#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

Exit Five: B2B Marketing with Dave Gerhardt

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2M ago 47:49

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Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(07:36) - - How to Use LinkedIn Video
(11:04) - - Shifting from Twitter to LinkedIn
(14:50) - - Developing a Clearer Target Market and Products
(15:33) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(19:54) - - Why Your Content Strategy Must Be Focused
(26:57) - - The Brand Pyramid
(27:52) - - The Emotion Behind Branding
(31:22) - - People Are What Matter In Branding Success
(37:00) - - The Growing Creator Economy vs. Traditional Corporations
(38:18) - - Creating Emotional Brand Connections for Growth Marketing
(42:50) - - How Amanda Became a Fractional CMO
(45:24) - - Why Amanda Looks to Alex Lieberman for Inspiration

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies