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Welcome to the Wolfie Lights Podcast, This nook in the Land of Podcast is intended to help you feel more connected to the wild beauty of the Lunar Cycle. Each week, I share & wonder out loud, in hopes that you'll find comfort and camaraderie as you travel through the wilderness of your own unique life. If you connect with the content, you can follow me on Instagram @wolfielights XO
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Reviews and deep dives into Japanese and American pop culture's effect on history, the history of genres and franchises, and philosophy behind and within said content. I'm just a guy trying to justify his library and TV watching habits.
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Duck Call Room

Si Robertson & Justin Martin

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The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room.
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Limited Supply

Nik Sharma

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So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry ...
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1. Todd Dulaney - Cry Out 2. Dr Tumi - Jesus youre my life 3. Victor Thompson - Not moved 4. Linda Gail - I Shall Declare the Works of the Lord 5. Mark Ayers - You Were There 6. Mark Ayers - You Were There (Reprise) 7. Yolanda Stith & Strong City - Restore and Break Open Prophetic Intercession and Decree 8. Davy Flowers - You 9. Eva Crabb - Revive Us 10. Cimorelli - “Way Maker” (Acoustic Worship Cover) 11. Caleb Carroll - Authentic Love 12. Dr Tumi - Healing in Your Glory 13. DulaneyLand Mus ...
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show series
 
