#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

Exit Five: B2B Marketing with Dave Gerhardt

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6d ago 34:23

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Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

Creating content for multiple personas without losing your brand’s voice
Secrets to engaging webinars that people actually want to attend
Top tools and strategies for generating content ideas that resonate

Timestamps

(00:00) - - Intro
(06:52) - - Creating Content that Gets Engagement
(07:55) - - Making Webinar Content Relevant
(10:50) - - Webinar Content Feedback Loops
(14:34) - - Using Incentive to Drive Registration
(19:56) - - When to Use Niche Formats: Understanding Your Audience
(26:03) - - How to Use Reddit for Content Ideas
(27:35) - - Using Popular Community Posts for Onboarding
(29:49) - - How We Do Audience Research

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies