Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.
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Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth
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In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.Adam Landis, Shobeir Shobeiri, Amanda Vandiver による
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Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore
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In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuo…
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[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
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In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
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[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
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Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life.As a teenager he printed business cards but, after accidentally blowing up his broth…
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[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
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In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater…
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[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
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In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.Daniel Krauss has vast experience in IT, having w…
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[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry
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In this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the pow…
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[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve
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In this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and…
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[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI
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In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies.Hovhannes is a seasoned entrepreneur and investor, ha…
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[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management
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In this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry.Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional j…
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[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector
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In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers.Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce…
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[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing
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In this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importan…
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[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth
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In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry.Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before…
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[Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services
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In this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences.Daniel is a highly skilled …
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[Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content
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In this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and comm…
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[Greatest Hits] Senior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and Technology
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In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality.Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a…
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[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends
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In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses.Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-…
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[Greatest Hits] Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks - Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment Brands ...
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In this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase. Kristen offers valuable insights int…
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[Greatest Hits] Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth Initiatives
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In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features.Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for…
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[Greatest Hits] Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management
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In this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space wi…
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[Greatest Hits] Chief Medical Officer at Ovia Health: Leslie Saltzman - Driving Growth in the Healthcare Industry
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In this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry.Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve c…
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[Greatest Hits] VP of Customer Experience at Resy: Eddie Christian - The 100% Commitment Approach to Building a Thriving Customer Success Career
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This episode of How I Grew This is handcrafted by our friends over at: fame.soEddie Christian, Mada Seghete による
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VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
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In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
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[Greatest Hits] Product Lead at ZipRecruiter: Akio Bandle - Mobile Product Management Foundations
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In this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management.Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizatio…
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CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
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In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater…
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Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
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In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.Daniel Krauss has vast experience in IT, having w…
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[Greatest Hits] Miguel Navarro - How to Build a Conversational AI for the Human Experience
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Artificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI.In this episode of How I Grew This, Miguel Navarr…
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[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth
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In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context.Anthony is the VP of Growth at Acorns. He has been in growth and …
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[Greatest Hits] Head Of Marketing @ MediBuddy: Ashish Bajaj- Balancing Growth & Values
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Ashish Bajaj is the Head of Marketing at MediBuddy, which joined forces with DocsApp in 2020 to become India’s largest digital healthcare platform. Previously, he held roles as the Head of Media and Brand Alliance at Ola and as a Channel Marketing Manager with Microsoft.In this episode, Ashish fondly shares warm anecdotes from his current and past …
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[Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO
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Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly preva…
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[Greatest Hits] VP of Growth at Shopify: Morgan Brown - Shopify’s Greatest Secrets to Growth
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Morgan Brown is the VP of Growth at Shopify and the author of the book “Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success”. Prior to Shopify, Morgan led the product team at Facebook and was the Chief Operating Officer for Inman News - the leading news source for real estate and technology.Given the size of the Shopify bra…
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Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI
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In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies.Hovhannes is a seasoned entrepreneur and investor, ha…
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[Greatest Hits] VP of Product at Bonusly: Andrew Brinkman - How to Build and Scale a Top-Rated Product
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Instructions on how to rate and review How I Grew This on Apple Podcasts can be found here.Andrew Brinkman, Mada Seghete による
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[Greatest Hits] Senior Director, Mobile Marketing and Growth @ Electronic Arts: Jayne Peressini- The Power of Campaign Iteration
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Jayne Peressini is the Senior Director, Mobile Marketing and Growth @ Electronic Arts (EA). Her team manages user acquisition, retargeting, and user retention across the multiple genres of games that EA produces. Jayne’s interest in gaming dates back to the pre-iPhone era when her Dad purchased her a console on which she became hooked to playing ga…
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[Greatest Hits] Senior VP, Global Mobile Strategy & Digital Marketing @ Citi: Dan Bishop - Having a Dynamic Career that Grows as much as your Product
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Our guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innov…
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[Greatest Hits] Co-Founder + Product @ Lenskart.com: Ramneek Khurana- Growing Physical Through Digital
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Growth and product are a completely different beast when you sell physical products and not software. Despite those challenges, our next guest Ramneek Khurana has grown Lenskart to help India’s vision problem. Ramneek went to Georgia Tech and expected to go to a major consulting firm, but he took some advice that led him into physical products as h…
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[Greatest Hits] Senior Director of Product Management @ Lyft: Archie Abrams - Tapping Into the Psychology of a Marketplace
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On this episode Archie Abrams, Senior Director of Product Management, shares how he thinks about balancing supply and demand at Lyft, even as markets have been forever changed by COVID-19. Before this, he was the 10th employee at udemy. Over the course of his 7.5 years there he helped to scale Udemy from no revenue to hundreds of millions in revenu…
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[Greatest Hits] Director of Marketing @ VSCO: Noa Gutterman- Influencers, Re-engagement & Compounding Growth Loops
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Noa Gutterman is the Director of Marketing at VSCO. Before this VSCO, she spent six years in the digital marketing game in various roles.Noa runs VSCO’s marketing function and in the ten months since joining she has hired four team members, built up the entire lifecycle and product marketing functions and refreshed VSCO’s paid acquisition strategy.…
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Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management
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In this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry.Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional j…
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CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing
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In this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importan…
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[Greatest Hits] Managing Director, Marketing Channels Strategy, and Personalization at JPMorgan Chase: Erin McFarland - Growth Comes When You Focus on the Customer, Data, and Experimentation
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Erin McFarland is the Managing Director, Marketing Channels Strategy, and Personalization at JPMorgan Chase, the largest bank in the U.S. She is responsible for the optimization of JPMorgan’s industry-leading digital assets and marketing channels that deliver communication to more than seventy million customers. She has spent the last twenty years …
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[Greatest Hits] CPO @ Canva: Cameron Adams - Canva’s Unconventional Product Approach That Disrupted the Design Industry
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Canva belongs to a small group of products that change how people and brands completely shirt their approach to design. Our guest today, Cameron Adams, is the Co-Founder and Chief Product Officer at Canva, he shares how the product was built and how it was able to disrupt the design industry.He shares what he learned from building a product that wo…
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[Greatest Hits] Head of Subscription Growth @ Verizon Media: Ian Moore- Supercharging Subscription Growth
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Ian Moore is the Head of Subscription Growth at Verizon Media. Before joining Verizon Media in August 2020, he spent five years at The New York Times, where he was the Growth Media Strategy Director. As the son of a first-generation American, Ian’s educational path pointed towards medicine, but that wasn’t where he found his career passion. An Econ…
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Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve
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In this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and…
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Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth
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29:43
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In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry.Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before…
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Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry
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25:39
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In this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the pow…
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[Greatest Hits] Head of Digital Marketing @Santander Consumer Finance: Frank Hulsebosch- Mobile Banking Trends, Cross-Industry Wisdom & Doing More
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Frank Hulsebosch is the Head of Digital Marketing Europe at Banco Santander. Before this role, he spent two years as a digital marketing manager in the Benelux region of Europe, also at Banco Santander.Frank was responsible for driving for Banco Santander’s Benelux region’s digital transformation, launching a new mobile home banking app, new digita…
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Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services
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29:52
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In this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences.Daniel is a highly skilled …
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[Greatest Hits] GM of eCommerce @ Square: David Rusenko- After An Acquisition, A Reinvention
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David Rusenko is no stranger to creating world-class products. In 2007 he founded Weebly, a website builder, and watched it grow. Selling to Square in 2018, David now leads the eCommerce team which, as the pandemic surfaced, acted quickly to build new delivery products on their platform that has forever changed the business. More on David’s story i…
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[Greatest Hits] Global Director of Digital Product Management @ Hyatt: Ben Weiss - Bridging the Gap Between the Physical & Digital
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35:48
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Ben Weiss has built a career with an attention to detail and quality specifically around the mobile customer journey from offline into digital. As an intern at Walgreens in 2007, he pitched the then CEO about creating a mobile app in the first place. Long story short, they listened. Over the course of the next decade, Ben rose the ranks, starting f…
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