A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Introducing Ad Block, a new Ad Age podcast. Hosted by Ad Age’s own I-Hsien Sherwood and Alfred Maskeroni, Ad Block features personal, casual chats with big names in the industry. We’ve got one rule on this show: no guests can talk about their company or their clients. Get to know the people behind the ads you love—as they talk about anything but.
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How Celsius is building a resilient brand in the volatile energy space
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CMO Kyle Watson talks healthy trends and strategic Gen Z marketingAd Age による
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Behind Potbelly’s limited-time offer strategy
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CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty programAd Age による
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Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand
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CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shoppingAd Age による
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How GoGo Squeez learned it had Gen Z and millennial fans
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GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new productsAd Age による
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How Ben & Jerry’s is thinking about activism post Unilever spin-off
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The ice cream maker has had to balance is social justice views and being part of a packaged food giantAd Age による
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Reckitt’s Fabrice Beaulieu on how the company is using AI
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Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.Ad Age による
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Nissan’s top marketer on making the car the star
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Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.Ad Age による
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Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.Ad Age による
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Behind Jomboy Media’s creator-led sports platform
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COO Courtney Hirsch discusses brand deals and TV rightsAd Age による
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Why Milani Cosmetics is leaning into women’s sports
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Beauty brand’s new campaign showcases endurance testing on its makeup productsAd Age による
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Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
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CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivalsAd Age による
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How Gopuff is leaning into instant commerce with new marketing and offerings
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Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growthAd Age による
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Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.Ad Age による
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Inside Piece of Cake moving company's influencer marketing strategy
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Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.Ad Age による
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Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.Ad Age による
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Jenny Danzi discusses ‘Better with Pepsi’ campaignAd Age による
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Behind Pabst’s embrace of ‘alternative’ marketing
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Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fansAd Age による
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Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansionAd Age による
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How eBay is using AI to recommend products and improve creative
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Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trendsAd Age による
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How Opill is marketing the first over-the-counter birth control pill
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Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.Ad Age による
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How Smucker is adjusting its media mix to reach Gen Z
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JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.Ad Age による
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How Babylist grew from a baby registry site to a $400 million media and commerce business
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Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AIAd Age による
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Inside the Thomson Reuters rebrand with CMO David Carrel
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Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.Ad Age による
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How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
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Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppersAd Age による
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How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
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‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky saysAd Age による
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Why Zappos remains customer-centric after 25 years
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CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversaryAd Age による
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How to make first-party data work for your brand, presented by Vericast
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Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.Ad Age による
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VAB’s Sean Cunningham on what marketers should know about media
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VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.Ad Age による
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Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcastAd Age による
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Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
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After recently acquiring Radisson, the hotelier is integrating its marketing and technologyAd Age による
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How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
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CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s aheadAd Age による
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Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changingAd Age による
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Why Merrell and Saucony are taking more creative in-house
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Creative Director Kelly Warkentien talks about being more cost effective and flexibleAd Age による
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The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.Ad Age による
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Dr. Squatch’s John Ludeke on bringing humor to men’s grooming
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Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.Ad Age による
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Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl
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New CMO breaks down his priorities and offers Super Bowl adviceAd Age による
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How Juliet Wine is making boxed wine more upscale
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Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.Ad Age による
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How GoDaddy is helping entrepreneurs go digital
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CMO Fara Howard talks about the role of TikTok and AI for GoDaddyAd Age による
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Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.Ad Age による
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How True Religion is marketing its Gen Z comeback
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Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fansAd Age による
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How Listerine fights inequities and finds opportunities
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Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.Ad Age による
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Tubi’s strategy for maintaining Super Bowl momentum
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The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.Ad Age による
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Inside beverage brand Recess’s new marketing and distribution strategy
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Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategyAd Age による
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Formula 1 comes to Vegas—how brands can capitalize
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TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.Ad Age による
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Behind Victoria’s Secret’s rebrand and what comes next
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The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisitionAd Age による
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How Southwest Airlines plans to restore consumer confidence this holiday season
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After last year’s meltdowns, the carrier is investing in technology and communicationsAd Age による
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Reckitt CMO on delivering performance, brand loyalty and diversity
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Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.…
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From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image
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CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the leagueAd Age による
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Fender Music’s Evan Jones on growing an already iconic brand
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Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless oth…
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Inside Susan Alexandra's recent brand partnerships
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Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.Ad Age による
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