最高の Marketo ポッドキャスト (2024)

1
Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves 16:18

1d ago16:18

16:18

In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition of Cashflow, and how this move supports HubSpot’s strategy to serve small and medium-sized businesses through their Commerce Hub. The episode also cove…

1
121 Deploying CRM Successfully 33:08

13d ago33:08

33:08

Sam Biardo & Steve Chipman による

1
The AI Dilemma: Are We Relying Too Much on Automation in Marketing? 21:29

1M ago21:29

21:29

AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, including the latest trends and tools. In this episode, they cover: Gartner's 2024 Magic Quadrant: A look at the latest report on Salesforce automation…

1
120 HubSpot vs. Salesforce 42:21

1M ago42:21

42:21

Sam and Steve discuss the high-level differences between these top CRM vendors. Topics include: Vendor Overviews Scope and Complexity of Business Needs Extending the CRM Database Native vs. Integrated Marketing Functionality The Consultant Ecosystems The HubSpot & Salesforce App Marketplaces Freemium vs. Only Pay-For Scope of Product Offerings AI F…

1
The Changing Landscape of Marketing Automation - HubSpot vs. Marketo 16:40

2M ago16:40

16:40

Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. They talk about the growth in ad tech spending in the US and Europe and discuss how digital channels are now driving nearly half of B2B revenue. They als…

1
Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics 18:24

3M ago18:24

18:24

Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this could mean for advertisers and data privacy. They discuss the recent drop in HubSpot’s shares following reports that Alphabet may be backing away from a potential acquisition. They also review key takea…

1
Is your data safe? HubSpot's Hack Creates Concerns 16:36

4M ago16:36

16:36

HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and what it could mean for both marketers and businesses. They also talk about the latest updates from Salesforce’s Summer 24 release, share their insights on effective strategies for lead conve…

1
119 Sati Hillyer of OneMob 34:30

6M ago34:30

34:30

Steve and Sam talk to Sati Hillyer, founder, and CEO of OneMob, about his journey from starting the AppExchange at Salesforce to developing and advancing his company's video platform for sellers over an almost ten-year period. With a OneMob microsite, sellers can provide context, content, and a clear next step for the prospect. 👉 If you are in sale…

1
Quality or Quantity – Which is the Best Approach? 18:00

6M ago18:00

18:00

Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to em…

1
The Latest From the World of Marketing Automation 18:33

6M ago18:33

18:33

Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and insights from Salesforces’ recent world tour. They also share some best practices for building email nurturing sequences and explain why simplicity m…

1
How Speargrowth increase revenue by including partners in events 29:34

7M ago29:34

29:34

Agency: Speargrowth.com, B2B marketing, 20 employees CEO: Ishaan Shakunt Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events. Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and…

1
How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis 1:31:11

8M ago1:31:11

1:31:11

Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while makin…

1
Data Analysis: The Role of Marketers vs AI 18:37

8M ago18:37

18:37

With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward…

1
118 Always Be Video Closing 32:37

8M ago32:37

32:37

Sam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.Steve Chipman & Sam Biardo による

1
Producing Emails for Maximum Impact 14:30

9M ago14:30

14:30

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue? Mike Maynard and Hannah Wehrly discuss best practices for producing effective emails, from ensuring content matches the subject…

1
117 Ross Simmonds of Foundation Marketing 41:57

9M ago41:57

41:57

Steve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.Steve Chipman & Sam Biardo による

1
How they won a larger client together - Duo Strategy and PBLC Media 49:14

9M ago49:14

49:14

Agencies: duostrategyla.com and pblcmedia.com CEOs: Taylor Kratz, Grant McNaughton, Jon Farah Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention. Listener takeaways: Why Jon went …

1
A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack 56:35

9M ago56:35

56:35

Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it. Result: A successful digital transformation off of a failing tech stack onto a new reliable stack which Carabiner group supported them in. The client was able to expand and grow aft…

1
116 Quote-to-Crypto 31:01

9M ago31:01

31:01

Steve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForce. Also discussed are sales scenarios with frequent pr…

1
Has Marketing Automation Changed in 2023? 17:34

11M ago17:34

17:34

2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing aut…

1
115 Your Perfect AI Self 32:54

11M ago32:54

32:54

AI-generated summary In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings. Sam and Stev…

1
How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection 1:12:08

11M ago1:12:08

1:12:08

This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their con…

1
What is the Importance of Data Enrichment in B2B? 20:14

11M ago20:14

20:14

Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success. They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work …

1
Get scrappy with Growth and Partnerships alignment - with Gauri Chawla and Mason Cosby 52:56

12M ago52:56

52:56

When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure. This episode is all about how to overcome the roadblocks partnerships teams may face when…

1
The Future of AI in Marketing Automation 17:35

1y ago17:35

17:35

How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is exp…

1
114 Is SEO Dead? 29:53

1y ago29:53

29:53

Steve and Sam talk about the state of SEO in the context of CRM and leads.Steve Chipman & Sam Biardo による

1
What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of Commsor 53:22

1y ago53:22

53:22

In today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals. Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto. Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on par…

1
Efficient partner operations w/ Marco De Paulis 50:03

1y ago50:03

50:03

Marco De Paulis began his career work at top digital agencies before joining Privy as their agency-partnerships lead. He’s now been spearheading Ryder Commerce’s partner program using little more than Google docs, sheets, and Salesforce. In this episode, Marco and I will dig through: Marco’s tech stack for managing Ryder Commerce’s partner program …

1
Can AI Really Support Content Generation? 21:24

1y ago21:24

21:24

Everywhere you look, everything is about AI. But how can AI actually support content generation? Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow thei…

1
How partnerships work between top agencies 42:49

1+ y ago42:49

42:49

Today’s episode is a look into a successful agency-to-agency partnership between two top development and design agencies; Merix Studio and Wayf Digital, and their partnerships leads; Jan Kubczak and Szymon Królikowski. ‍ This is a first for us. We typically interview tech and agency partners together, or just tech teams, but it’s very important for…

1
Partnerships timing and GTM - a conversation with VC Sean Kester 47:31

1+ y ago47:31

47:31

In this episode, I speak to Sean Kester, Partner at In Revenue - a unique new operator-immersive capital firm obsessed with enabling founders with what their Partners have learned. I asked Sean to join me because he is a former Partnerships lead at Salesloft, Stax, and an advisor to partnerships-driven org’s like PandaDoc. So he has the ideal exper…

1
Generating Value with Simple Automations 14:30

1+ y ago14:30

14:30

Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensuring the basics of automation are in place and the simple automations' that can generate significant value. Marketing automation platforms are often th…

1
Microsoft Product Leader to SaaS Founder - with Anand Subbaraj, Founder and CEO Zuper 30:52

1+ y ago30:52

30:52

Imagine being a senior product leader at Microsoft for one of the leading "cloud products" in the industry, Azure Data Factory, and deciding to leave the stability, security, and prestige behind to launch your own B2B SaaS company. This is exactly the decision and journey that Anand Subbaraj began five years ago. Anand spent 13 years at Microsoft b…

1
Evolving from Excel for SaaS Financial and Metrics Reporting - with Ali Rizvi Founder and CEO, TrueRev 28:12

1+ y ago28:12

28:12

Excel is the #1 tool B2B SaaS companies use for many financial tasks, including calculating SaaS metrics to surface insights for operating decisions and investor updates. Ali started his career in tech as an auditor at Ernst and Young, with a priority focus on revenue recognition and reporting. While auditing a top tier B2B SaaS company, he was pro…

1
B2B SaaS Metrics and Prioities with the Alexander Group - Ted Grossman and Davis Giedt 38:26

1+ y ago38:26

38:26

The Alexander Group works with many of the leading companies in the B2B SaaS industry, and I was recently joined by Ted Grossman, their co-lead of the technology industry practice, and Davis Giedt, Director of Research and Analytics. Based upon Ted and Davis' unique insights and understanding of B2B SaaS due to the discussions and data from over on…

1
State of the Cloud 2023 - Top Five Predictions with Janelle Teng, Bessemer Venture Partners (Episode #2) 25:51

1+ y ago25:51

25:51

State of the Cloud 2023: Top Five Predictions: #1: Efficient Growth Adopt new solutions to gain control of their Cloud and SaaS spend, including the infrastructure cost to deliver SaaS Solutions. Tools include Cloud FinOps tools, SaaS Spend Solutions, and engineering productivity tools to improve R&D processes. One of the areas of focus is on Cloud…

1
Event-Led Growth in B2B SaaS - with Julius Solaris, Founder and CEO Boldpush 36:40

1+ y ago36:40

36:40

Ray Rike による

1
State of the Cloud 2023 (Episode 1) - with Janelle Teng, Bessemer Venture Partners 21:29

1+ y ago21:29

21:29

In Episode #1 of this 2-episode conversation, Ray discusses the key findings from the Bessemer Venture Partners (BVP) annual "State of the Cloud" report for 2023 with Janelle Teng, Vice President and co-author of this year's report. Janelle is involved in many different research programs at BVP, including the "State of the Cloud" and the "Scaling t…

