the course, and optimizing equipment setup for the track. We also discuss Michael's Sea Otter XC(?) race and bike choice, look ahead to yet another competition in Fayetteville Arkansas, and contemplate our social media strategies as pro athletes.…

1
Episode 21: Worlds Catchup w/ Gosse van der Meer 34:34

3 years前34:34

34:34

We set out with the best intentions of talking all about Worlds, Jenn’s new team in a big, hour long episode. But sometimes you talk for an hour before you start recording and run out of time. That sometimes was this time. Still, we had a great chat with Gosse about Worlds, National Teams (and whether we should race in trade team kits) and do really terrible job talking about Jenn’s move to the Canyon MTB team.…

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Episode 20: Chatting with CXHairs 1:03:32

3 years前1:03:32

1:03:32

North American cyclocross friend Bill Schieken (@CXHairs) joins us to talk about Canadians crushing it in Europe, why it seems to be "clicking" for more young riders, some predictions for the Fayetteville World Championships and lots of anticipation about the battles to come and the course itself, and the weather (because we're Canadian). We also dub Michael eternal CX National Champion.…

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Episode 19: Kersteperiode and a little Mailbagging 1:02:36

3 years前1:02:36

1:02:36

We catch up to talk about the first chunk of Kersteperiode, the best races so far, why the Dutch and Belgians are so dang good at Cyclocross, and answer a few mailbag questions. Enjoy!

1
Episode 18: Pan Ams Adventure and Training in the Cold 51:01

3 years前51:01

51:01

This we talk about lots of things! From Michael’s crazy adventure to get to the Pan Am Championships to how to train for something (like Canadian CX Nats) when you live in a less than ideal climate. Check it out!

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Episode 17: Canadian CX Nationals Postponment 2:47

3 years前2:47

2:47

Michael and Jenn discuss today's news of Nationals being postponed until January due to the flooding and state of emergency across BC, what it means for us and our chances. Other topics we chat about include climate change, Aldergrove CX, why it is easier to cheer for van der Haar as the little guy than Iserbyt, Koksijde World Cup predictions, global and natural disasters seeming to save Jenn's seasons, fireplace repairs and riding in the snow for cx skills.…

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Episode 16: Surviving World Cup cyclocross stage racing 58:44

3 years前58:44

58:44

What does it take to survive 5 races and 5000km of racing in one week? Michael has returned from the battlefield and shares some stories about the World Cup Epic, reflects on where's he's doing better and where he still needs to improve while Jenn continues to procrastinate her return to cyclocross but shares her return to racing plans and some insights on the Nationals course.…

1
Episode 15: Real European Cyclocross Man 52:28

4 years前52:28

52:28

Gosse van der Meer joins the show! Gosse flew in for Roanoke and, as he puts it, “doesn’t have a ticket back”. We chat to Gosse about racing in the US, travelling, plus how both the Bass Pro Shop and Hooters didn’t quite live up to the hype.

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Episode 14: Rochester and XC Nationals - we went fast! 59:58

4 years前59:58

59:58

Michael and Jenn catch up after racing Rochester and MTB Nationals. Why do some races “just happen”, how our seasons are starting and ending, racing headspace, National Champs kit and Crocs(?)…

1
Episode 13: Pep Talk Your Way to Winning Nationals 1:06:06

4 years前1:06:06

1:06:06

We recored this Wednesday. Jenn was having a tough second half to her season, but then turned it all around and won her first MTB nationals on Friday after our guest, Zach from the CX Hairs bulletin, reminds her of how awesome she is. Coincidence? We think not. We also talk about Chris Blevins, what athletes need to do to make the sport more interesting, and #crossbeef. It’s a good one, so tune in.…

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Canuck Crosscast

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聞く価値のあるポッドキャスト

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