Bible-based podcast, hosted by Seventh-Day Adventist Pastor, Omar Jarvis. “God has not given us a spirit of fear, and with that, the privilege to allow him to become the guiding force for our lives. The first thing we have to do is believe. If you dare to believe, you will see there is hope where you are.
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We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions ...
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Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business
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We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency. Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on: The challenge of combining two distinct consumer brands - and adapti…
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How to refresh your brand expression: Nick Levesque, Asana
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Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you? In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuances of evolving a brand expression. As Asana nears the end of its own brand refresh, it was a timely chat about the process. Nick…
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In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound design including the definition, the process of creation, and the difference between a ‘meh’ sound, and one t…
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How Fintech firms use design to elevate their brand
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Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting. But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many establis…
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Understanding and embracing neurodiversity: Becca Chambers
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Becca Chambers may be an award-winning technology brand-builder, storyteller, strategist and advisor. But when it comes down to the impact that her work has on the people that it touches, her tireless work as a neurodiversity champion and advocate is up there with any of those achievements. Becca has ADHD. She describes it as “a catalyst for my suc…
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Disruption by design: Christian Flaccus, Celonis
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“I don’t need much sleep. And I love to take on a good challenge.” Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed. He founded his first business, an e-commerce startup, in 1997 - then swiftly went and set up his own agency (whilst still remaining on his startup’s board). Not content …
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Building an extraordinary brand from scratch: Ari Yablok, Island
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Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reason that has seen Dave fall completely in love with the brand strategy, identity, narrative and messaging that Ari has created for this Israeli startup …
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How great collaboration builds bold brands: Kaite Rosa, Axonius
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Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloitte in 2022. That’s pretty damn awesome. But it also presented a very familiar problem that high-growth companies tend to face. They scale so quickly, w…
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How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR
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It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR. We’ve recently been getting to know the Luminous team through our shared love of working with game-changing technology businesses. Their approach to build…
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Brand design in the age of AI: Aaron Poe, Zapier
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Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of fintech giant Checkout.com, and the more recent evolution of the Square brand identity. Now, as head of Zapier’s brand studio, h…
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Mastering the art of creative leadership: Matt Price, Checkout.com
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Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help them to create new ones. Matt Price falls into the latter camp. Each step in his career as a creative, whether to a boutique agen…
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How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing
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This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies. And what a buddy to get to know. Kerry Guard is CEO and founder of MKG Marketing, a digital marketing agency that works with cybersecurity…
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Building and leading an internal newsroom: Meghan Barr, ZoomInfo
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Until generative AI came along and took over every single conversation, one way to instantly ignite a ferocious debate in B2B marketing was to ask this question: “Should B2B companies be thinking like media companies when it comes to content marketing?” ZoomInfo certainly believes so. And when the go-to-market software, data, and intelligence compa…
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How to be an authentic thought leader: Steve Stone, Rubrik
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It’s not every day that you get chatting with someone who, in the first five minutes, casually drops into the conversation that they “ran a couple of SWAT teams”. But this is an episode with a difference. And if you’re involved in anything to do with cybersecurity marketing or thought leadership, then it’s one for you. There ain’t no cybersecurity …
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Evolving your brand without losing its identity: Andrea Carrillo, Drift
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Whenever the conversation at Shaped By HQ turns to our favourite B2B brands, the same one always crops up: Drift. This unapologetically bold SaaS startup broke all the moulds when it created the category of Revenue Acceleration, and launched a vibrant and expressive new visual identity last year. So we were stoked when Andrea Carrillo, the firm’s A…
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Building creativity into product marketing: Shobhana Viswanathan
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How can the application of creativity enhance product marketing? If there’s one thread that’s been running consistently through the 29 previous episodes of The Changemakers, it’s that product marketing is the unsung hero of B2B tech business growth. All of our guests who have spent time in PMM roles have said that time was invaluable to their succe…
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Design leaders in tech don’t come much more visionary than this week’s Changemakers guest, Nando Costa. Nando is a Brazilian-American designer with an extensive background in visual design, branding, digital products and animation production. After spending the first part of his career in the agency world, Nando joined Microsoft in 2013, spending t…
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Soundbite: Alan Cohen on cutting through with cybersecurity marketing
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In these 'soundbite' episodes, we'll be sharing moments from our Changemakers podcast that have made us stop and think, and we think will be valuable to you. This is from Episode 24 and our chat with Alan Cohen. During our conversation, he talks about cybersecurity and gives his thoughts on what businesses can do to stand out and make an impact in …
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Building from scratch: Heidi Joy Tretheway, Garden
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Heidi Joy Tretheway is one of those marketing leaders who, in her words, would “rather build a ship than sail it”. That’s why she’s always gravitated towards startups with huge growth potential. The challenge of creating a marketing function virtually from scratch, and turning that into a pipeline-building, the revenue-generating machine is one tha…
