Artwork

コンテンツは 1% Better Podcast によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、1% Better Podcast またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!

Athletes vs Influencers

1:22:16
 
シェア
 

Manage episode 461594506 series 3556407
コンテンツは 1% Better Podcast によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、1% Better Podcast またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.

She joins us to discuss athletes vs influencers following a piece she wrote recently.

(00:00) Introduction

(03:03) David’s Training

(06:00) Xylon’s Documentary Work

(11:52) Interview Starts

(13:10) How did Allison get into Marketing?

(14:27) How did Allison End up Joining Whoop?

(18:14) How did Allison Start Working with Coros?

(20:58) What was Whoop’s Initial Strategy?

(26:07) How do Brands Think About Elite Athletes vs Influencers?

(29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?

(33:08) What are the Ethics of Influencers?

(37:28) Why Do People Relate to Infleuncers?

(42:00) What Are Elites vs Influencers Earning

(43:20) What Do Companies Value from Elite Athletes?

(46:16) What Would a Company Expect in Return from an Influencer?

(50:33) Are We Seeing A Reduction in Influencer Marketing?

(54:25) Where is Sports Marketing Heading?

(63:22) Solving Elite Running’s Marketing Problem

(69:35) Advice for Athletes Working with Brands

(78:20) Outro and Review

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

Links to Allison:

Instagram: @allimary_

Website: https://www.allisonmary.com/

Article on Athletes vs Influencers

https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

Follow us on Instagram:

https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

Follow us on X:

@PodOnepercent

Join the Strava Group:

https://www.strava.com/clubs/onepercentbetterpod

Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

  continue reading

56 つのエピソード

Artwork
iconシェア
 
Manage episode 461594506 series 3556407
コンテンツは 1% Better Podcast によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、1% Better Podcast またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.

She joins us to discuss athletes vs influencers following a piece she wrote recently.

(00:00) Introduction

(03:03) David’s Training

(06:00) Xylon’s Documentary Work

(11:52) Interview Starts

(13:10) How did Allison get into Marketing?

(14:27) How did Allison End up Joining Whoop?

(18:14) How did Allison Start Working with Coros?

(20:58) What was Whoop’s Initial Strategy?

(26:07) How do Brands Think About Elite Athletes vs Influencers?

(29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?

(33:08) What are the Ethics of Influencers?

(37:28) Why Do People Relate to Infleuncers?

(42:00) What Are Elites vs Influencers Earning

(43:20) What Do Companies Value from Elite Athletes?

(46:16) What Would a Company Expect in Return from an Influencer?

(50:33) Are We Seeing A Reduction in Influencer Marketing?

(54:25) Where is Sports Marketing Heading?

(63:22) Solving Elite Running’s Marketing Problem

(69:35) Advice for Athletes Working with Brands

(78:20) Outro and Review

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

Links to Allison:

Instagram: @allimary_

Website: https://www.allisonmary.com/

Article on Athletes vs Influencers

https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

Follow us on Instagram:

https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

Follow us on X:

@PodOnepercent

Join the Strava Group:

https://www.strava.com/clubs/onepercentbetterpod

Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

  continue reading

56 つのエピソード

すべてのエピソード

×
 
Loading …

プレーヤーFMへようこそ!

Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。

 

クイックリファレンスガイド

探検しながらこの番組を聞いてください
再生