Uncle Si is euphoric as he wins a fifteen year argument with nephew Jase Robertson, and Martin has the most enjoyable day with the Robertsons that he’s had in a long time. Stone spills the beans about a hostage situation and police showdown between some of Phil's wilder neighbors, and Phillip counts himself out of the dangerous upcoming alligator t…
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Korie regales Uncle Si with the tale of her weekend unknowingly spent with an unsanitary houseguest how her family rescued her after a grisly discovery. John-David suspects Willie might have set the whole thing up, and Martin is proud of Korie for correctly identifying the clues left by the perpetrator. Former San Quentin inmate Branden Terrell ope…
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It’s not about you, it’s your brand awareness. In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should …
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Uncle Si has a lot in common with his new sister in Christ, Martin’s wife, Brittany. Brittany opens up about some parts of her life’s journey that led her to the baptistry recently, and Si insists he knew that she was the one for Martin the first time they met. Martin once performed a possum relocation wearing nothing but his hospital briefs after …
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Uncle Si returns from California with a fresh perspective on freedom and forgiveness after visiting San Quentin Rehabilitation Center where he was treated like a rock star! Martin realizes his complaints about a poor teal season pale in comparison to the prisoners Si met who will never be free. Phillip reveals his secret talent as a hibachi chef an…
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What even is incrementality? For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size…
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Uncle Si knows exactly how Jase's upcoming court date will go down. Martin is miffed that John-David’s wife, Alyson, showed up to the studio without a hot, homemade pizza, and John-David’s loathing for performing his civil duty inspires a good old-fashioned Si rant. Si might have to get his band, The Sicotics, back together if John-David’s son is a…
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Uncle Si loves that Theo Von and Post Malone are fans of his, though the meaning of being called a “gangster” has changed during Si’s time. Martin takes his sons on their first hunt and is overwhelmed with joy about the good times they’ll have together in the future. John-David considers acquiring an odd new pet, and Stone gives a detailed breakdow…
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Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious? Plus, Nik…
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Uncle Si gets the skinny on why filming the dodgeball episode of “Duck Dynasty” was the worst shoot ever, and Martin introduces fellow dodgeballer and Duck Commander-adjacent employee Chad Creel. Chad shares an embarrassing memory of the moment John-David’s teeth just started falling out at dinner, and John-David accuses Chad of trying to give hugs…
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Uncle Si has witnessed incredible natural wonders in his lifetime and the ones that occur regularly on his hunting property get chalked up to the paranormal. Godwin lets his wife go first on their hunting trips, but it’s not the act of chivalry that it seems to be. John-David ponders the events he’d miss if he woke up in the year 2075 and Martin ha…
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What are Nik’s messages like? If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? T…
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Uncle Si is ready for a revival after reading his Bible and pondering the personality of Jesus as a man and Justin Martin’s wife made a decision recently that has changed their future forever. John-David defends the Apostle “Doubting Thomas” with evidence of other times that Thomas was more gung-ho than he’s remembered. Phillip tries to keep up wit…
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Uncle Si’s home recently got a loud, patriotic makeover that made the headlines and the haters came out of the woodwork, of course! Martin’s twins stop in to say hello and his wife, Brittany, confesses that his potential as a father warmed her heart early in their relationship. John-David puts another shoplifter on blast, but this time there’s no w…
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Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu? CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-base…
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Uncle Si is very impressed with his "Duck Dynasty" costars' health journeys since the show ended. 300 American Legion bikers show up at Duck Commander to support military veterans’ mental health awareness, and Uncle Si makes an impassioned plea to his brothers-in-arms who are struggling to seek the help they need. Martin invites 11-year-old Finley …
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Uncle Si gets a peek behind the Hollywood curtain with award-winning actor, producer, and movie star Dennis Quaid. Si and Dennis bond over their shared love of Ronald Reagan and the American dream. Martin invites Dennis to come hunting this fall and Godwin comes up with a plan that combines hunting with ending a nuclear war. Dennis gets excited hea…
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What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same? Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NO…
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Uncle Si meets world champion and bronze medal-winning Olympic gymnast Brody Malone and his family. John-David immediately challenges him to a handstand contest and Martin wonders about the faith community among high level athletes. Godwin relates his own experiences competing in motocross and Brody’s father JD reveals the reason he wore a hat with…
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Leave a little verbal snacky In the 21st century, overpopulation has become such a problem that scientists begin preparing for the colonization of Mars. Their first steps in the terraforming of Marsinvolve seeding the planet with moss in order to absorb the sunlight and create a hospitable atmosphere as well as increase the surface temperature. The…
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Uncle Si is relieved to see Miss Kay recovered enough to regale him with new tales of her stint in physical rehab, her hilarious misunderstanding with Phil over it, and what her newest Bobo is up to. John-David invites her to come jump roping with him for fitness and Martin begs to hear her side of the story about her long-term stay with Stone duri…
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What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions? Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should you…
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Uncle Si’s friends come to his rescue from the painful skin condition he’s been living with for the past few weeks. Phillip gets a report from his doctor about his own mysterious health situation and John-David’s worst job ever doesn’t even come close to Si’s. Martin explains how he met his best friend and “Duck Call Room” contributor, Clay McConne…
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Leave a little verbal snacky In an attempt to colonize Mars, 21st century scientists are tasked with terraforming the planet. Their goal is to seed the planet with a modified algae to absorb sunlight and purify the atmosphere, and cockroaches, whose corpses spread the algae across the planet as they feed, breed, and die. Five hundred years later, t…
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Uncle Si gets real about his open-heart surgery and how long-term tobacco and nicotine use has affected his quality of life. John-David makes a call to Rucker for an update on the serious health issues he’s facing and Martin’s fascination with biology has him contemplating watching the major surgery. Stone decides pickleball isn’t for him and Si ma…