1
What happens when a Product-Led org launches a solutions partner program… 1:00:12

1+ y ago1:00:12

1:00:12

Today I had one of the most interesting discussions around a topic I don’t believe is discussed enough amongst product and leadership teams early on in SaaS growth - what happens when a PLG focused SaaS org launches into partnerships with service providers to support their extensive customer base or break into new markets? To answer this, I asked A…

1
How Should You Optimise Marketing Strategy? 16:56

1+ y ago16:56

16:56

Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data. Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events.Mike Maynard, Hannah Kelly による

1
Partnerships learnings from Nick Thompson of The Stable - recently aqcuired by Accenture 39:28

1+ y ago39:28

39:28

In this episode, we are going to focus on a very specific partner persona - a recently-acquired enterprise-focused digital agency - to learn how an acquisition presents new challenges and opportunities in partnerships, w/ Nick Thomson from The Stable. Today you will hear: What were some of the things Nick did immediately after the acquisition. How …

1
Scale your SaaS - with Matt Wolach, founder of Xsellus and "Scale your SaaS" podcast 31:13

1+ y ago31:13

31:13

Matt Wolach is the founder of Xsellus and host of the Scale your SaaS podcast. Matt is one of those guests that have taken over a year to be on the Metrics that Measure Up podcast. Matt has hosted over 250 episodes of "Scale your SaaS" and was one of the inspirations for this podcast. The first question I asked Matt was about the common attributes …

1
113 CRM AI Use Cases 31:31

1+ y ago31:31

31:31

Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.Sam Biardo & Steve Chipman による

1
SaaS Expansion across Europe - with Rick Pizzoli, Sales Force Europe 33:59

1+ y ago33:59

33:59

In 2023 many SaaS companies are searching for what market(s) are going to drive their next phase of growth - and international markets, especially English-speaking countries are often considered by U.S. B2B SaaS companies. Rick Pizzoli, moved to Europe over 25 years ago to launch the European presence for U.S. based software companies. Based upon t…

1
How SaaS CEO’s can nurture and support a 1:1 partnerships strategy w/ Nik Sharma and Dillon Duchesne 38:28

1+ y ago38:28

38:28

Welcome back, everyone! I hope you enjoyed the last episode where Will Taylor and I chatted about the viability of a partnerships-led-only growth strategy. I’m the luckiest podcast host again this week because I get to speak to an ecommerce thought leader who now runs a niche product and partnership offering supported by someone who cut her teeth i…

1
SaaS Spend Management Trends - with Eric Christopher, Founder and CEO Zylo 34:11

1+ y ago34:11

34:11

Eric Christopher, the founder, and CEO of Zylo is sitting on top of one of the industry's largest SaaS spend data repositories and thus benchmarks, a key reason I knew I needed to have Eric as a guest on the podcast. What was the catalyst for founding Zylo? It started with Eric's experience as a revenue leader in two social media platform companies…

1
The Future of SaaS Spend Management - with Ryan Neu, Founder and CEO Vendr 33:04

1+ y ago33:04

33:04

SaaS Spend Management is an emerging and rapidly evolving category - yet Ryan Neu, Co-Founder, and CEO of Vendr has a unique vision for how the category needs to evolve. Ryan has a background in public accounting, and then transitioned to software sales, including a role in the early days at Hubspot. During his career selling, he realized that sell…

1
The evolution of forecast management - with Guy Rubin, Founder and CEO ebsta 29:56

1+ y ago29:56

29:56

If you have ever been frustrated with the forecasting process and accuracy at your company - this episode is for you! Guy Rubin is the founder and CEO of ebsta, a leading provider of Revenue Intelligence - the next generation of forecast management. Guy founded ebsta to automate the logging of sales rep activity directly into their Customer Relatio…

1
What is "Partnerships-Led," and it's it viable on it's own? 46:45

1+ y ago46:45

46:45

Will Taylor asked this question on LinkedIn; "Can you build a great company with a 100% partner-led approach?" Before we go into much detail about that question from my friend Will, we should first ask ourselves the question; "What does partnerships-led mean?" Is a webinar I do with another company partner-led? Or, is that just solid efficient thou…

1
Lessons learned from the Silicon Valley Bank collapse - with Todd Gardner, SaaS Advisors 32:34

1+ y ago32:34

32:34

Friday, March 10th, 2023 - a moment in B2B Technology and Start-Up ecosystem history that many will never forget and hopefully provides a foundation for learning the risks and rewards of venture-backed, early-stage entrepreneurship. Todd Gardner founded SaaS Capital in 2007, the industry's first "recurring revenue credit facility". Before names lik…

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