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Leading marketing through tough times: Robin Daniels, Growth, Marketing & Leadership Advisor
Manage episode 343241381 series 3400029
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How should marketing leaders approach the challenges of an economic downturn? It’s a big question, but one we put to Robin Daniels, our guest for this episode.
If you’ve not come across Robin before, you’ll enjoy his enthusiasm and illuminating insight on marketing, leadership and growth. He’s worked at some amazing tech companies covering Salesforce, Box, LinkedIn, WeWork as well as being CMO of Matterport when they went public in 2021.
There is plenty to take away from this chat that helps galvanise, improve, or reassure you. We talk about what marketing leaders and teams should be focusing on, how morale is impacted and as a leader what you can do, through to incremental gains, intelligent risks, and how to inspire yourself.
Enjoy.
Timestamps:
(04:20) Robin’s journey from Denmark to California and back again
(09:48) What sparked his career in marketing and his role at Salesforce
(13:46) Lessons learnt from the ’08 downturn – being incrementally better doesn’t cut it in a recession
(17:00) Why you’ve got to market yourself like a consumer brand
(20:01) How selling and marketing in a downturn changes
(22:11) What marketing budgets he protects first when there are cuts on the table
(26:27) Focus on things that move the needle. Do less but do it better.
(34:55) Keeping people motivated during hard times and the importance of leadership
(41:59) There is positivity in the market, but uncertainty can hamper your marketing
(43:05) Where Robin draws inspiration from
Follow Robin on LinkedIn: https://www.linkedin.com/in/robingdaniels/
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