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The High Voltage Business Builders Podcast is a show where we interview high voltage entrepreneurs on their way to their next million using real estate, e-commerce, and other business models that generate wealth without Wallstreet profits.
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High Voltage Discussions for Low Voltage Professionals! Join Josh Bowman as he delves into the world of Low Voltage with expert guests, covering everything from cutting-edge tech and innovative business strategies to effective marketing and sales techniques. Discover insights from the brightest minds in Security, Audio/Visual, Telecom, Structured Cabling, and Networking. Whether you’re a seasoned pro or just starting out, this podcast is your go-to resource for staying ahead in the industry. ...
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Data Center Go-to-Market Podcast

Data Center Sales & Marketing Institute (DCSMI)

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Explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers. From achieving sales targets to fostering team development and innovation, nurturing customer relationships, and optimizing go-to-market strategies, the Data Center Go-to-Market Podcast equips you with actionable strategies for success in the AI data center industry. The primary audience is go-to-market profession ...
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Chapters [00:00 - 07:59] Introduction to Vending Machines and Passive Income [07:59 - 12:10] Finding High-Revenue Generating Locations [12:10 - 28:15] Automation and Inventory Management Let's get connected! You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure! CLICK HE…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #26 of the Data Center Go-to-Market Podcast, you’ll gain insights into optimizing energy usage and facility management in data centers through intelligent devices and alternative energy solutions. Listeners will learn how IoT, sensors, an…
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In episode #25 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies and tactics focusing on empathy, education, and customer needs. Joshua Feinberg shares insights on modernizing your lead nurturing approach, creating thought leadership content, optimizing websites for lead generation, and unlocking strategic…
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[00:00 - 05:31] Introduction and Mention of Automated Budget Book [05:31 - 10:22] Expectations and Commitment to Amazon Business [10:22 - 19:15] Importance of Talking About Money and Entrepreneurship [19:15 - 25:22] Budgeting and Capital Allocation for Business Growth [25:22 - 27:15] The Importance of Multiple Sales Channels Takeaways: Hard work, d…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #24 of the Data Center Go-to-Market Podcast, listeners will gain valuable insights into digital infrastructure marketing from Blair Felter of CyrusOne. Blair discusses her career journey, strategies for continuous learning, and how to eff…
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In episode #23 of the Data Center Go-to-Market podcast, you’ll learn essential sales and marketing strategies for thriving in today's data center industry from host Joshua Feinberg. Discover how to adapt to changing buyer behaviors, deal with decision-maker turnover, improve lead qualification, and prospect effectively in a buyer-driven market. Fin…
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Takeaways: Podcasting is a powerful marketing tool for small businesses, allowing them to connect with their audience and generate leads. Getting started in podcasting is simple and doesn't require a lot of production value. Persistence and consistency are key. Synthetic content, such as AI-generated ad reads and podcast episodes, is an emerging tr…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #22 of the Data Center Go-to-Market Podcast, featuring Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop, you’ll gain valuable insights into leading sustainability and marketing initiatives in the data center industr…
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In episode #21 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies for improving lead generation, connecting with decision-makers, and closing larger data center sales. Joshua Feinberg shares best practices for optimizing your LinkedIn presence, leveraging content and events, understanding buyer personas, and modernizing lead ge…
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Takeaways: Integrate multiple platforms (Amazon, TikTok, Shopify) for a strong e-commerce strategy Consider expanding into international markets, particularly the Middle East and Latin America Utilize AI-driven content creation while being mindful of ethical considerations Focus on branding to avoid product saturation Stay informed about platform u…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #20 of the Data Center Go-to-Market Podcast, featuring Inese Pētersone, Data Center Product Line Manager of Delska (DEAC European Data Center Operator), you’ll learn valuable career advice and insights about the evolving role of product m…
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In this episode, Josh is joined by Vinny Peone, the Marketing Manager at Eastern Security Services. Vinny shares his unique journey from being a technician to winning a Sammy Award for marketing, and we dive deep into the value of hands-on experience in sales and marketing. We also explore: The impact of starting in the field on a marketing career …
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Takeaways: Outsource low-value tasks to focus on high-value activities Be cautious when working with PPC agencies and consider bringing management in-house Differentiate products through unique features, sustainability, and media coverage Expand product lines and explore new sales channels for continued growth Stay in stock to maintain high organic…
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In episode #18 of the Data Center Go-to-Market Podcast, featuring Ben Edmond, CEO and Founder of Connectbase, you’ll learn about Ben’s extensive career journey in telecommunications and connectivity, and what led him to start Connectbase. Hear Ben's perspectives on the evolving roles of sales and marketing professionals, the importance of focusing …
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In episode #17 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies that work in today's digital-first business environment. Joshua Feinberg shares best practices for modernizing your approach, providing value throughout the buyer's journey, overcoming sales stigma, collaborating across teams, accelerating de…