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Being a CMO these days is not for the faint-hearted. It’s a role that is fraught with challenges. Yes, many have a seat at the top table, which certainly wasn’t the case a decade ago. But in return, the pressures on performance are enormous, even at the best of times - let alone in uncertain climates like this one. Some just aren’t cut out for it. …
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Cybersecurity special: Mike O’Malley, Noname Security
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In the second of our cybersecurity mini-series, Dave sits down with Mike O’Malley, seasoned tech marketing executive and recently-appointed CMO of API security specialists Noname Security. Mike joined Noname in the summer of 2022 to lead its marketing team into the next phase of the company’s rapid and impressive growth. Prior to that, he was Senio…
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The Power of Being Enough | 12 Days to Believe Day 7
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The Power of Perseverance | 12 Days to Believe Day 6
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The Power of Change | 12 Days to Believe Day 5
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The Power of Healing - Forgiveness | 12 Days to Believe Day 4
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The Power of Healing - Self Care | 12 Days to Believe Day 3
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The Power of Relationships | 12 Days to Believe Day 2
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12 Days of Christmas | Dare To Believe The Power Of... (Intro
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Join us for the next 12 days while we discover how to dare to believe in "the power of"!Omar Jarvis による
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Cybersecurity special: Donna Estrin, Estrin Communications
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In the first episode of our cybersecurity mini-series, Dave chats with Donna Estrin, a PR and communications expert with vast experience at cyber firms large and small. After cutting her comms teeth in the PR agency world, Donna moved into tech, beginning her cybersecurity career handling analyst relations for McAfee. She then helped Neustar transf…
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Mastering enterprise tech go-to-market: Alan Cohen, DCVC
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We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s most experienced and accomplished leaders? Alan Cohen has been at the forefront of game-changing tech GTM for over 30 years. During his early days at …
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How to build a thriving creative team: Jessica Rosenberg, Webflow
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Jessica Rosenberg is one of the most inspiring creative leaders that you’ll find in tech. Having cut her teeth as a creative in the ad agency world, she had a brief spell in startup-land before her career really took off through spells at Twitter, Cloudflare, Mural and now Webflow, where she leads the brand design team. Leading teams like Jessica’s…
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Growing a B2B brand through storytelling and fun: Melissa Rosenthal, ClickUp
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It’s not every day that you get to chat with a creative leader like Melissa Rosenthal. Because there aren’t many in the business like her. Melissa cut her creative teeth at Buzzfeed, perfecting the art of building a brand around content that entertains. Then she joined Cheddar, a live media company at the intersection of news and technology, as a f…
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Nailing the fundamentals of effective demand generation: Katie Colbourne, Basware
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Demand generation is more than just a marketing function. It’s a craft. A mindset. A way of life honed and perfected by uber-talented practitioners. Not only that, but with market conditions the way they are right now, effective demand gen is in demand. It’s invaluable to current and future revenues. We touched on demand generation early in this se…
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Leading marketing through tough times: Robin Daniels, Growth, Marketing & Leadership Advisor
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How should marketing leaders approach the challenges of an economic downturn? It’s a big question, but one we put to Robin Daniels, our guest for this episode. If you’ve not come across Robin before, you’ll enjoy his enthusiasm and illuminating insight on marketing, leadership and growth. He’s worked at some amazing tech companies covering Salesfor…
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Creative leadership in a crisis: Michael Jeter, Zapier
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This episode is pretty special. It’s a story that is truly unique, and one that hopefully isn’t going to be repeated for a long time. We talk to Michael Jeter who is the Creative Director at Zapier. For those of you who don’t know, Zapier is a product that allows you to integrate web applications and automate workflows. Michael joined the business …
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Creative innovation at a global giant: Jessica Bognar, Salesforce
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Ever wondered what it’s like to be a creative leader at a global tech company with over 70,000 employees? Well, so did we. So to find out, Dave speaks to Jessica Bognar, Creative Director – Brand at Salesforce. Salesforce is one of those iconic B2B brands, isn’t it? Less of a company, and more of an empire.Jessica joined the business in 2015, when …
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Women in creative leadership part 3: Ling Koay, Oneflow
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You know when you’re scrolling through LinkedIn and someone just makes you stop? Well Ling Koay, Chief Brand Officer at Oneflow, is one of those people. She has a wonderful way of thinking and is so good at articulating her thoughts. As well as being kick-ass at her job, she’s a wonderful advocate of diversity and equality. We simply had to have he…
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Women in creative leadership part 2: Jess Ellis, Slack
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Welcome to the second of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. Where are we in the fight for true equality? What more can be done, and how can we as an industry make sure that every talen…
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Women in creative leadership part 1: Larissa Schneider, Noname Security
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Welcome to the first of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. Where are we in the fight for true equality? What more can be done, and how can we as an industry make sure that every talent…
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The importance of empathy in B2B tech marketing: Lindsey Selden, Sumo Logic
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Lindsey Selden is Creative Director, Brand at Sumo Logic - a SaaS analytics company on a mission to ensure its customers’ digital experiences are reliable and secure. Her role at the company encompasses brand, design, user experience, strategy, and marketing. There’s one thing that links all these together: people. Human beings with needs, feelings…
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Getting the most out of your agency: Wei Kee, Shaped By
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Wei Kee is Client Services Director at…Shaped By of course! She leads our client services team (aka the beating heart of the agency) who look after the full lifecycle of our client projects. But there’s far more to client services than that. Onboarding new clients, making sure existing ones feel nurtured, supported, and valued, ensuring we deliver …
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