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Ready for a masterclass in DTC tactics? Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz. It’s all about the angles— and we’re not talking about that jawline in the m…
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Uncle Si might be the only Robertson to ever admit he was wrong about something, and Martin is thrilled to have the video evidence! John-David utilizes a clever trick to teach his three kids diplomacy, and Clay gleefully admits to being a “prop comic.” The boys bemoan the lack of Waffle House restaurants outside of America, and Si gets sentimental …
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Uncle Si is lacking a little in Olympic spirit this year, but he’s beyond thrilled that Brody Malone’s dad represented the Gospel during one of the most televised parts. John-David attempts a handstand in the studio that doesn’t pan out well, and Martin gets tickled describing Snoop Dogg’s foray into Olympic coverage. Phillip claims he can breakdan…
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Cookware doesn’t have to be boring. And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least …
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Uncle Si is moved by Godwin, Jep, and Jessica Robertson’s reflections on their experiences as adoptive parents as well as the struggles and victories they’ve encountered throughout their journeys. Godwin insists that he and his wife wouldn’t have been a real family without their daughter, and Jep and Jessica have learned and grown more with their a…
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Uncle Si gets the goods on the nude neighbor in Willie’s neighborhood. Martin winces with the memory of Si upsetting the crowded football stadium at Christian’s alma mater and John-David is shocked by the strange remedy Si’s wife undergoes for her latest injury. Si wouldn’t even turn down a poker game in the Angola State Prison Rodeo. Duck Call Roo…
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You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair. Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC su…
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Uncle Si remembers an old friend and fellow “Duck Dynasty” cast member who has since passed away. Jay explains a Southern rite of passage that nearly everyone has experienced, even though it’s extremely unpleasant. Martin finds a bag of Si’s castoffs in his office thanks to Si’s wife’s decluttering kick. John-David wonders if Si has a secret time m…
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Uncle Si peeks back behind the curtain of his old viral video clip show “Going Si-ral” and explains why he thinks his beard isn’t growing back in. Godwin has a few ideas on how to make millions selling American staples to Europeans, and Martin’s twin boys get their first taste of angler life, though they’re pretty unimpressed. John-David has beef w…
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Uncle Si reckons there’s a big reason someone tried to do away with Donald Trump, and he’s got a message for anyone who thinks hurting someone over politics is okay. Martin is surprised to find out that even major college football games come with security snipers these days, and Phillip encourages parents to speak to their children about major even…
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Uncle Si is excited to meet the newest members of Willie and Korie's "West Monroe Family." Martin is shocked by their new friends unique habits and John-David gushes about an old school viral video that he still can’t get enough of. The boys are interested to try all the crazy Dominican dishes Luis raves about. Si and his wife, Christine, have thei…
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You ask the questions. We answer them. It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute ne…
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Uncle Si unwittingly gets a snack and a seat on the front row to a sweet surprise proposal in the Duck Call Room! Phillip and John-David put a lot of effort into their own proposals and Godwin gets misty-eyed retelling the best days he’s ever spent with his friends and family. Si has seen some crazy side hustles in his day and Phillip tries to take…
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Uncle Si takes the boys on the road to Sportsman’s Camp for a live episode with a roomful of teenagers. Willie shows up to tell some lesser-known tales of the “Duck Dynasty” era, and John-David shoots his shot with his single hunting story. Si cracks everyone up with his unique skill at playing the game Two Truths & a Lie, and Martin and Godwin tur…
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Leave a little verbal snacky Yoko, a full cyborg, and Erika, part cyborg, are on a journey to experience all of the amenities Mars has to offer including but not limited to: societal and atmospheric collapse as the result of past wars and devious alliances between corrupt kingdoms, bounty hunters, and other factions betrayal by friends, family, swo…
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Nik’s taken a breather for this ep, so you know what that means… Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into t…
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Uncle Si’s new look says he’s in his “Godwin Era” and Stone relives an embarrassing Godwin moment on a fishing boat that was caught on camera. John-David helps Si plan his space tourist trip with Dolly Parton and Martin starts up a thought-provoking game of “Would You Rather?” Si feels nostalgic for Vietnamese cuisine and Martin reveals exactly how…
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Uncle Si was saved from a miserable “Duck Dynasty” trip to Scotland when Martin got to their hotel first and noticed something pretty important was missing! Phillip tries to get Jase’s side of the story surrounding his recent run-in with law enforcement over a seatbelt, but accidentally gets Mountain Man instead. John-David is amused by the idea of…
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You asked, we listened. That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different…
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Uncle Si’s refusal to be intimidated by Army leadership may have saved lots of lives when top secret information came his way during the Gulf War. Martin takes a piece of broken equipment at Duck Commander very personally, as well as a backhanded compliment from his boss, Korie. Jordan Summit reveals his diagram detailing which activities are accep…
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Uncle Si’s nephew, Jon Gimber, stops by to reveal all the dirt on how mean Willie was as a kid and the sadistic punishments they put each other through. Martin gets red-faced at the racy scandal Si is involuntarily drawn into, and John-David admits to being part of the pair responsible for bullet holes in the Duck Commander offices. Online speculat…
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Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\ Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. Wha…
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Martin is reaching milestones with his sons, and Phillip offers some hard-won parenting advice for potty training boys. Uncle Si’s first meeting with his in-laws included everyone’s worst dating nightmare: the toilet water coming up instead of going down after the flush! John-David sticks up for all the guys out there who’ve had their own embarrass…
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Uncle Si rolls out some new information about Phil’s nickname for him when they were kids and how he got it, though Si insists his nickname for Phil has no place in polite company. Martin spills the beans about their friend’s literal dog clone and the hilarious name they gave it and Stone would pick a blond, buxom country music icon if he were to c…
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Welcome back, ya 88s. Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner? Speaking of brick-a…
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