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Episode 01: Deadbolt Society with Dominic Cornell Welcome to the inaugural episode of 49 Volts! We’re thrilled to kick off with a groundbreaking announcement for the Security industry. Dominic Cornell, Low Voltage Consultant for Exante360 and the visionary behind Deadbolt Society, joins us to unveil this pioneering online social community dedicated…
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Stephen and Chelsey Diaz share their inspiring journey of building a successful business dedicated to helping moms transition into entrepreneurship. Starting as Amazon sellers, they quickly recognized the potential of the platform and found that their message resonated deeply with moms, families, and aspiring entrepreneurs. Stephen and Chelsey emph…
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(Editor's note: At the time of recording this podcast episode, Brandon Peccoralo was Head of BDR at DataBank. More recently, Brandon Peccoralo is now Vice President of Sales at Voltage Park.) In episode #16 of the Data Center Go-to-Market Podcast, featuring Brandon Peccoralo, Head of BDR at DataBank, you’ll learn invaluable career development strat…
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In episode #15 of the Data Center Go-to-Market podcast, Joshua Feinberg shares strategic advice for engaging data center clients early, building an IP infrastructure sales strategy, diagnosing sales issues across business lines, generating qualified website leads through video, increasing visibility for specialized services, and developing sales ap…
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Takeaways The middle market is experiencing strong growth in mergers and acquisitions, driven by demographic shifts and increased accessibility for entrepreneurs. Defining objectives and processes is crucial for successful deals, and clear communication and organization are key to presenting a business's exceptional qualities. The market outlook fo…
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In episode #14 of the Data Center Go-to-Market Podcast, you’ll learn career insights and advice from a data center industry veteran. Jack Fagundo shares lessons from his evolution working in robotics and infrastructure to advising C-suites. Discover tips for understanding data center operations, future-proofing your skills through lifelong learning…
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In episode #13 of the Data Center Go-to-Market Podcast, you’ll learn key strategies for colocation data centers to find the right niches and avoid commoditization. In this informative podcast episode. Joshua Feinberg shares insights on assessing product/market fit, analyzing competitive positioning, generating qualified leads through content market…
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Keywords: heartrepreneur, business, transparency, integrity, authenticity, relationships, sales, pitching, social media, mentorship Takeaways: Being a heartrepreneur means doing business transparently, with integrity, and authentically. Building heart-to-heart connections and relationships is more important than sales and pitching. Have a strategic…
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In episode #12 of the Data Center Go-to-Market Podcast, featuring Kristian Meling, Chief Operation Officer of ASP Data Center in Norway, you’ll learn about careers in the data center industry. Plus, gain advice for breaking into the field, as well as networking strategies, from an experienced data center COO. The discussion also addresses technolog…
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Episode #11 of the Data Center Go-to-Market podcast helps you gain a competitive edge in data center sales and marketing by learning proven strategies for the modern buyer's journey. Learn key insights for optimizing lead generation, accelerating sales cycles, engaging channel partners, reaching decision-makers, and identifying new opportunities. H…
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Takeaways: The prominence of AI-generated content is increasing, making high-quality backlinks even more important for distinguishing websites. First-person perspectives and personalized content are valued by Google as they reflect genuine user experiences and insights. Not all backlinks are created equal. Focus on obtaining high-quality links from…
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In episode #10 of the Data Center Go-to-Market Podcast, you’ll gain invaluable career and industry insights from Jonathan Evans, director of Total Data Centre Solutions, as he shares over 20 years of experience in this podcast episode. Learn about data center fundamentals, sustainability best practices, changing marketing strategies, emerging techn…
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In episode #9 of the Data Center Go-to-Market Podcast, you’ll learn data center sales strategies that work in today's digital landscape. In this podcast episode, Joshua Feinberg shares insights on adapting to changing buyer behavior, repositioning your sales team as trusted advisors, and engaging prospects earlier in their journey. He provides tact…
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In episode #8 of the Data Center Go-to-Market Podcast, you’ll learn how to adapt sales strategies to evolving customer needs, realign your IT career to new areas of growth, and understand how AI is impacting roles and tools within data centers. Ian McClarty also provides insights into the regional impacts of semiconductor manufacturing expansions. …
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Episode #7 of the Data Center Go-to-Market podcast discusses essential strategies for optimizing lead generation, business development, sales targeting, and marketing in the data center industry. Joshua Feinberg provides actionable tips for tier 3 data centers, data center efficiency technologies, mission-critical facilities, and colocation sales. …
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In episode #6 of the Data Center Go-to-Market Podcast, you’ll gain invaluable career advice and industry insights from data center veteran Peter Gross. Learn how to navigate your career in the fast-paced data center industry, understand the trends shaping its unprecedented growth, and get tips for staying relevant through continual learning. Gross …
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In episode #5 of the Data Center Go-to-Market Podcast, you’ll learn strategies for effectively marketing and selling to Chief Technology Officers and Chief Information Officers in the data center industry. Joshua Feinberg shares insights on adapting to changing buyer behaviors, developing buyer personas, targeting CTOs and CIOs on LinkedIn, positio…
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In episode #4 of the Data Center Go-to-Market Podcast, you’ll gain invaluable insights into the evolution of the storage industry from a true pioneer in the field. Gene Leyzarovich, Founder of JetStor, shares his 30-year journey and lessons learned on the dramatic changes in storage technology. Discover emerging trends like alternatives to VMware a…
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Episode #3 of the Data Center Go-to-Market podcast discusses strategies for improving lead generation, building buyer personas, developing sustainable power solutions, building industry community, growing market share, and more. Host Joshua Feinberg provides insights on understanding customers, intercepting prospects early, and focusing marketing a…
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In episode #2 of the Data Center Go-to-Market Podcast, you’ll gain valuable insights into careers in data center sustainability and asset disposition. Jon Clayton from Blancco Technology Group discusses best practices for improving efficiency, reducing electronic waste through reuse and recycling, and promoting sustainability education. Learn how r…
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In episode #1 of the Data Center Go-to-Market Podcast, you’ll learn how to modernize your data center go-to-market strategies to align with changing buyer preferences in this webinar presented by Joshua Feinberg. Feinberg provides insights on adapting your sales process, building an effective team, connecting marketing, sales and product, and using…
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Takeaways: Authenticity is key in video marketing, and brands should focus on creating videos that connect with their audience. Being omnichannel is crucial for capturing demand and reaching customers on multiple platforms. Video is a powerful tool for digital marketing and can be used to showcase products, engage with consumers, and drive sales. P…
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Ever thought about turning startup sparks into investment infernos? In this episode, Neil interviews Michael Cardamone, an experienced investor and founder of a startup accelerator and seed fund. Michael shares his journey of getting into the tech and startup industry, starting his fund, and building a successful brand. He discusses the types of st…
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Takeaways: Building businesses and creating freedom through virtual teams is possible. Time freedom allows for more quality time with family and the ability to do what you want when you want. Replicating oneself and delegating tasks is challenging but necessary for business growth. Developing processes and systems is crucial for effective delegatio…
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Takeaways: Buying and selling businesses involves challenges and obstacles that need to be navigated. The current market presents opportunities for buyers, especially in the lower end of the market. When buying a business, it is important to stress test the business and consider its performance during past recessions. Involvement in the business is…
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Welcome to the Data Center Go-to-Market Podcast. I'm your host, Joshua Feinberg. In this podcast, we explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers (CSMs), product managers (PMs), and channel partner managers. From achieving sales targets to fostering team developm…
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Chapters: [00:00 - 04:36] Introduction and Background [04:36 - 12:10] Dispelling Myths about Franchising and The Value of Hands-On Business Experience [12:10 - 21:15] Training and Support: Location Considerations and Choosing the Right Franchise [21:15 - 27:17] Franchise Investment Strategies [27:17 - 29:21] Franchise Opportunities in Home Services…
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Takeaways: Understanding the real estate cycle is crucial for successful real estate investing. Leverage and debt can be powerful tools in real estate, but they should be used wisely and with caution. Different types of real estate investments, such as commercial real estate, short-term rentals, car washes, senior housing, and mobile home parks, of…
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Takeaways: Trademarks are essential for businesses as they represent their goodwill and help customers recognize and remember them. Obtaining a trademark early is crucial to protect your business from hijackers and legal issues. Trademark registration is required for selling on platforms like Amazon, TikTok, and Walmart. Trademark protection is jur…
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Takeaways: TikTok Shops is a promising platform for e-commerce businesses, offering product subsidies and less competition compared to other platforms like Amazon and Shopify. Zain's journey in e-commerce started with dropshipping and eventually transitioned to private label and building his own brand. Despite concerns about TikTok potentially gett…
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Takeaways: Podcasting has become a popular medium for businesses and individuals to connect with their target audience. Consumer behaviors with podcasts have significantly changed, with more Americans consuming podcasts than ever before. To be successful in podcasting, it is important to understand your target audience and deliver unique value that…
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Takeaways: Building a tribe and focusing on organic marketing is crucial for brands in 2024. The rising costs of paid advertising and the need for conversion rate optimization are challenges that brands must address. TikTok offers great potential for brand discoverability, but it requires understanding the platform and tailoring marketing strategie…
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[00:00 - 05:10] Introduction and Overview [05:10 - 10:05] Consumer Benefits and Deals [10:05 - 15:11] Founding and Funding [15:11 - 21:12] Balancing Startup and Education [21:12 - 26:23] The Social Component and Brand Discoverability Direct Quotes: "It's really easy to go out on Instagram and show yourself partying, the night before and look amazin…
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Takeaways: Subscription boxes can be a valuable strategy for increasing customer engagement and lifetime value. Understanding customer acquisition costs and lifetime value is crucial for the success of a subscription box business. Customer service is a key element in the subscription box industry, and businesses should be prepared to handle custome…
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Takeaways: Transitioning from a traditional career to entrepreneurship requires a natural evolution of skills and experiences. Technology can reduce friction in the healthcare system and empower individuals to take control of their healthcare. Leadership skills are essential for entrepreneurs and can be acquired through mentorship and experience. A…
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